Summary
Overview
Work History
Education
Skills
Extracurricular Activities
Projects
Personality Traits
Timeline
Generic

Shruti Mishra

Lucknow

Summary

Dynamic Marketing Manager with a proven track record at Hyundai Motor India Ltd, excelling in campaign management and digital marketing. Expert in data analysis and stakeholder communication, I have successfully executed nationwide campaigns, enhancing brand engagement and driving strategic initiatives that improved operational efficiency and customer satisfaction.

Overview

13
13
years of professional experience

Work History

HR and Marketing Manager

Amrit Milk Farms
01.2020 - Current
  • Organizing induction programs for new joiners and framing customer communication and retention policies.
  • Coordinated nationwide marketing campaigns, aligning activities with business goals and timelines.
  • Liaised with service providers and internal teams to ensure timely operational execution and issue resolution.
  • Designed promotional strategies and developed digital and print materials supporting campaign objectives.
  • Oversaw vendor coordination to ensure timely delivery of marketing materials and compliance with quality standards.
  • Tracked campaign performance metrics, generating reports with insights and recommendations for improvement.
  • Provided support for stakeholders on campaign operations and logistical issues.
  • Implemented customer communication frameworks to enhance brand engagement and streamline processes.

Assistant Manager Marketing

Hyundai Motor India Ltd
07.2012 - 09.2014
  • Executed national-scale branding and customer engagement campaigns, ensuring adherence to SLAs and budget constraints.
  • Coordinated efforts among marketing, logistics, and external vendors to align deliverables with business goals.
  • Monitored campaign logistics and resource allocation to enhance service coverage and reduce costs.
  • Conducted post-event analyses and impact studies to evaluate campaign effectiveness for strategic planning.
  • Organized major events such as All India Service Conferences and regional Mega Customer Meets with seamless team coordination.
  • Developed operational documentation and standard operating procedures for new initiatives to meet quality standards.
  • Supported digital transformation projects leveraging social media, mobile applications, and digital communications for improved brand visibility.
  • Spearheaded feasibility studies for initiatives such as ‘Do It Yourself’ customer education and Hyundai Driving School.

Summer Trainee

Coca Cola India Ltd.
05.2012 - 07.2012
  • Conducted comprehensive marketing strategy and consumer behavior study under GM-Operations guidance.
  • Developed actionable insights and future projections for NARTD products.
  • Supported Coca-Cola's market planning and operational alignment efforts.

Education

MBA - Marketing, Finance

Amity University
Noida
01.2012

PGHRD - Human Resource

Lucknow University
Lucknow
01.2010

Skills

  • Team skills
  • Campaign management
  • Digital marketing
  • Data analysis
  • Customer engagement
  • Performance tracking
  • Event planning
  • Market research
  • Stakeholder communication
  • Advertising management
  • Public and media relations
  • Market analysis
  • Brand promotion

Extracurricular Activities

Volunteer and organize various events at school and college level - Planning, Managing, getting sponsorships etc.

Projects

Dissertation report on Risk perception of investment products. Study on Future projections and marketing strategy of Coca-Cola. Product life cycle of telecommunication. Marketing research on laptops in the Indian market. Undergone Foreign Language Course in French. A study on the lifestyle of college students.

Personality Traits

  • Self-motivated and pragmatic, with a logical and solution-focused approach to challenges
  • Highly adaptable, creative, and dynamic in fast-paced, changing environments
  • Remains calm and positive under pressure while ensuring high-quality outcomes
  • Open to taking instructions and confidently assumes responsibility for tasks
  • Quick learner with a strong desire to continuously improve and upskill
  • Effective both as a team leader and a dependable, collaborative team player

Timeline

HR and Marketing Manager

Amrit Milk Farms
01.2020 - Current

Assistant Manager Marketing

Hyundai Motor India Ltd
07.2012 - 09.2014

Summer Trainee

Coca Cola India Ltd.
05.2012 - 07.2012

MBA - Marketing, Finance

Amity University

PGHRD - Human Resource

Lucknow University

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