SHUBHAM DEWAN
New Delhi
Summary
Strategic Influencer Marketing professional with 5+ years of experience building impactful creator partnerships, executing high-performing campaigns, and driving brand affinity across lifestyle, F&B, and tech categories. Proven ability to lead end-to-end influencer programs- from ideation to execution- with a strong focus on ROI and brand storytelling. Adept at managing cross-functional teams, cultivating long-term influencer relationships, and delivering measurable business outcomes through innovative, digital-first strategies.s.
Overview
7
7
years of professional experience
Work History
Account Manager
PR Pundit
09.2024 - 03.2025
- Drove influencer marketing strategies across complete client portfolio
- Maximized campaign performance and ROI delivery for brands like Bestseller (JACK&JONES, Selected Homme), Moet Hennessy (Chandon, Volcan, Belvedere), Sunglass Hut
Influencer Lead
AvianWE
10.2022 - 12.2023
- Pioneered influencer campaigns for entire client ecosystem
- Scaled database to 300+ influencers across multiple categories
- Commanded budgets exceeding ₹30L with proven ROI delivery
Senior Account Executive
AvianWE
04.2021 - 10.2022
- Transformed focus to specialized influencer strategy and execution
- Engineered campaign tracking and performance optimization systems
Account Executive
AvianWE
10.2019 - 04.2021
- Accelerated influencer outreach and campaign execution
Junior Account Executive
AvianWE
01.2019 - 10.2019
- Mastered campaign coordination and performance analytics
Retail Associate
Paul And Shark (Reliance Brand)
01.2018 - 04.2018
Education
Bachelor's Degree -
Pearl Academy
New Delhi01.2017
Skills
- Influencer Strategy
- Social media strategy
- Negotiation skills
- Campaign Management
- ROI Optimization
- Network Development
- Budget Management
Accomplishments
- Architected database of 300+ influencers across fitness, lifestyle, fashion, luxury verticals
- Orchestrated 50+ influencers simultaneously delivering cohesive brand campaigns
- Commanded influencer budgets exceeding ₹30L with measurable ROI impact
- Masterminded 'She Got Ree' campaign featuring Katrina Kaif with viral amplification
- Accelerated growth by onboarding 40+ new brands under LBB Specials in 30 days
- Catapulted Reebok India's brand visibility through precision influencer partnerships
Key Brands
- Reebok
- Good Glamm Group
- Bestseller (JACK&JONES, Selected Homme)
- Moet Hennessy (Chandon, Volcan, Belvedere)
- Sunglass Hut
- Amazon
- Jaipur Rugs
- Samsung
- LBB
Timeline
Account Manager
PR Pundit
09.2024 - 03.2025
Influencer Lead
AvianWE
10.2022 - 12.2023
Senior Account Executive
AvianWE
04.2021 - 10.2022
Account Executive
AvianWE
10.2019 - 04.2021
Junior Account Executive
AvianWE
01.2019 - 10.2019
Retail Associate
Paul And Shark (Reliance Brand)
01.2018 - 04.2018
Bachelor's Degree -
Pearl Academy
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