Shruti Verma
Digital Marketing Strategist
Mumbai
Summary
Detail-oriented digital marketing professional with a strong foundation in Shopify store management, performance marketing, SEO strategy, and cross-platform client communication. Seeking to contribute to a high-growth organization by delivering technically sound and execution-driven support across web platforms, advertising funnels, and automation tools.
- 1.5+ years of hands-on experience in Shopify store updates, homepage banners, product uploads, inventory syncing, and integration of third-party apps (Klaviyo, Loox, ReConvert, etc.). - Executed multi-stage email sequences using Mailchimp & Klaviyo for cart recovery, post-purchase nurturing, and product launches. - Managed Google Ads (Search + Display) and Meta Ads (Conversions, Traffic, Retargeting) with full ownership of ad creative briefs, A/B split tests, UTM tagging, and pixel placement. - Competent in SEO tools (Ubersuggest, SEMrush), keyword optimization, and technical audits (broken links, speed, schema, image compression). - Experienced with GA4, Google Data Studio for monthly performance reporting, bounce rate analysis, ROAS and CTR tracking.
Overview
3
3
years of professional experience
2022
2022
years of post-secondary education
Work History
Digital Marketing Coordinator
Schbang Digital
Mumbai
06.2023 - Current
- Own end-to-end execution for Shopify store edits, homepage refreshes, BFCM landing pages.
- Drafted product descriptions, SEO tags, and structured HTML meta data for collection pages.
- Managed budget of INR 1.8L/month across Meta + Google Ads for D2C campaigns.
- Created dashboards on Google Data Studio for client performance reviews.
- Worked closely with dev team to QA store bugs: broken links, missing JSON schema, and cart logic.
- Held weekly Zoom calls with international clients (U.S., U.K.) to align on sprint calendars.
- Developed and implemented campaigns for email, online advertising, search engines and direct mail.
- Developed creative assets such as infographics, blog posts, videos, and more to enhance overall content strategy effectiveness.
- Assisted in developing a comprehensive content strategy to support overall digital marketing objectives.
- Optimized online presence by conducting regular website audits and updating outdated content as needed.
Digital Marketing Intern
White Rivers Media
Mumbai
12.2022 - 05.2023
- Supported website migration from WooCommerce to Shopify for skincare client.
- Conducted Google Ads account audits (negative keywords, ad relevance, budget pacing).
- Scheduled & tested e mailers on Mail-chimp for lifestyle and F&B clients.
- Delivered monthly insights on bounce rate, time-on-site, and abandoned cart flow performance.
- Tracked social media trends and adapted to attract target follower demographic.
- Created engaging content for Pinterest, Facebook, and Instagram.
- Boosted lead generation with the creation of engaging email marketing campaigns.
Education
Bachelor of Arts - Mass Communication
St. Xavier’s College
Mumbai08.2022
Skills
- Shopify
- WordPress
- Webflow
- Google Tag Manager
- Google Ads
- Meta Ads
- GA4
- Facebook Events Manager
- Mailchimp
- Klaviyo
- HubSpot
- On-page SEO
- Keyword research
- Pay-per-click advertising
- Marketing automation
- Conversion rate optimization
- E-commerce strategy
- Social media tools
- Brand strategy
- Email marketing campaigns
- Social media marketing
- Digital marketing
- Google analytics setup
- Testing and optimization
- Campaign planning
- Market research and analysis
- Campaign management
- Report preparation
- Detail-oriented
- Viral marketing
- Search engine optimization
Interests
Conversion optimization
Funnel psychology
UX writing
Campaign metrics
Automation workflows
Core Technical Skills
Shopify, WordPress, Webflow, Google Tag Manager, Google Ads, Meta Ads, GA4, Data Studio, Facebook Events Manager, Mailchimp, Klaviyo, HubSpot (basic), On-page, Technical, Schema Markup, Meta Tags, Alt-text, URL structuring, Canva, Figma, Trello, Google Suite, Shopify Apps, Zapier (Triggers & Zaps), Stripe Integration (basic)
Timeline
Digital Marketing Coordinator
Schbang Digital
06.2023 - Current
Digital Marketing Intern
White Rivers Media
12.2022 - 05.2023
Bachelor of Arts - Mass Communication
St. Xavier’s College
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