Shruti Gupta
Media Professional | Creative Producer & Anchor | Live Show Production & Digital Storytelling
Navi Mumbai
Summary
Charismatic anchor and creative producer with 10+ years of experience in live shows, corporate/ad films, and radio. Skilled in 2nd AD duties, casting, and talent management, driving audience engagement and conversions across TV, digital, and radio. Passionate about mentoring teams, leveraging AI-powered storytelling, and creating compelling, cross-platform content.
Overview
10
10
years of professional experience
1
1
Language
Work History
Second Assistant Director (2nd AD)
Freelance/Media Projects
04.2025 - Current
2nd Assistant Director (AD) – Corporate and Advertisement Films.
- Assist in the production of corporate and advertisement films.
- Coordinate on-set activities, schedules, and crew support as the 2nd AD.
- Support creative and logistical execution for smooth shoot operations.
Casting Partner – KuKu FM.
- Conduct castings based on show and character requirements for over 80 shows.
- Collaborate with production teams to shortlist and coordinate talent efficiently.
Digital & Live TV Producer
Naaptol Online Shopping Pvt. Ltd.
05.2015 - 04.2015
- Anchored and produced 1500+ of high-performing live shows across television and social media to national audiences.
- Led end-to-end show production, managing a cross-functional team of junior & senior anchors, assistant directors, and technical staff, ensuring consistent quality, creative innovation, and timely execution.
- Spearheaded the organization’s digital evolution, transitioning traditional television formats to digital-first and commerce-enabled live content, significantly enhancing viewer engagement and digital footprint.
- Functioned in close coordination with marketing, merchandising, and CRM teams to align content strategy with customer insights, seasonal trends, promotional objectives & FAB of every product resulting in increased sales conversion.
- Directed high-impact campaigns such as Naaptol Freedom Sale, Buy 1 Get 1, and Lowest Price Offers, optimizing audience response through strategic timing and product curation.
- Wrote and curated scripts, supervised shoots, and coordinated with production crews to deliver seamless, on-brand storytelling that drove engagement and brand loyalty.
- Mentored and trained junior presenters, building a strong pipeline of on-air talent and reinforcing brand consistency across shows.
- Leveraged AI-driven content tools including ChatGPT, DeepSeek and DALL-E to accelerate creative development, scripting, and visual ideation, supporting a scalable and future-forward content model.
- Growth Path: Show Host, Show Host Manager
Radio Jockey
TAL Radio
01.2022 - 07.2022
- Hosted thematic radio shows on health, environment, social awareness, and entertainment for Hindi-speaking audiences in the U.S., curating content that balanced information with engagement.
- Researched, scripted, and delivered compelling audio narratives, including interviews with domain experts, while maintaining a consistent tone aligned with the station’s social mission.
- Enhanced audience connection through relatable storytelling, empathetic hosting, and high vocal versatility, reinforcing listener loyalty.
Education
Bachelors - Mass Comm. & Journalism
Amity University
01.2024
Diploma - Acting
Sri Ram Centre for Performing Arts
01.2006
Skills
- Scripted (Pre-recorded) & Unscripted (Live)
- Anchoring
- Multi-Camera Live Producing & Directing
- Talent Sourcing & Casting
- Artist Coordination & Onboarding
- Generative AI for Content Creation (ChatGPT, DALL-E, Script Automation)
- Voice Modulation & Voice-Over Artistry
- Broadcast Production & Post-Production
EXTRACURRICULAR
Featured in award-winning short films and mainstream features, demonstrating versatile acting skills, emotional depth, and strong on-camera presence. Recognized voice-over artist, delivering impactful narration for commercials, promos, and branded content in multiple Indian languages. Diploma in Acting from Sri Ram Centre for Performing Arts, with formal training in voice modulation, improvisation, and camera performance.
PROFILE SUMMARY
- Championed live show producing and content strategy across television, radio, digital platforms, and e-commerce, crafting & narrating compelling content in national & regional languages, expanding market reach eventually increasing viewership by 68% & sales by 43% (measured via CPM).
- Collaborated with merchandising teams to integrate real-time sales data into live show content, leading to a 37% increase in sales conversions during promotional events like Freedom Sale, One Day Offer, and Lowest Price Challenge.
- Spearheaded producing & hosting of 30+ weekly live shows, each averaging 50,000+ viewers, showcasing a diverse range of lifestyle, gadgets, beauty, fashion, kitchen, and home furnishing products to large audiences.
- Managed a cross-functional team of 15 junior anchors and 3 assistant producers, streamlining workflows and implementing a standardized training program that improved team efficiency and performance by 60%.
- Proven leadership in producing shows in vertical & horizontal formats and having managed a teams of 50+ professionals in PCR & studio.
- Strategic thinker with deep expertise in digital transformation, leading the shift from traditional broadcasting to digital-first content, and leveraging AI tools like ChatGPT, DeepSeek and DALL-E to enhance workflow and content innovation.
- Skilled at creating unified brand campaigns - aligning marketing, CRM, and creative teams to deliver platform-perfect content that converts audiences.
- Narrated multiple audiobooks, podcasts, radio shows and educational modules, receiving consistent 5-star reviews and earning recognition as the most requested voice talent by production team due to high quality and quick turnaround.
- Trained in theater at Sri Ram Centre, with award-winning performances in short films and features—bringing depth, authenticity, and powerful storytelling to every on-screen role.
CORE COMPETENCIES
- Cross-Platform Content Strategy
- Digital & Social Media Content Creation
- Audience Growth & Retention Optimization
- Team Leadership & Talent Mentorship
- PR & Brand Partnership Development
- AI-Integrated Storytelling & Workflow Innovation
- End-to-End Broadcast Direction (Concept to Execution)
- Cross-Cultural Audience Connection
SOFT SKILLS
- Creative Thinking
- Public Speaking & Communication
- Adaptability & Flexibility
- Teamwork & Collaboration
- Crisis Leadership & Mentorship
- Problem-Solving Skills
- Cultural Sensitivity
- Strategic Thinking
- Time Management
- Relationship Building
Timeline
Second Assistant Director (2nd AD)
Freelance/Media Projects
04.2025 - Current
Radio Jockey
TAL Radio
01.2022 - 07.2022
Digital & Live TV Producer
Naaptol Online Shopping Pvt. Ltd.
05.2015 - 04.2015
Diploma - Acting
Sri Ram Centre for Performing Arts
Bachelors - Mass Comm. & Journalism
Amity University