Shruti Jain

Strategic Campaigns and Events.

• Executed large-scale BTL projects like Taaza Dandiya, Medha Samman, Kwizdom, and Youngotsav to boost regional presence and audience engagement
• Handled end-to-end execution of the flagship TV show Krossroads, overseeing production, guest coordination, and digital amplification
• Led the editorial section of Taaza TV’s website and mobile app, handling content planning and news curation
• Managed the advertisement section for Taaza TV’s sister publication, Chhapte Chhapte, contributing to cross-platform synergy and revenue generation.

Client and Brand Engagement.

• Built and nurtured client relationships through regular visits, ensuring long-term collaborations, and maintaining a positive brand image.
• Researched and identified potential brand partners for BTL and campaign collaborations; facilitated onboarding conversations and co-branded initiatives with Wildstone, Emami Smart & Handsome, and Techno India Group, RICE Adamas Group.

Youth Outreach and PR.

• Conceptualized projects like the Taaza Campus Ambassador Program and Youngotsav across educational institutions to drive youth engagement.
• Directed communication strategies across online and offline platforms, enhancing brand recall.
• Interviewed, hired, and managed interns and creative teams to scale project delivery.

• Actively participating in the marketing campaigns of brands such as Snapchat, Pulsar, Fiama, etc.
• Promoting brand campaigns through social media networks.
• Handling a team of 15-20 ambassadors, training the team & supervising their work.

• Managed public relations and event promotions to enhance brand visibility.
• Built relationships with media houses, social media influencers, and industry experts to maximize event outreach.
• Developed strategies to increase youth engagement and event participation.