SHUBH SHARMA
Gurugram
Summary
Results-driven Decision Analytics Associate with expertise in business intelligence, data science, and statistical analysis. Proficient in utilizing Python and SQL for ad-hoc analytics to address complex business challenges and provide actionable insights. Demonstrated success in developing data-driven models for Healthcare Practitioner pre-targeting and analyzing competitive product launches to inform strategic decisions. Strong communicator with experience in delivering analytical findings through reports and presentations while managing client relationships across multiple projects.
Overview
2
2
years of professional experience
Work History
Decision Analytics Associate
ZS Associates
Gurugram
05.2024 - Current
- Pre-Targeting Model Development: Designed and implemented a model to segment Healthcare Practitioners (HCPs) based on features such as patient potential and new drug prescription behavior, enabling targeted engagement of high-value HCPs.
- Market Mapping: Analyzed dermatology patient treatment history to group patients based on their most potent therapies, supporting data-driven segmentation and strategic targeting efforts.
- Competitive Launch Analysis: Evaluated the impact of competitor product launches in the dermatology space (e.g., Dupixent alternatives), analyzing patient switch patterns and HCP prescribing behavior to inform go-to-market and positioning strategies.
Analyst
Spinny
Gurugram
10.2023 - 05.2024
- Analyzed business data to drive decision making
- Provided insights and recommendations based on data analysis and data manipulation by using tools like SQL and Excel to support decision-making processes.
- Designed and developed interactive dashboards using Apache Superset, enabling data-driven decision-making and enhancing visualization of key metrics.
- Implemented data pipelines using Apache Airflow for data engineering tasks.
Education
Bachelor's of Technology - Production and Industrial Engineering
National Institute of Technology
Haryana05-2023
Skills
- Data analysis and science
- Statistical analysis and modeling
- SQL and database management
- Python
- VBA and macros
- SAS Tool
- Tableau and Power BI visualization
- Apache Airflow
- Apache Superset dashboarding
- Machine learning techniques
- PySpark processing
Projects
Developed a Time-series model to predict India’s Manufacturing GDP%
- Scrapped the data from World Trade Organization and used SQL to filter the data.
- Used python Statsmodels and Scikit-learn library for hypothesis testing and build an ARIMA based model to predict future GDP(Manufacturing).
- The model predicted 14.5% Manufacturing (% of GDP) of India in 2021 which comes to approximately equal to the actual value in 2021.
Accomplishments
Media and Marketing Head | Industry and Entrepreneurship Cell NIT Kurukshetra
- Participated and represented I&E cell at E-Summit 2020 IIT Roorkee
- Organised workshops on Photoshop and Canva Designing, Social Media Marketing and Skill Developments
Timeline
Decision Analytics Associate
ZS Associates
05.2024 - Current
Analyst
Spinny
10.2023 - 05.2024
Bachelor's of Technology - Production and Industrial Engineering
National Institute of Technology
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