Shruti Priyadarshani
Mumbai
Summary
Dynamic Social Media Executive with experience in managing various brands across multiple platforms. Skilled in campiagn planning, festive promotions, paid ads, influencer colabarations to boost engagement and brand visibilty. Adept at analyzing performance metrics, optimizing ROI, and delivering measurable growth through creative and data-driven strategies.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Social Media Executive
Missing P Advertising & Marketing LLP
Mumbai
02.2024 - Current
- Managed and grew the social media presence for multiple lifestyle and food brands across Instagram, Facebook, Twitter, and LinkedIn, achieving 2-3X follower growth and a 100% increase in engagement.
- Planned and executed brand-specific digital campaigns, such as festive campaigns, product-specific campaigns, UGC campaigns, etc. resulting in the uplift of customer engagement and boosting brand visibility.
- Handled paid advertising campaigns across Meta Ads and Google, delivering a steep increase in client revenues, and successfully reducing the CPC and improving ROI for clients.
- Led ad shoots for various brands, ensuring seamless execution of storyboards, creative direction, and brand messaging, resulting in enhanced brand visibility across digital and offline channels.
Education
MBA - Marketing
DY Patil University
MumbaiBiochemistry -
S.I.E.S. College of Arts, Commerce & Science
Mumbai06-2022
Skills
- Social media management
- Paid advertising
- Digital campaign planning
- Content creation
- Brand strategy
- Customer engagement
Certification
- Diploma in Laboratory Technology
Timeline
Social Media Executive
Missing P Advertising & Marketing LLP
02.2024 - Current
MBA - Marketing
DY Patil University
Biochemistry -
S.I.E.S. College of Arts, Commerce & Science
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