Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Accomplishments
Timeline
Generic
Shubham  Anand Pathak

Shubham Anand Pathak

Noida

Summary

Highly skilled professional with more than four years of expertise in agriculture and allied sectors, seeking knowledge in the agri-input industry as a marketing manager, sales manager, or supply chain analyst.

Strong background in input marketing, sales, and channel management, focusing on driving business growth and achieving sales targets. Implementing marketing strategies to ensure consistency across all marketing efforts (Branding & Positioning), proven track record in developing and implementing effective marketing strategies, conducting successful campaigns, and positioning brands for maximum impact. Skilled in market research and analysis, with a deep understanding of market trends, customer preferences, and competitive landscapes. Experienced in managing teams and leading them toward achieving organizational goals, utilizing strong leadership and people management abilities.

Highly adaptable and determined, able to thrive in fast-paced environments, and overcome challenges with resilience. Demonstrated financial acumen, understanding the financial aspects of sales, pricing, and budgeting.

Adapt at building and maintaining positive relationships with customers, channel partners, and stakeholders. Committed to continuous learning and professional development, staying updated with industry trends and best practices.

Dynamic individual with hands-on experience in initiating marketing strategies and a talent for navigating challenges. Brings strong problem-solving skills, and a proactive approach to new tasks. Known for adaptability, creativity, and a results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Territory Business Manager

Shriram Fertilisers and Chemicals
Saharanpur
04.2025 - Current
  • Developed and maintained relationships with key clients in assigned territory.
  • Conducted market analysis to identify potential growth opportunities.
  • Monitored competitor activities and adjusted strategies accordingly.
  • Prepared detailed reports on sales performance and market trends.

Marketing Assistance Specialist

Krishi Barters Agritech Private Limited
Noida
06.2024 - 04.2025
  • Responsible for implementing digital marketing principles and techniques for B2B & B2C businesses
  • Executed marketing initiatives to achieve business revenue
  • Analyzed market trends to inform strategic product development.

Area Manager Marketing

Godrej Agrovet
11.2023 - 05.2024
  • Responsible for implementing new product line launches by initiating strategic advertising projects, social media alliances
  • Handling marketing functions for Haryana and Delhi based on customer relationship management, demand generation activities, and technical guidance
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue

Assistant Marketing Manager

Chambal Fertilisers and Chemicals Limited
10.2021 - 11.2023
  • Achieving sales volume targets and focusing on customer satisfaction within assigned geographies
  • Establishing and strengthening distribution channels to ensure effective product delivery
  • Conducting campaigning activities in Farrukhabad, Auraiya, and Kannauj Districts to achieve budgeted sales and promote pesticide brands
  • Identifying and appointing channel partners in untapped markets
  • Discarding underperforming channel partners and appraising them based on company policies and frameworks to improve their performance
  • Building strong networking relationships with channel partners to enhance sales performance
  • Recruiting and appointing Field Assistants for product promotion at the dealer level in untapped markets
  • Providing training to Field Assistants to ensure effective sales of pesticides
  • Implementing company pricing policies based on the Net Realized Value (NRV) and offering additional margins to dealers through schemes, marketing initiatives, and pricing strategies
  • Focusing on branding and positioning of products, particularly pesticides
  • Monitoring and tracking competitive molecules sold under different brand names in the local market to optimize pricing strategies
  • Ensuring compliance with the Fertilisers Control Order (FCO) by liaising with distributors and ensuring proper stock registration
  • Managing collection processes effectively to maintain financial stability and compliance with sales management regulations

Territory Sales Manager Trainee

Sinochem India Private Limited
03.2021 - 08.2021
  • Established market awareness for core, potential, and complementary brands in the Rajpura territory of South Punjab
  • Conducted campaign activities in various markets within Rajpura to achieve budgeted sales targets and promote the brands
  • Developed an understanding of different molecules, their positioning in the market, and the commercial strategies implemented for all products, including core brands like Machete and Fastmix and potential brands like Lasso, Vriddhi, and Honer
  • Explored people, commercial, and channel strategies specific to the Rajpura region
  • Created business development plans to reach the target volume of 24KL (YTD 20KL) in the market
  • Acquired knowledge about the usage, dosage, and efficacy of pre-and post-emergence herbicides and conducted on-field demonstrations to demonstrate the effectiveness of the products to farmers
  • Learned the FAB (Feature Advantage Benefit) approach for effectively communicating any product's unique features, advantages, and benefits

Education

Supply Chain Management - Logistics And Supply Chain Management

IIM Vishakapatnam
Visakhapatnam
07-2025

Master Of Business Administration (ABM) - Agribusiness Management, Input marketing, Sales and Channel Management, Commodity & Trading derivatives

KIIT School of Rural Management, KIIT University
India, Bhubaneshwar

Bachelor Of Science (Agriculture & Food Business) - Agriculture & Food Business, Procurement and Supply Chain Management, Retailing, Merchandising and Value chain

Amity University
Noida, Uttar Pradesh, India

Skills

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International Market Analysis

Relationship Building

Value Chain Mapping

Market Evaluation

Multitasking Abilities

Management collaboration

Cost Competitive Analysis

Branding and Positioning

Pricing Strategy

Product Management

People Management

Business Development

Sales & Marketing

Channel Management

Agricultural Management

Certification

  • Food Safety Manager Certification (BSI)
  • Digital Marketing Expert (Indian Council for Technical Research Institute Maharashtra)
  • Web Development using CMS (Tutoraj)
  • Advanced Excel and Dashboard Reporting (Skill nation)
  • Microsoft Power BI (Skill nation)

Personal Information

Accomplishments

  • Actively participated in the industry-academia meet in 2018 at the Amity Institute of Organic Agriculture.
  • Engaged in the ASSOCHAM meet held in New Delhi in 2018.
  • Delivered a seminar on the contribution of plant protection chemicals to Indian agriculture at the Amity Institute of Organic Agriculture.
  • Presented a seminar on the potential growth of herbicides in the Agri-input market.
  • Achieved the top position in the Nat Geo National Level Hunt Examination during 8th grade.
  • Consistently awarded the scholar badge for 3 consecutive years from 2009 to 2012.

Timeline

Territory Business Manager

Shriram Fertilisers and Chemicals
04.2025 - Current

Marketing Assistance Specialist

Krishi Barters Agritech Private Limited
06.2024 - 04.2025

Area Manager Marketing

Godrej Agrovet
11.2023 - 05.2024

Assistant Marketing Manager

Chambal Fertilisers and Chemicals Limited
10.2021 - 11.2023

Territory Sales Manager Trainee

Sinochem India Private Limited
03.2021 - 08.2021

Supply Chain Management - Logistics And Supply Chain Management

IIM Vishakapatnam

Master Of Business Administration (ABM) - Agribusiness Management, Input marketing, Sales and Channel Management, Commodity & Trading derivatives

KIIT School of Rural Management, KIIT University

Bachelor Of Science (Agriculture & Food Business) - Agriculture & Food Business, Procurement and Supply Chain Management, Retailing, Merchandising and Value chain

Amity University
Shubham Anand Pathak