Reading, writing and travelling
Shruti Salvi
Brand And Marketing Communications Head
Thane
Summary
Highly skilled Marketing Profession with 16 years of expertise in driving business growth through creative marketing initiatives. My strengths include strategic marketing communication skills, integrated marketing communications, brand management, knowledge of PR, events, social media and brand influence with potential customers.
Overview
1
1
year of professional experience
1
1
Language
Work History
Brand & Marketing Communications Head
Saint-Gobain Abrasives
Mumbai
1 1
- Devising and implementing Brand and Marketing Communications strategy roadmap and approach
- Spearheading Product launches in new adjacencies as well as End to End marketing programs for Product Launches and Tactical brand activities
- Developing road map for overall Brand Image elevation via a well-structured Marketing Communication plan for B2B comprising of large industries, Customers, Key and Partner accounts
- Leading development of all communication (External and Internal) through various creative agencies and partners
- Responsible for spearheading External and Internal communication for the Master brand as well as sub-brands within the
- Business for India market as well as for Middle east, Bangladesh and Nepal
- Spearheading all facets of Marketing including social media, PR, events and activations
- Crafting and curating content, articles and write-ups to project the business initiatives in global and India newsletters as well as for PR outreach
Assistant General Manager and Marketing Head
MIRC Electronics Ltd
Mumbai
10.2016 - 02.2018
- Spearheaded roll-out of innovative programs for Automotive aftermarket channel which has led to increase in brand promoter score for the channel consistently for many years
- Led an array of a successful BTL activities, Exhibitions & Trade Fairs, Retailer Meets, Customer and Influencer meets, Road shows, Activations and Van campaigns for all business verticals and channels
- Conceptualized various communication and connect platforms and brand elements for all external stakeholders
- Responsible for content curation for inhouse magazines, newsletters and PR articles (Industry and trade led publications and magazines) for India and Global markets
- Established and maintained a consistent brand image across all marketing promotional channels
- Led the brand launch for TekBond Adhesives in India driving a clear marketing and communication and positioning strategy
- Instrumental in creating programs for top tier Dealers, to give them a differentiated and delightful experience and create an overall elevated brand perception
- Have managed various Dealer conferences, Dealer Incentive trips, Internal Sales Conferences, and other large-scale events at domestic and international level
- Successfully leading and managing a team and guiding them to achieve business goals
- Nominated to be a representative for implementation and amplification of Saint-Gobain Group global purpose manifesto in
- India, Key Result Areas:
- Devising and Managing ATL and BTL Strategy for the brand
- Implementing ground activations that forms vital part of the marketing campaigns
- Planning consistent brand strategy and implementing the same across all geographies for increasing brand saliency and visibility
- Developing the PR and Digital Media for the brand
Education
Post Graduate Certificate - Brand Management
MICA Institute of Strategic Marketing and
Communication
Certificate in Disruptive Innovation, Human Centric Design and Innovation Management - undefined
Institute of Design
Post Graduate Diploma - Management Studies
GIDC Rajju Shroff Institute of
Management Studies
B.Sc. - Physics
Ramnarain Ruia College of Arts & Science
01.2022 - 04.2004
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Skills
Brand Management
undefinedAccomplishments
- Achievement oriented Brand and Marketing Communications professional, targeting a strategic role in a purpose driven organization
- A versatile and dynamic marketing professional with over 16 years of experience in driving Integrated Marketing &
- Branding strategies in reputed organizations to achieve high visibility for brands & products
- A strategist & implementer with experience in formulating Marketing & Communication strategies for B2C and B2B brands & products using updated communication channels & tools
- A professional having acquired knowledge and skills in consumer in sighting with deployment of these in various programs and live projects ǁKey Skills ~ Strategic Brand & Marketing Management ~ Integrated Marketing Communication ~ B2B Marketing ~ New Product launch Management ~ Digital & Social Media & Management ~ Consumer In sighting and Research ~ PR and Events Management ~ Team Building & Leadership
Interests
Timeline
B.Sc. - Physics
Ramnarain Ruia College of Arts & Science
01.2022 - 04.2004
Assistant General Manager and Marketing Head
MIRC Electronics Ltd
10.2016 - 02.2018
Post Graduate Certificate - Brand Management
MICA Institute of Strategic Marketing and
Communication
Certificate in Disruptive Innovation, Human Centric Design and Innovation Management - undefined
Institute of Design
Post Graduate Diploma - Management Studies
GIDC Rajju Shroff Institute of
Management Studies
undefined
Brand & Marketing Communications Head
Saint-Gobain Abrasives
1 1
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