Shruti Gupta

Brand Consultant | Qanvast & Livspace Homes

Market Research | GTM Strategy | Brand Positioning & Engagement

• Led consumer market surveys for Qanvast, identifying key market gaps in Singapore, resulting in a 15-20% increase in brand recall and improved audience targeting.
• Developed strategic insights that refined Qanvast’s market positioning, leading to a 10-15% boost in brand engagement and consumer awareness.
• Spearheaded GTM strategy for Livspace Homes, ensuring seamless market entry through targeted brand activation and strategic brand partnerships to enhance visibility and reach.
• Collaborated cross-functionally with marketing, product, and sales teams to align branding efforts with business objectives, maximizing ROI and brand impact.
• Conducted in-depth market research, analyzing trends, customer needs, and competitive positioning to drive strategic planning and business growth.
• Managed end-to-end content development, overseeing marketing copy, visuals, videos, email campaigns, and other collateral to maintain brand consistency and engagement.

First Petite-Focused Fashion Brand | Community-Driven Growth | Digital & Offline Engagement

• Pioneered RareReach as the first petite fashion brand, identifying and addressing a largely untapped market, crafting a compelling brand narrative that resonated with an overlooked audience, and driving strong community engagement.
• Achieved rapid organic growth, scaling to 40K+ followers with a 2.5%+ engagement rate within 5-6 months through strategic brand positioning, content marketing, and influencer collaborations.
• Developed and executed a 360° brand identity, including a comprehensive Brand Book, Guidelines, Brand Colors, and Messaging to ensure differentiation across all consumer touchpoints from day one.
• Built and nurtured a 1000+ member WhatsApp community, leveraging real-time feedback to refine product offerings, campaign strategies, and engagement tactics.
• Collaborated with brands and influencers, creating strategic partnerships to drive high brand recall, audience trust, and increased visibility.

• Boosted engagement by 20% and followers by 35% across social media through strategic brand positioning and social media marketing
• Increased brand awareness by 30% and website traffic by 25% using consumer insights and market research to drive branding
• Grew brand followers from 40k to 47k+ in 60 days with strategic brand strategy and organic social media efforts
• Generated 1M+ impressions and raised media mentions by 40% through leadership in PR and branding activities
• Achieved brand visibility and a strong market presence by successfully devising and executing impactful communication and PR strategies

• Generated 29K+ leads and 90K+ clicks in 15 days through strategic social media marketing
• Collaborated with top brands and influencers, enhancing brand positioning and visibility
• Managed 1500+ influencers, driving impactful cross-channel campaigns
• Achieved 12 Lakhs in affiliate revenue in 2 months through targeted strategies
• Exceeded monthly targets by 130%, delivering millions of impressions with strong leadership
• Awarded for excellent performance and received a promotional hike within 6 months

• Followed company policies and editorial guidelines to craft thorough, well-written content.