Shruti Gautam
New Delhi
Summary
Results-driven professional with a strong academic background and expertise in digital marketing, social media management, and data analysis. Proven ability to develop and implement strategies that drive growth, enhance brand visibility, and increase lead generation. Experienced in analyzing data to optimize campaigns and support data-driven decisions.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Shivalik Real Estate
04.2024 - 07.2024
- Increased brand awareness 20% per month by developing and implementing targeted marketing campaigns.
- Boosted lead generation through creation of engaging content for social media platforms.
- Conducted competitor analysis on Semrush for better positioning in market and identifying growth opportunities.
- Worked closely with in-house design team to develop visuals for content.
- Monitored trends in social media, industry, and competitive landscape in hootsuite & Hubspot to analyze insights and create new market strategy.
- Updated social media platforms with latest news and corporate details.
- Identified appropriate marketing channels and target customers for campaigns.
- Developed an influencer marketing program that amplified reach by 6000+ impressions and grew consumer base by converting 5% of engaged audiences into loyal customers
- Generated leads in Meta Ads with budget of 9k per month and got leads of 400 where 20% conversion is for quality leads.
Business Development Executive
Zonterra Management
11.2023 - 04.2024
- Developed customized digital marketing solutions for clients, addressing their unique needs and helping them achieve their goals.
- Managed approximately 50 calls, and emails per day from customers and went to networking events to bring clients.
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Managed a portfolio of accounts, ensuring timely delivery of products/services while maintaining high levels of customer satisfaction.
- In 4 months bought 8 clients for company and help them to reach to their customized target to reach.
Marketing Intern
Rainbow Properties
07.2023 - 10.2023
- Assisted in creating written, video, and image content for marketing channels.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Enhanced social media engagement of 6k per month reach and 3k followers in fresh page through regular posting and audience interaction & Marketing Strategy.
- Conducted market research to identify target audiences and optimize marketing efforts.
- Supported sales team by creating eye-catching promotional materials for client presentations.
- Used Google Analytics to increase online visibility & Meta Ads of 3k per month to generate leads and get leads of 80 people with 20% quality leads.
Sales Intern
Rainbow Properties
03.2023 - 06.2023
- Strengthened client relationships by providing excellent customer service and addressing their needs promptly related to property.
- Drove sales by developing multi-million dollar contract sales.
- Increased sales leads by conducting market research and identifying potential clients through networking and leads generation through social media.
- Assisted in closing 2 deals per month with prospective clients, resulting in increased revenue for company.
- Addressed customer queries of daily 50 clients and called 800 leads with prompt and professional responses.
Startup Founder
Oniomanic Pvt. Ltd.
10.2018 - 01.2022
- Founded e-commerce marketplace specializing in Apparel.
- Co-ordinated & Negotiated with more than 4000 vendors in each year and converted 20% them to come on our marketplace
- Expanded company into new market places such as Amazon, Meesho, Myntra to increase overall brand visibility and recognition.
- Leveraged social media platforms for targeted advertising campaigns of INR 10k per month that had reach of 20k & boosted online visibility and brand awareness.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Implemented effective marketing and promotional strategies to increase brand awareness, attract traffic, and drive sales on platform up to 80% , utilizing mix of digital marketing, social media, and influencer partnerships.
- Boosted customer satisfaction levels by identifying areas of improvement and proposing actionable solutions by analyzing through feedback.
- Managed financial resources effectively, maintaining profitability throughout various stages of growth.
Project Engineer
Tata Consultancy Service
07.2017 - 09.2018
- Proficient in validation and test case development for automotive systems including Android Car-Play, Navigation, Bluetooth, USB, FM, Honda Music, Rear Entertainment, System, Voice Recognition, and Front Display.
- Skilled in analyzing functional and HMI specifications, designing test cases, and managing defects.
- Experienced in implementing black box testing techniques.
- Strong understanding of SDLC and STLC.
- Proficient in creating and executing test cases, as well as identify expertise.
- Expertise with tools such as JIRA, Confluence, and DOORS.
Education
Global Marketing Management - Marketing
S P Jain School of Global Management
Dubai, UAE06.2023
Bachelor of Technology - Computer Science
SRM Institute of Technology
Chennai, India06.2017
Skills
- Database Management - SQL, HTML, CSS, Java -Core
- Ms Suite - Excel/Word/PowerPoint
- Data Analysis - JIRA, Power BI, Tableau
- Marketing Tools - Google Analytics, SEMrush, Trello, Hootsuite, Hubspot
- Social Media Management
- Digital Marketing
- Customer research
- Project Management
- Lead Generation
- Marketing strategy
- SWOT Analysis
Certification
- Customer Value Management Certification from Strat X Simulation in 2022.
- Blue Ocean Strategy Simulation Certification from Strat X Simulations in 2022.
- Fundamental of digital marketing by Google in 2020.
- International Business Strategy Certification from Capstone Simulation in 2022.
- SEMRUSH SEO Tool kit in 2023.
- Hubspot Marketing Software in 2023.
Timeline
Marketing Specialist
Shivalik Real Estate
04.2024 - 07.2024
Business Development Executive
Zonterra Management
11.2023 - 04.2024
Marketing Intern
Rainbow Properties
07.2023 - 10.2023
Sales Intern
Rainbow Properties
03.2023 - 06.2023
Startup Founder
Oniomanic Pvt. Ltd.
10.2018 - 01.2022
Project Engineer
Tata Consultancy Service
07.2017 - 09.2018
Global Marketing Management - Marketing
S P Jain School of Global Management
Bachelor of Technology - Computer Science
SRM Institute of Technology
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