Shruti Shekhawat

• Manage insurance function for the Branch banking network in assigned geographies
• Complete ownership on overall insurance business deliverable through supporting the business in revenue delivery and ensuring adherence to process requirements
• Deliver the annual plan for insurance (life, health and general insurance business) through the Branch banking network
• Ensuring the customer engagement by organizing meets and targeted campaigns to grow awareness
• Build the knowledge of insurance for supervisory levels in each business
• Highlight potential financial, regulatory and credit risk to the franchise for insurance sales
• Responsible for growing branch portfolio and establishing a good working relationship with HNI customers
• Delivering the annual plan for products through branch banking sales

Financial Goals For The Branch Network On Various Quantifiable Parameters Like

• Business revenue
• Annualized New Business Premium
• Product Mix
• Renewal Persistency Levels
• Participation Rates

• Managed Citigold RMs efficiently, ensuring high value closures.
• Streamlined communication channels between departments, facilitating better collaboration on login and issuance process
• Draw up training roadmap for the individual CitiGold RMs and ensure successful completion of training certification on regulatory and knowledge, attitude, skills and habitsDeveloped and maintained strong relationships with clients, resulting in 100% of yearly targets.
• Disseminate information on industry, financial market and competition products and analyze the same for a meaningful sales engagement
• launching campaigns and various sales programs to increase the revenue and right product mix.

• Handling digital marketing activities like email marketing, social media marketing etc
• Managing new product launch and brand promotion activities with cross function collaboration
• Establishing relationship with premium houses, club memberships, Aircraft charter Companies and HNI / Elite business forums
• Develop Annual Sales and Marketing Plans.

• Managing ANP, VoNB and business targets for NR & Exclusive domain of IndusInd Bank Channel
• Formulating and implementing pilot research programs in accordance with NR & Exclusive Channel to collate consumer behavior insights for excellent sales promotion
• Conceptualizing, creating, and monitoring short-term & long-term category plans aligned to marketing strategy to maximize growth of channel products and achieving operational excellence
• Planning and conducting workshop sessions to implement various initiatives to develop the skills in training modules as per channel requirements to enhance the sales revenue
• Establishing relationship with IndusInd Bank Product Team and Channel Head to understand the avenues available for business in NR & Exclusive to generate repeat business from the clients
• Ensuring business & productivity targets are in line with the plan and leading discussions with partner, business operations, vendors and convincing leadership to execute process improvement projects
• Streamlining the process and aligning business strategies of partner for sales generation and contributing to process excellence and continuous improvement to organizational development
• Conducting business planning and performance management of channel partners, including development and execution of sales plans, local area marketing, staff coaching, recruitment & hosting of constructive meetings
• Devised and implemented a highly collaborative comprehensive strategy throughout the product lifecycle which contributed to a growth of 200% in the channel business YOY
• Maintained and expanded partner coverage with distributors; monitored and ensured distributor payment discipline; led the expansion of distribution network and accomplished organizational excellence
• Managed potential channel conflict with other firm sales channels by fostering excellent communication internally and externally and through strict adherence to channel rules of engagement
• Ensured that partners adhere and comply with contractual obligations; drove adoption of company programs amongst the assigned partners.

• Implemented business development initiatives such as product training to support and deliver new product launches; led operations for client and SP Education Events to gain better knowledge of long-term financial solutions, and organized focused group discussions to build conviction within channel sales force
• Directed a team of 5 members and 5 indirect members; assisted the team in career development and imparted knowledge on day-to-day problems and provided resolution to queries
• Extended support to all designated RMs & SPs and ensured product delivery through partner in select HNI joint sales calls and acted as Technical Expert in insurance product & sales
• Conferred with 'Thanksgiving Award' from HSBC Bank for excellent relationship management and business augmentation; merit of being promoted every year for doing maximum business across channels.
• Boosted sales growth by proactively identifying opportunities for upselling and cross-selling within existing accounts.

• Successfully exceed the targets of revenue generation with average revenue of INR 2 Lacs per month
• Spearheaded a team of 4 members to achieve the sales target with major focus in insurance and investments
• Managed NRI portfolio with a customer worth of USD 15000 and above.
• Built and maintained relationships with new and existing clients while providing high level of expertise.
• Achieved goals for sale of bank products and services and exceeded performance metrics for customer service.

• Sole associate to complete GBM (Government Business Module for Direct Taxes) and FCRM (Financial Customer Relationship Management) in the organization
• Managed a classic portfolio of 110 customers with a product holding of 5.2 and a profitability index of 96%, which was cumulative of both investment & banking products
• Played a key role in managing over 1475 customers as Relationship Manager
• Adjudged as the 'Star Seller' for Gold and Insurance.