Shruti Vengurlekar
Marketing Associate And Sr Merchandiser
Mumbai
Summary
Marketing Associate & Senior Merchandiser with expertise in garments and fashion accessories. Proven in international buyer acquisition, revenue growth, and end-to-end product lifecycle management, from concept to delivery. Skilled in range planning, costing, production oversight, and supply chain management, with strong leadership in mentoring teams and managing cross-functional operations. Combines market insight, strategic thinking, and commercial acumen to drive business growth in competitive global markets.
Overview
7
7
years of professional experience
3
3
Languages
Work History
Marketing Assistant and Senior Merchandiser
AKM Buying and Sourcing Agency
05.2023 - Current
- I drive new business development by identifying, approaching, and onboarding international buyers for garments and fashion accessories, directly contributing to company revenue, and earning performance-based incentives.
- I manage end-to-end product development for apparel and accessories, coordinating design inputs, sampling, fabric and trim sourcing, costing, production planning, quality control, and final shipment.
- I act as the primary liaison between overseas buyers and Indian manufacturers, ensuring buyer requirements, quality standards, timelines, and compliance norms are met.
- My core responsibility is to generate new business and expand buyer portfolios, while also nurturing long-term relationships with existing clients.
- I lead the merchandising function for key garment and accessory accounts, and supervise 2–3 junior merchandisers who handle day-to-day order follow-ups and execution under my guidance.
- I review and approve all critical merchandising activities, including cost sheets, samples, PP approvals, bulk production status, and shipment planning.
- I negotiate pricing, MOQs, lead times, and production feasibility with factories to ensure competitiveness while maintaining margins.
- I coordinate closely with fabric mills, trim suppliers, garment factories, QA teams, and logistics partners to ensure smooth execution from order confirmation to delivery.
- I proactively resolve production challenges related to sampling, fit approvals, material sourcing, quality issues, and delivery timelines.
- I analyze fashion trends, buyer requirements, and market demands to support buyer presentations and product development initiatives.
- I ensure all orders comply with buyer-specific compliance standards, testing requirements, and documentation.
- I play an active role in strengthening the company’s international presence in garments and accessories sourcing through consistent buyer engagement, and successful order execution.
DESIGNER
THE HOUSE OF THEA
06.2021 - 01.2023
- Design Conceptualization
- Research and Trend Analysis
- Sketching and Illustration
- Pattern Making and Prototyping
- Collaboration and Communication combination of artistic vision, technical skills, and market awareness to create unique and marketable fashion designs.
- Shaping the fashion industry by influencing consumer preferences and setting trends with creative creations on micro scale.
- Www.thehouseofthea.com
CAD DESIGNER AND PRODUCTION COORDINATOR
05.2019 - 05.2021
- Managed all active projects in production, as well as the workflow coordination of creating textile prints with CAD designer as per buyer’s request.
- Coordination with yarn designer and textile print developer to ensure a clear understanding of assigned drawings and expectations of the finished product.
- Checking alignments of designs, prints, motifs and size as per the buyer
- Prepared manual project timelines to help manage workload between designers, buyers and people working at our factory, production, and vendors for timely delivery and kept customers and buyers apprised of the most up to date delivery schedule
- Interaction with buyers regarding project timelines, delays, and design or assembly issues during production to ensure confidence in all current and future projects and maintaining relations.
MERCHANDISER
01.2019 - 03.2019
- Internal and external communication, Sampling
- Accessories and trims
- Preparing internal order sheets, Preparing purchase orders
- Advising and assisting production
- Advising quality department about quality level
- Mediating production and quality departments
- Giving shipping instructions and following shipping
- Helping documentation department
- Taking responsibility for inspections and Following shipment.
Education
BSc - FASHION AND TEXTILE DESIGN
RACHANA SANSAD SCHOOL OF FASHION AND TEXTILE
HSC/SSC - undefined
Skills
End-to-end product lifecycle management and range commercialization
International buyer acquisition, account growth, and revenue generation
Market trend analysis and product strategy development
Costing, pricing, and margin optimization
Vendor development, supply chain management, and production planning
Compliance, quality assurance, and export documentation
Strategic client and stakeholder relationship management
Leadership, team mentoring, and cross-functional decision-making
Timeline
Marketing Assistant and Senior Merchandiser
AKM Buying and Sourcing Agency
05.2023 - Current
DESIGNER
THE HOUSE OF THEA
06.2021 - 01.2023
CAD DESIGNER AND PRODUCTION COORDINATOR
05.2019 - 05.2021
MERCHANDISER
01.2019 - 03.2019
HSC/SSC - undefined
BSc - FASHION AND TEXTILE DESIGN
RACHANA SANSAD SCHOOL OF FASHION AND TEXTILE