Shruti Prasanth
Vadodara
Summary
Dedicated and passionate individual, firmly embracing the credo, "The only way to do great work is to love what one does."
This belief fuels a drive for 2 years of experience in developing and re-engineering comprehensive HR and digital marketing functions, marked by strong relationship-building skills that foster brand partnerships, trust, and a conducive work environment. A strategic thinker adept at system building, designing, and brand positioning.
Overview
4
4
years of professional experience
Work History
Entrepreneur in Residence
The White Willow
08.2021 - Current
- Identify bottlenecks in marketing process, adjust priorities, and develop plans to achieve brand goals
- Revitalized email marketing strategy using data on user engagement, product visibility, and trends
- Drove all E-Commerce marketing and promotional campaigns to efficiently drive consumer acquisition and retention, from strategy and planning to execution
- Assumed role of thought leader, working closely with co-founders to guide product roadmap and define enhancements
- Establish metrics for all digital activities; develop and implement scorecard to consistently track and report performance of all digital activities tied to business results
- Created A/B testing plan for Facebook and Google ad copies to understand improvements or downfalls in ROI
- Identified different pain points based on Google Analytics
- Implemented consumer research and market trends into actionable insights and customer personas for sell-in and sell-through communication strategies
- Oversee content creation (shoots, interviews, video, etc.) for brand initiatives to be used on all channels, including website, marketplaces, and social media
- Worked with co-founder to shape messaging and strategy of brand
- Pivoted Amazon Brand Store Project and successfully completed creation of store, which led to comparatively higher leads on store
- Acted as point of contact for all branding and marketing channels and product stakeholders, ensuring that brand's interests were understood and represented in same manner
- Designed website wireframe to have optimized checkout page, facilitate easy customer journey, drive in customer traffic, and increase customer engagement
- Improved and implemented Whatsapp marketing templates to proactively reach out to customers and improve their purchasing experience
Head of Human Resource Management
Kreate Konnect E-Solutions Pvt Ltd
05.2021 - Current
- Created new programs, procedures, and policies and overlooked day-to-day human resource projects.
- Managed employee onboarding activities and recruitment initiatives
- Improved employee relations and cross-functional collaboration
- Directed personnel training and development
- Served as liaison between employees and management during disciplinary resolution
- Developed, maintained, and implemented HR policies
- Introduced new performance appraisal system
Human Resources Intern
Aditya Birla Insulators
08.2019 - 03.2020
- Actively engaged in screening, recruitment and selection
- Strategize employee engagement activities and human resource planning for a new plant, using HR metrics to identify training needs
- Conducted mass interviews
- Maintained personnel files as per ISO 5 standards
- Used lead and lag indicators at the workplace to identify the gaps and set business goals
Education
Post Graduate Diploma - Human Resource Management
The Maharaja Sayajirao University Of Baroda
Vadodara01.2020
Master of Arts - Economics
The Maharaja Sayajirao University Of Baroda
Vadodara01.2019
Bachelor of Arts - Economics
The Maharaja Sayajirao University Of Baroda
Vadodara01.2017
Skills
- Time Management
- Decision Making & Problem Solving
- Communication
- Relationship Building
- Active listening
- Mentoring
- Flexibility
- Visualization
- Emotional Intelligence
- Self Confidence
- Persistence
- Adaptability
- Analytical thinking
- Delegation
- Strategic Thinking
- Graphic Designing
Accomplishments
- Scored 82.3% in PGDHRM
- Scored 81% in Master's Degree in Economics
Recognition Accolades
- Honoured with the Student Excellence Award for the academic performance at the Faculty of Social Work, The MSU, Baroda (2019-20)
- Honoured with the Nalanda Award of Excellence for securing the first position in the Human Resource Management course (2019-2020)
Timeline
Entrepreneur in Residence
The White Willow
08.2021 - Current
Head of Human Resource Management
Kreate Konnect E-Solutions Pvt Ltd
05.2021 - Current
Human Resources Intern
Aditya Birla Insulators
08.2019 - 03.2020
Post Graduate Diploma - Human Resource Management
The Maharaja Sayajirao University Of Baroda
Master of Arts - Economics
The Maharaja Sayajirao University Of Baroda
Bachelor of Arts - Economics
The Maharaja Sayajirao University Of Baroda
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