Shruti Goswami
Mumbai
Summary
Results-driven PR and marketing professional specializing in media relations, celebrity and influencer collaborations, and integrated campaign execution. Skilled at crafting compelling narratives, and driving high-visibility campaigns through strategic media placements, and culturally relevant storytelling. Known for building strong relationships across media, talent, and brands, enabling impactful collaborations, and delivering value through strategic partnerships and goodwill-led associations.
Overview
3
3
years of professional experience
Work History
PR Manager
Aria Communication
Mumbai
03.2025 - Current
- Crafted press releases and narrative-led media materials for launches, events, and brand storytelling.
- Led targeted media outreach, driving consistent placements across print, digital, podcasts, and industry platforms.
- Secured high-impact media opportunities, including podcast features, magazine covers/features, authored articles, and guest/speaker appearances at key events.
- Built and sustained strong relationships with journalists, editors, celebrities, and influencers—unlocking collaborations rooted in credibility, goodwill, and strategic barter.
- Conceptualised and executed PR strategies that elevated brand visibility and shaped favourable public perception.
- Managed end-to-end coordination of interviews, features, and media interactions for clients.
- Identified and onboarded celebrity and influencer partnerships aligned with brand positioning and audience relevance.
- Planned and executed press events, launches, and industry activations, with seamless media integration.
- Led relationship-building meetings and ongoing media engagement to strengthen long-term brand equity.
- Developed integrated content across PR and social channels to amplify campaigns across owned and earned media.
- Monitored media coverage, sentiment, and campaign performance; translated insights into actionable PR decisions.
- Tracked industry trends and cultural conversations to create timely, relevant story angles, and opportunities.
- Led commercial negotiations for paid collaborations with celebrities, influencers, and media houses—securing optimal cost structures and value-driven partnerships for clients.
- Managed integrated campaigns across real estate, corporate brands, healthcare and wellness experts (including doctors and health personalities), designers (domestic and international), actors, digital marketing agencies, and consumer sectors spanning fashion, lifestyle, homegrown and global/fast fashion, hospitality, food, FMCG, and skincare.
PR Executive
Maverick Communication
Mumbai and Kolkata
10.2024 - 02.2025
- Drove influencer-led campaigns and celebrity collaborations for brand promotions and launches.
- Facilitated strategic tie-ups with media houses, magazines, and actors enabling shoots and brand integrations for hospitality clients through goodwill and barter-led partnerships.
- Executed end-to-end event management (A–Z), including celebrity/influencer attendance, media presence, and on-ground amplification.
- Led social media takeovers, live activations, and digital campaigns to boost engagement and real-time visibility.
- Monitored and optimized campaign performance using data-backed insights and platform analytics.
- Built and nurtured strong relationships with influencers, talent managers, and brand stakeholders.
- Strengthened brand positioning through culturally relevant content and high-visibility collaborations.
- Led commercial negotiations for paid collaborations with celebrities, influencers, and media houses, securing optimal cost structures and value-driven partnerships for clients.
- Managed integrated campaigns across fashion, lifestyle, homegrown, and global/fast fashion brands, hospitality, food, FMCG, and skincare sectors.
Executive Copy Editor
Lagatar Media
Ranchi
01.2023 - 05.2023
- Reviewed submissions to ensure adherence to style guides and editorial standards.
- Managed editorial timelines, ensuring timely completion of all projects.
- Conducted fact-checking to maintain accuracy and credibility in published materials.
- Planning coverage of city events by assigning reporters and photojournalists.
Education
BJMC - Bachelors in Journalism And Mass Communication
St. Xaviers College
Ranchi05-2023
High School Diploma -
Carmel Convent (ICSE)
Dhanbad, Jharkhand03-2020
Skills
- Media relations
- Campaign management
- Press release writing
- Event planning and coordination
- Content strategy
- Celebrity and influencer collaboration
- Multitasking
- Media buying
- Account management
- PR strategy development
- Story pitching
- Media training
- Relationship building
- Strategic partnerships
- Creative problem solving
- Crisis management
- Trend analysis
- Negotiation tactics
- Internal communications
- Editorial planning
- Social media strategy
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Bengali
Native
Native
Affiliations
Cultural trend spotting & pop culture
Content creation & visual storytelling
Networking & industry events
Travelling
Fashion & styling
Podcast listening (media, marketing, pop culture, Geopolitics)
Health & Wellness
Content creation & visual storytelling
Networking & industry events
Travelling
Fashion & styling
Podcast listening (media, marketing, pop culture, Geopolitics)
Health & Wellness
Timeline
PR Manager
Aria Communication
03.2025 - Current
PR Executive
Maverick Communication
10.2024 - 02.2025
Executive Copy Editor
Lagatar Media
01.2023 - 05.2023
BJMC - Bachelors in Journalism And Mass Communication
St. Xaviers College
High School Diploma -
Carmel Convent (ICSE)