SHUBHA DIXIT
Assistant Director - Admissions & Branding
Greater Noida
Summary
Results-driven professional with a robust academic foundation in admission and marketing management within the educational sector, complemented by extensive research experience in bioinformatics. Proven expertise in leading admission teams and developing innovative marketing strategies, utilizing data analytics to optimize processes for maximum efficiency. Strong communication and collaboration skills foster an inclusive environment that promotes diversity and enhances student engagement. Committed to driving institutional success through strategic initiatives focused on student-centered outcomes.
Overview
14
14
years of professional experience
2
2
Languages
Work History
Assistant Director - Admission & Marketing
Lloyd Law College
05.2019 - Current
- Work as a lead member of the admission management team, blending admission and marketing functions to interact, enroll, and retain students
- Ensure that everything is student-centered, accessible, and inclusive, especially in creating diversity among students
- Ongoing review and refinement of the performance of marketing and admission strategies, using data and feedback to continually improve methodologies
- Organize student interaction activities off and on campus, including college fairs, campus visits, and open houses
- Analyze admissions data to identify trends and areas for improvement
- Collaborate with all departments to ensure that admission strategies are coordinated with programs offered which aims in achieving our objectives
- Manage progress against admission targets, review key performance measures (KPMs), and report on trend findings to senior management
- Work with creative teams (designers, videographers, writers) to create quality marketing content
- Enabled more informed decision-making by creating custom dashboards within the CRM platform that delivered relevant insights at a glance.
- Implemented continuous improvement culture, encouraging innovation and adaptability among staff.
Research Project Supervisor
Bioinformatics Institute of India
09.2014 - 10.2015
- As a mentor, I helped undergraduate/postgraduate students to complete their dissertation work/research project which was mandatory for their degree completion
- Conducted hands-on training workshops of (insilico) dry lab tools and techniques at various colleges and universities
- Conduct seminar sessions for students to help them in ongoing research
- Worked on a research project collaborated with AIIMS, New Delhi
- Prepared lab protocols and managed workflow
- Collaborated with various universities for students exchange programs
- Prepared examination questionnaire for ongoing diploma certification programs at the institution
- An institute focused on advanced bioinformatics research and education
Associate Lecturer
Shobhit University
08.2011 - 12.2011
- Delivers teaching and learning activities at the undergraduate level (subjects include: Phyloinformatics, Chemoinformatics, R-language, mySQL)
- Undertakes individual tutorial sessions, supervises projects and dissertations, and manages external student activity that contributes to the student learning experience
- Sets, marks, and assesses course work & examination material and handles complete practical's laboratory protocol related to course & curriculum of the students
- A university known for its technology and research programs
Education
B.Tech -
Shobhit University
Uttar Pradesh12.2011
M.Tech - undefined
SRM University
Tamil Nadu05.2014
Intermediate - undefined
United Public School (ISC Board)
05.2007
10TH - undefined
United Public School (ISC Board)
05.2005
Skills
Strong analytical skills in data evaluation
Accomplishments
- Successfully blended admission and marketing strategies at Lloyd Law College, enhancing student enrollments and promoting diversity
- Achieved paid application to enrollment target by completing it with accuracy and efficiency over the years at Lloyd Law College
- Supervised team of 20 staff members of cross-functional departments.
- Collaborated with cross-functional teams in the development of customized user-interface portal for better data driven decision.
Timeline
Assistant Director - Admission & Marketing
Lloyd Law College
05.2019 - Current
Research Project Supervisor
Bioinformatics Institute of India
09.2014 - 10.2015
Associate Lecturer
Shobhit University
08.2011 - 12.2011
M.Tech - undefined
SRM University
Intermediate - undefined
United Public School (ISC Board)
10TH - undefined
United Public School (ISC Board)
B.Tech -
Shobhit University