Shruti Kumar
Pune
Summary
Strategic Marketing Professional with 6+ years of experience in ATL, BTL, Trade Marketing, and Marketing Operations. Led end-to-end marketing campaigns, coordinated cross-functional teams, and managed vendors to enhance retail brand visibility. Skilled in stakeholder management, budget oversight, and timely execution of initiatives across regions, delivering impactful campaigns that drive business growth and customer engagement.
Overview
3
3
Languages
1
1
Certification
6
6
years of post-secondary education
2027
2027
years of professional experience
Work History
Sub-Dealer Growth Manager
Kay Bee Bio Organics
Phaltan,India
10.2026 - Current
- Driving sub-dealer network expansion and strengthening the company's distribution network across assigned territories.
- Identifying, onboarding and developing new sub-dealers to increase market penetration and business reach.
- Planning and executing farmer engagement activities, including farmer meetings, field visits and product demonstrations to generate product awareness and demand.
- Coordinating with field teams and sales representatives to drive sub-dealer placements, improve product availability and achieve business targets.
- Monitoring sub-dealer performance, sales contributions and placement activities to identify growth opportunities.
- Developing and implementing territory-wise growth strategies to increase product adoption and market share.
- Driving demand generation initiatives by promoting organic agricultural products and educating farmers about their benefits.
- Tracking and analysing key business performance metrics, including farmer meetings, dealer placements, field activities and sales performance.
- Preparing and maintaining daily, weekly and monthly MIS reports, dashboards and performance trackers using MS Excel.
- Coordinating with cross-functional teams to ensure effective execution of marketing campaigns, business initiatives and field-level activities.
- Monitoring monthly targets and supporting the field team in achieving business objectives through regular performance reviews.
- Supporting the company's mission of promoting sustainable agriculture and encouraging farmers to adopt organic farming practices.
Program Manager
BestAgro Projects Pvt Ltd
Pune
07.2023 - 01.2026
- Coordinated project timelines and resources to enhance agricultural initiatives' delivery.
- Developed communication plans to effectively engage stakeholders and facilitate team collaboration.
- Managed cross-functional teams to ensure project alignment and efficiency.
- Implemented project management tools for tracking progress and tasks.
- Developed project plans, identified risks, set objectives and monitored progress towards completion.
- Provided guidance and support to team members in order to achieve targets within defined deadlines.
- Prioritized tasks and managed teams throughout multiple projects.
- Identified and proposed improvements in processes, procedures, and systems to optimize program delivery cycle.
- Hands-on experience on BestAgro Mobile Application from planning to content to placement of pages to wireframing and coordinating with designer and app developer to deliver application smoothly without zero errors.
- Worked on Government projects and tender.
Sr. Marketing Manager
ULink AgriTech Private Limited
Pune
01.2021 - 06.2023
- Developed marketing strategies to enhance brand visibility in the agricultural technology sector.
- Managed cross-functional teams to implement marketing campaigns effectively and efficiently.
- Coordinated market research to identify trends and customer preferences for product development.
- Planned and executed ATL and BTL marketing campaigns to strengthen brand awareness and support business objectives.
- Coordinated with design, content, procurement, sales, and regional teams to ensure seamless campaign execution within defined timelines.
- Managed end-to-end POSM lifecycle, including requirement gathering, artwork coordination, vendor management, production, dispatch, and deployment.
- Worked closely with field sales teams to understand regional marketing requirements and ensure timely availability of branding materials.
- Executed seasonal campaigns, promotional activ
- ities, and product launches across multiple markets.
- Coordinated with external vendors and agencies for procurement, printing, fabrication, logistics, and installation of marketing assets.
- Managed vendor onboarding, quotations, negotiations, work orders, and performance tracking to ensure quality and cost efficiency.
- Processed purchase orders, invoices, payment follow-ups, and maintained accurate marketing documentation.
- Tracked campaign execution, monitored implementation status, and resolved operational issues proactively.
- Supported retail branding initiatives through installation of banners, posters, standees, danglers, counter-top displays, branding panels, and other promotional materials.
- Collaborated with multiple stakeholders to deliver marketing projects within budget and committed timelines.
- Prepared campaign reports, marketing trackers, and documentation for management review.
Agri Advisor
Agrostar
Pune
02.2020 - 12.2020
- Provided agriculture advisory support to farmers across Uttar Pradesh through telephonic consultation.
- Promoted agricultural products including seeds, crop protection products, nutrients, and farm equipment.
- Assisted customers in selecting appropriate farming solutions based on crop requirements.
- Promoted AgroStar Gold membership and proprietary products to increase customer engagement.
- Achieved and maintained more than 90% Customer Satisfaction (CSAT).
- Successfully cleared internal assessments for Trainer and Copywriter roles.
Sub-Dealer Growth Manager
Kay Bee Bio Organics
Pine, Arizona
Education
MBA - Marketing
Graphic Era Deemed University
Dehradun, India 08.2021 - 07.2023
Bachelor of Science - Agriculture
Himgiri Zee University
Dehradun, India 08.2016 - 05.2020
Shri Guru Ram Rai Public School
Dehradun, IndiaSkills
- Project Management
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Word
- Google Workspace
- Program Documentation
- Campaign Reporting
- Stakeholder Engagement
- Budget Tracking
- Invoice Management
- Program Development
- Marketing strategy
- Campaign execution
- Effective communication
- Problem solving
Certification
- RAWE Programme – Krishi Vigyan Kendra
- Marketing & Communication Workshop
- Soft Skills Training
- Mushroom Cultivation Certification (NSQF Level-4)
- National Seminar – Agriculture, Forestry & Allied Sciences
- Instrumentation Techniques Workshop
- State Science & Technology Conclave Participant.
Languages
English
First Language
Hindi
Proficient (C2)
C2
Marathi
Beginner (A1)
A1
Professional Strength
- Strong Communication Skills
- Strategic Coordination
- Problem Solving
- Vendor Relationship Management
- Time Management
- Team Collaboration
- Adaptability
- Attention to Detail
- Process Improvement
- Multi-tasking
- Ownership & Accountability
Timeline
Sub-Dealer Growth Manager
Kay Bee Bio Organics
10.2026 - Current
Program Manager
BestAgro Projects Pvt Ltd
07.2023 - 01.2026
MBA - Marketing
Graphic Era Deemed University
08.2021 - 07.2023
Sr. Marketing Manager
ULink AgriTech Private Limited
01.2021 - 06.2023
Agri Advisor
Agrostar
02.2020 - 12.2020
Bachelor of Science - Agriculture
Himgiri Zee University
08.2016 - 05.2020
Sub-Dealer Growth Manager
Kay Bee Bio Organics
Shri Guru Ram Rai Public School