Reading newspapers for Current Affairs & Digital Marketing News
Shruti Gupta
Digital Marketing Professional
Kanpur
Summary
- Results-driven Influencer Marketing Manager at DRIM Global with experience in developing and executing successful influencer campaigns across social media platforms (Instagram, Facebook, YouTube, Twitter, WhatsApp & Telegram) that drive brand awareness, engagement, and conversions for clients like PUMA, WoW Skin, Pizza Hut, Dominos, McD, FreshToHome, Borzo, etc.
- Built strong relationships with Influencers, managed budgets, analyzed campaign performance & strategized content for more orders & conversions.
- As an accomplished Senior Digital Marketing Executive at GetMyUni, adept at leading high-ROI campaigns like LPU, Chandigarh University, Parul University, Amity University, GD Goenka University, Sikkim Manipal, Christ University, VIT-AP, Amrita Engineering, & other 90+ campaigns (per day) for season 2023 in the ed-tech industry.
- Generated & nurtured leads through advanced data analysis and strategic planning augmented with deep familiarity with DM channels like SMS, Email, WhatsApp, Web-Push, Chatbot, and CRM Automation.
- Excelled in budget management, copywriting, content writing & optimization, achieving over 75% profit margin across varied campaigns. Skilled in critical thinking and mentoring, significantly improved campaign KPIs, and mentored interns, demonstrating a blend of technical and soft skills.
Overview
5
5
years of post-secondary education
2
2
Languages
Work History
Influencer Marketing Manager
DRIM Global
05.2024 - Current
- Developed and executed influencer marketing strategies across social media platforms (Instagram, Facebook, YouTube, WhatsApp, Telegram, Twitter).
- Researched and identified influencers for brand partnerships. Managed a database of 1000+ influencers across various niches (beauty, fashion, lifestyle, food & cooking, traveling, etc.).
- Negotiated partnerships and collaborations with influencers, resulting in more brand mentions and increased sales.
- Strategized content with influencers according to brand, niche, CTAs, captions, and hashtags. Analyzed campaign performance using metrics such as engagement rates, reach, and conversions.
- Coordinated influencer events and activations, and assisted in campaign reporting and analysis.
Senior Digital Marketing Executive
GetMyUni
8 2022 - 10.2023
- Created profit-based (>75% Profit Margin) execution plans to achieve business goals based on Google trends, pivot analysis and internal reporting data.
- Directed Lead generation strategies, and lead nurturing through various DM channels like SMS, Email, Web-Push and WhatsApp.
- Managed budget allocation (3-4 Mn+ spends per month) and resource utilization to maximize marketing ROI.
- Brainstormed content marketing strategies based on placement of keywords in SMS, Landing Pages and Push templates and content, subject lines & CTAs of Email and Whatsapp which generated 5-7x more conversions.
- Created SMS and Email blast campaigns to target key Geo-locations and Students.
- Leveraged RouteMobile, Whistle, Mailmodo, Netcore, Sendinblue, Mailchimp, Sinch, etc. marketing automation tools to implement SMS, Email & WhatsApp campaigns and monitor performance.
- Collected campaign results and leveraged WebEngage, CleverTap marketing platform tools for CRM automation & customer journey's to illustrate campaign effectiveness.
- Optimized all campaigns across channels to increase their KPIs such as SMS CTR (by 7-10%), Email Opens (by 15-17%), Click-Through-Rates & Domain reputation, Push CTR & WhatsApp Reads.
- Mentored 4-6 interns on industry best practices and job-specific marketing tasks to support quality deliverables.
- Augmented keyword research for Google AdWords.
- Part of onboarding team to implement & streamline Truecaller Ads: a new digital channel for the company.
- Developed creative presentations, trend reports, yearly Google handbooks, kitted assets, and product data sheets. Performed IVR campaign activity & contributed for YouTube content videos
Education
Bachelor of Arts - History, Political Science & English
Christ Church College, CSJM University
Kanpur, UP 06.2013 - 06.2016
Master of Arts - History
Christ Church College, CSJM University
Kanpur, UP 06.2017 - 06.2019
Skills
Social Media Management
Communication & Negotiation Skills
Content Copywriting & Editing
Microsoft Excel
Critical Thinking & Strategic Planning
Data Analysis
Profit & Loss Management
Interests
Spending time with Grandparents
Timeline
Influencer Marketing Manager
DRIM Global
05.2024 - Current
Master of Arts - History
Christ Church College, CSJM University
06.2017 - 06.2019
Bachelor of Arts - History, Political Science & English
Christ Church College, CSJM University
06.2013 - 06.2016
Senior Digital Marketing Executive
GetMyUni
8 2022 - 10.2023