Shuaib Iqbal

• Led end-to-end redesign of RBL Bank Rewards Marketplace, improving redemption conversion toward 6–8% industry benchmarks and reducing checkout drop-offs by 25% through UX optimization and funnel improvements.

• Revamped Kotak Mahindra Bank rewards platform into a scalable multi-category digital marketplace (travel, vouchers, products, recharges, donations) within a unified BFSI loyalty ecosystem.

• Designed and scaled SaaS-based Loyalty & Accrual Engine, enabling banks and NBFCs to independently configure campaigns, reward rules, and customer segment offers.

• Architected reward commerce platform framework integrating offer engines, redemption systems, APIs, and databases to support multi-tier loyalty campaigns and enterprise scalability.

• Led vendor and API integrations with travel aggregators, voucher providers, and payment partners to enable seamless reward redemption journeys across marketplace categories.

• Drove data-driven product decisions using product analytics, user behaviour insights, and funnel tracking, improving engagement, feature adoption, and redemption efficiency.

• Owned end-to-end product lifecycle for the Motherhood Care Mobile Platform, defining product strategy, roadmap, and feature delivery to scale a digital healthcare ecosystem serving thousands of patients across hospitals.

• Built an integrated healthcare digital platform through API integrations with CRM, Hospital Information Systems (HIS), appointment systems, payment gateways, and data lake, enabling real-time patient data synchronization.

• Transformed the app into a patient acquisition and engagement platform, launching subscription-based pregnancy and childcare programs with medical experts to drive digital healthcare adoption.

• Optimized doctor appointment booking and scheduling platform, implementing improved workflows and digital queue management to enhance patient experience and hospital operational efficiency.

• Launched Motherhood Delights loyalty platform using RFM-based customer segmentation, increasing patient retention and repeat engagement by 30%.

• Established product analytics framework tracking MAU, retention, CAC, LTV, and conversion funnels, enabling data-driven product decisions and growth optimization.

• Owned digital platform monetization and P&L, generating ₹50Cr+ ($6M+) revenue through subscriptions, partner integrations, and digital healthcare services.

• Led cross-functional Agile teams across engineering, UX, data, operations, and marketing to deliver product releases, prioritize backlogs, and scale new features including self check-in, digital queue management, and patient engagement workflows.

• Led product growth initiatives by identifying user behaviour patterns and optimizing content discovery, engagement, and retention funnels, improving active user participation.

• Partnered with design, engineering, and data teams to define feature requirements, product roadmaps, and user experience improvements for the community-driven cooking platform.

• Implemented data-driven experimentation (A/B testing, user feedback loops) to validate product hypotheses and enhance user-generated content creation and interaction rates.

• Drove product insights through analytics and user research, enabling prioritization of high-impact features that improved user engagement and platform activity.

• Conducted user research, market analysis, and competitive benchmarking to identify product opportunities and improve feature adoption.
• Collaborated with product, design, and engineering teams to translate user insights into feature requirements, product improvements, and go-to-market initiatives.
• Analyzed user engagement metrics, funnel performance, and feedback loops to support product experiments and data-driven roadmap decisions.