Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Timeline
Generic

Shruti Diddi

Pune

Summary

Innovative marketing executive with a track record of conducting thorough market research and crafting effective content strategies. Proven ability to build and nurture communities, leveraging creative skills to enhance brand presence and engagement across digital platforms.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Marketing Executive

SG Analytics
Pune, Maharashtra
05.2025 - Current
  • Conducted market and competitor research, preparing reports and content recommendations to support marketing strategies.
  • Assisted in the creation and optimization of branded web content (newsletters, social media posts) to enhance visibility and engagement.
  • Maintained updated records of marketing activities and campaign performance.
  • Analyzed competitor websites to identify areas of improvement for increased visibility in search engine results.

Marketing Assistant

Allo Innoware
Pune, Maharashtra
06.2024 - 07.2024
  • Supported marketing initiatives by creating and updating branded materials (Product Listing Images, Social Media Posts, Banners) in line with Allo's visual identity, ensuring brand consistency across marketing channels.
  • Supported website and microsite content updates using digital design tools (Ceros) to enhance user experience and brand consistency.
  • Managed and executed social media strategy, coordinating posting, and engagement efforts.

Business Process Trainee

Tata Consultancy Services
Pune, Maharashtra
12.2022 - 06.2023
  • Managed and updated insurance accounts for clients, including policy renewals, cancellations, and modifications, ensuring accuracy and compliance with SOPs.
  • Handled nearly 150 accounts daily, consistently meeting monthly targets, and contributing to improved customer satisfaction and client retention, which resulted in individual productivity of 108%.
  • Conducted internal audits to assess the accuracy and efficiency of account management processes, identifying discrepancies, and reporting findings to the team leads.
  • Collaborated closely with team members to streamline workflows, meet strict deadlines, and enhance overall operational efficiency.

Founder and Content Creator

The Cinema Stories
Instagram/Digital Platform
08.2019 - Current
  • Built and scaled a 168K+ follower film community through consistent content creation and engagement.
  • Partnered with Sony Pictures India, MUBI, Lionsgate Play, and PVR Inox Cinemas for promotional campaigns.
  • Served as a jury member for the 15th edition of My French Film Festival, evaluating and awarding the Best Short Film.
  • Created and curated movie recommendations, reviews, and analysis, sparking discussions among global cinema enthusiasts.
  • Managed end-to-end content strategy (ideation, editing, copywriting, and trend analysis), showcasing strong marketing and creative skills.

Education

MBA - Marketing

Neville Wadia Institute of Management Studies
Pune, Maharashtra
06-2025

BBA - Management

Dr. Babasaheb Ambedkar Marathwada University
Aurangabad, Maharashtra
07-2019

Skills

  • Market research
  • Content Strategy
  • Adobe Creative Suite
  • MS Office Suite
  • Canva
  • Google Analytics and Google Ads

Certification

Udemy: The Complete Digital Marketing Course: 12 Courses in One

Udemy: Mastering Paid Ads: Google Ads, Facebook Ads, LinkedIn Ads

Affiliations

  • Badminton – represented the college in ASPIRE (2024), an intercollegiate badminton tournament
  • Jury member – 15th My French Film Festival (2025), evaluated and awarded the best short film

Timeline

Marketing Executive

SG Analytics
05.2025 - Current

Marketing Assistant

Allo Innoware
06.2024 - 07.2024

Business Process Trainee

Tata Consultancy Services
12.2022 - 06.2023

Founder and Content Creator

The Cinema Stories
08.2019 - Current

MBA - Marketing

Neville Wadia Institute of Management Studies

BBA - Management

Dr. Babasaheb Ambedkar Marathwada University

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Shruti Diddi