Power BI
Shubham Deshpande
Data Analytics Professional
Pune
Summary
Marketing professional prepared to drive data-driven decisions within dynamic marketing teams. Proven track record of extracting valuable insights from marketing data to inform strategy and improve campaign outcomes. Known for strong team collaboration and delivering results in fast-paced environments, utilizing expertise in data analytics and market research to adapt to changing needs.
Overview
8
8
years of professional experience
1
1
Certification
4
4
Languages
Work History
Global Marketing Data Analyst
Hindustan Unilever Pvt. Ltd.
01.2023 - Current
- Executed end-to-end data profiling and analysis using Kantar, Nielsen, Power BI, and Atlan SQL, ensuring 100% accuracy and on-time delivery of insights that enabled faster, data-driven business decisions.
- Created Copilot AI agents that streamlined market share analysis workflows, accelerating decision-making for B&W global teams and contributing to improved forecast precision.
- Delivered end-to-end data transformation and dashboard development (Power BI, Excel), providing timely, actionable KPIs that accelerated strategic decisions for cross-functional stakeholders.
- Automated promotion flowchart and market performance pack report by ensuring accurate and complete data using Excel power query and Python script processes which enhanced reporting efficiency by 30% and enabled timely data-driven decision-making.
National Trade Marketing Executive
Hindustan Unilever Pvt. Ltd.
07.2022 - 12.2025
- Successfully lead the common RS stock transfer saving worth ₹60Cr which resulted in smooth disengagement of GSK and HUL.
- Achieved successful delivery of multiple drives for Skincare and GSK Oral health care resulting in overachieving key execution parameters targets for sales and distribution by 103-109% average.
- Monitored and evaluated trade marketing initiatives by analyzing performance data and campaign outcomes which delivered actionable insights that drove continuous improvement and optimized future strategies.
Project Engineer
Forbes Marshall Pvt. Ltd.
03.2019 - 01.2020
- Performed site inspections at BPCL and IOCL plants to identify opportunities and generate enquiries for steam trap solutions, enhancing client engagement and technical sales.
- Led steam trap management project tracking using JIRA and developed interactive Excel dashboards showcasing sales performance, manpower requirements, steam recovery cost savings, and warehouse inventory, enabling data-driven decision-making by the leadership team.
- Performed regression analysis to forecast steam trap sales using predictive modeling techniques, enabling data-driven planning and improved sales projection.
Associate Software Engineer
Accenture Solutions Pvt. Ltd
11.2017 - 11.2018
- Resolved high-priority SAP authorization issues for the Electrolux client, consistently meeting SLA targets by troubleshooting access-related problems across user roles and modules. Handled an average of 75+ critical tickets per week, demonstrating strong problem-solving and stakeholder communication skills to ensure timely resolution and system integrity.
- Collaborated with EMEA and Latin America clients to resolve daily SAP ERP Portal access issues by analyzing user queries and coordinating across teams. Maintained accurate project tracking and ensured timely provisioning of appropriate access, resulting in improved client satisfaction and streamlined operations.
Education
PGDM - Marketing
N.L. Dalmia Institute of Management Studies And Research
Mumbai05-2022
Bachelor's - Mechanical Engineering
Smt. Kashibai Navale College of Engineering (SKNCOE)
Pune 04.2001 -
Skills
Digital marketing strategy
Marketing analytics
Data-driven decision making
Competitive analysis
Data visualization
KPI analysis
SQL and Excel expertise
Trend analysis
Data modeling
Decision-making
Accomplishments
- Secured 2nd rank in the Marketing batch of 60 students and recognized among the Top 10 overall performers in PGDM Marketing.
- Awarded the “Best Category Launch Award” at Hindustan Unilever Limited (HUL) in 2024 for exceeding all key KPI parameters during category launch initiatives.
- Achieved 94.53 percentile in the MBA CET 2022 entrance examination, demonstrating strong analytical aptitude and competitive performance.
- Published a research paper titled “Design and Analysis of Gearless Transmission System” in the International Conference on Ideas, Impact and Innovation in Mechanical Engineering (ICIIIME 2017), ISSN: 2321-8169, Volume 5, Issue 6, pp. 1253–1258.
Software
Python
MySQL
Microsoft Excel
Microsoft Powerpoint
Certification
Microsoft Excel Essential Skills for Business, Microsoft Azure AI Essentials, Microsoft Power BI Certification, Microsoft Azure AI Essentials Professional Certificate
Timeline
Global Marketing Data Analyst
Hindustan Unilever Pvt. Ltd.
01.2023 - Current
National Trade Marketing Executive
Hindustan Unilever Pvt. Ltd.
07.2022 - 12.2025
Project Engineer
Forbes Marshall Pvt. Ltd.
03.2019 - 01.2020
Associate Software Engineer
Accenture Solutions Pvt. Ltd
11.2017 - 11.2018
Bachelor's - Mechanical Engineering
Smt. Kashibai Navale College of Engineering (SKNCOE)
04.2001 -
PGDM - Marketing
N.L. Dalmia Institute of Management Studies And Research