Shubham Anand

• Monitoring website Analytics, website traffic and other KPI’s associated with overall working of website, publishing monthly reports.
• Monitoring and supporting on-site and off-site SEO activities, doing keyword research, and optimizing website for smooth performance. Publishing weekly keyword reports.
• Responsible for creating, implementing, tracking and paid campaigns through LinkedIn.
• Running Search Campaigns and Display Ad campaigns (Brand Awareness Campaigns) through Google Ads.
• Responsible for ad copy creation, keyword research, identifying trends, performing competitor research and analysis.
• Responsible for creating content calendar, and strategizing posts on monthly basis, and posting on different social media channels.
• Perform monthly social media competitor analysis for competitors and generating reports.
• Content creation and executing and automating email marketing campaigns for promoting companies services.
• Working with technical team to ensure that the technical issues of website are taken care off and ensure smooth running of website.
• Keeping abreast with latest core updates on Google, educating the team. Doing research on plugins and updates that is essential for smooth functioning and optimal performance of the website.
• Aiding the marketing team in day-to-day marketing activities, like internal events, webinars, etc.
• reaching out several teams for internal communications.
• Making use of SEO tools available to identify existing issues on website and ensuring they are resolved within deadline.
• Performing weekly site audits to ensure error free functioning of companies website and ensuring that any errors/issues are mitigated.
• Identifying UX-UI issues on website and working with the technical team towards website optimization.

Job responsibilities included developing and executing marketing efforts (print/digital) for F&B industry, cultivating client relationships, directing traffic growth strategies, implementing weekly promotions, boosting social media engagement, assessing campaign performance, overseeing marketing collateral preparation, and generating leads through internal/external marketing campaigns.

The key responsibilities involve achieving RTFX income targets for trade services, meeting business objectives for income, branch activation, and portfolio penetration on Retail FX products. Additionally, the role involves unique trade customer acquisition and ensuring that all managed branches meet the targets for new trade customer acquisition.

I was allowed to work with professionals involved with various departments in sales & marketing. Working towards the commercialization of selling of coal via e-auction, following up with clients and thus learning nuances of every department involved with it.

I was involved with two sections of our organization, maintenance as well as sales, being a maintenance engineer I had to ensure that machinery involved in the production process ran smoothly without process getting halted, assigning foreman and helpers in required areas and creating a job sheet of daily tasks required to be done. In association with the sales department and I had to take care of setting up of new dairy booth in the area, giving necessary presentations requiring operation of machines and doing follow-ups with them periodically.