SHUBHADEEP BHAUMIK
Kolkata
Summary
Marketing professional with over 7 years of experience in leading comprehensive campaigns and brand activations across diverse sectors including production, financial services, and education. Co-Founder and Marketing Lead at Star Media Ventures, successfully executed multi-channel campaigns and strategic partnerships that enhanced audience engagement and fostered repeat collaborations. Expertise in campaign planning, content marketing, and performance tracking, recognized for delivering impactful results within budget constraints. Proven leadership in startup development and strategic planning, driving business growth through analytical thinking and effective team collaboration.
Overview
12
12
years of professional experience
Work History
Co-Founder & Marketing Lead
Star Media Ventures
Kolkata
02.2018 - Current
- Led marketing and brand communication for multiple high-profile projects, managing campaigns from strategy to execution across digital, events and partnerships.
- Developed and executed integrated marketing campaigns for 18+ projects, including digital promotions, trailer launches, social media drives and PR coordination to maximize audience reach and engagement.
- Secured brand partnerships and tie-ups with distributors, cinema chains, colleges and external agencies; negotiated terms and aligned promotional activities with business objectives.
- Planned and managed on-ground activations (mall promotions, college tours, press events, special screenings) with end-to-end logistics, achieving targeted footfall and word-of-mouth impact.
- Created campaign content including promotional materials, social posts and event collateral; tracked performance metrics (reach, engagement, attendance) using Excel dashboards for optimization.
- Coordinated cross-functional teams (creative, production, sales) to ensure brand consistency, timeline adherence and budget efficiency across all marketing initiatives.
- Analyzed campaign results and market feedback to refine strategies, improving partner satisfaction and repeat collaboration rates.
- Designed and executed launch campaigns for multiple Bengali feature films in collaboration with leading distributors, OTT and multiplex partners, building end-to-end go-to-market plans rather than only creative assets.
- Co-founded and grew Star Media Ventures into a one-stop marketing and creative solutions provider, working with multiple production banners and brands.
- Mentored junior team members and freelancers on campaign basics, client communication, and on-ground discipline, improving team reliability during high-pressure launches.
- Coordinated with cross-functional teams (creative, technical, finance, operations) to deliver cohesive campaigns that balanced creativity with commercial needs.
- Star Media Ventures (SMV Studios) is an independent marketing and production company based in Kolkata, working across film campaigns and content-driven events. Since 2018, the company has handled end-to-end marketing and promotional activities for multiple Bengali films and industry events, and from 2021 has expanded into full-scale film production with titles such as Pratidwandi, Doctor Bakshi and Deri Hoye Geche, released in theatres on 28 November 2025.
Associate Relationship Manager - Sales & Marketing
Religare
Kolkata
10.2017 - 01.2018
- Supported marketing and sales efforts for financial products through lead nurturing, client presentations and relationship management; contributed to territory sales targets.
- Executed customer outreach campaigns, tracked leads in CRM and provided market insights for product positioning improvements.
Management Trainee - Marketing Support
Kotak Mahindra Old Mutual Life Insurance
Kolkata
06.2017 - 08.2017
- Assisted in field marketing activities including product promotions and customer engagement drives; gathered competitive intelligence and feedback for campaign refinement.
Summer Intern - Marketing & Operations
Globsyn Skills Development (P) Limited
Greater Kolkata
04.2016 - 07.2016
- Conducted sponsor outreach and partnership negotiations to secure discounts and tie-ups for Summer School 2016; supported promotional calls and event marketing.
- Tracked campaign responses and operational metrics, providing daily reports to optimize programme marketing effectiveness.
Practitioner - Customer Engagement
IBM Global Process Services
Greater Kolkata
06.2014 - 08.2014
- Executed outbound promotional campaigns for mobile offers; achieved conversion targets through persuasive communication and follow-up tracking.
Education
Post-Graduate Certificate - Marketing
Globsyn Business School
Kolkata01-2017
Bachelor's Degree - Computer Applications Development
Nshm College of Management And Technology
Kolkata06.2014
Skills
- Marketing strategy and brand development
- Campaign management and partner negotiations
- Data analysis and client relationship management
- Cross-functional collaboration
- Team leadership
- Communication skills
Accomplishments
- Successfully launched 18+ integrated campaigns with measurable audience growth and partner acquisition.
- Built and maintained stakeholder networks across industries for repeat marketing collaborations.
- Built and nurtured long-term relationships with media partners, influencers, college communities and venue owners, enabling repeated low-cost or zero-cost promotional opportunities and expanding campaign reach without proportionate budget increases.
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Bengali
Native
Native
Timeline
Co-Founder & Marketing Lead
Star Media Ventures
02.2018 - Current
Associate Relationship Manager - Sales & Marketing
Religare
10.2017 - 01.2018
Management Trainee - Marketing Support
Kotak Mahindra Old Mutual Life Insurance
06.2017 - 08.2017
Summer Intern - Marketing & Operations
Globsyn Skills Development (P) Limited
04.2016 - 07.2016
Practitioner - Customer Engagement
IBM Global Process Services
06.2014 - 08.2014
Post-Graduate Certificate - Marketing
Globsyn Business School
Bachelor's Degree - Computer Applications Development
Nshm College of Management And Technology