Summary
Overview
Work History
Education
Skills
Timeline
Generic

Shubham Dudhoria

Entrepreneur
NCR

Summary

Results-driven entrepreneur with 6+ years of experience in product development, B2C marketing, and supply chain operations within the FMCG and natural foods sectors. Proven ability to launch and scale consumer brands from scratch, manage multi-channel sales, and build operational frameworks. Seeking a dynamic role in a growth-driven FMCG firm to apply cross-functional expertise and drive significant impact.

Overview

7
7
years of professional experience
6047
6047
years of post-secondary education
2
2
Languages

Work History

Co-Founder

TARTH FARMS
06.2022 - 05.2025
  • Transformed an idea into a thriving brand “TARTH”, meticulously handling every detail from product creation to market placement.
  • Bootstrapped the business to INR 60 Lakhs in annual sales, without external investment and maintaining positive EBITDA, demonstrating financial acumen and sustainable growth.
  • Executed multi-channel digital marketing strategies (Amazon, Google, Facebook) that consistently generated online growth and fostered customer loyalty.
  • Streamlined customer engagement leading to strong retention and high satisfaction.
  • Fostered equitable and quality-driven partnerships with small-scale Indian producers, building reliable supply chains.
  • Analyzed key financial metrics like pricing, customer behavior, and margins to strategically enhance SKU profitability.
  • Maintained sound financial health through diligent budgeting, record-keeping, and cost control.

COO

JHAKAAS HOME CARE (P) Ltd
07.2018 - 10.2022
  • Transitioned from foundational learning to full leadership of family's homecare business (liquid floor & toilet cleaners), overseeing manufacturing, operations, marketing, and strategic execution.
  • Managed daily operations and strategic execution across key regional markets including Bihar, Uttar Pradesh (Varanasi) and Haryana.
  • Streamlined operations to reduce monthly losses from INR 1 lakh to INR 30,000, representing a 70% improvement through meticulous financial analysis, cost structure review, and pricing strategy.
  • Conducted in-depth market research (primary and secondary) to identify customer needs, analyze competitors, and localize product offerings.
  • Developed robust supply chain frameworks and vendor relationships to guarantee consistent product quality and on-time delivery.
  • Managed comprehensive sales, marketing, and distribution strategies to build brand awareness and penetrate competitive markets effectively.
  • Executed a data-driven exit strategy, winding down the business after validating market viability and cost efficiency.

Education

B. Com (Hons.) -

Delhi College of Arts & Commerce
05-2018

AISSCE (Commerce) -

Hillwoods Academy
03-2015

AISSE -

Hillwoods Academy
03-2013

Skills

  • Operations & Vendor Management

  • Financial Planning & Cost Control

  • Market Research & Consumer Insight

  • Inventory & Supply Chain Management

  • FMCG Marketing (Digital Offline)

  • Brand Building & Positioning

  • Problem-solving

  • Decision-making

  • Analytical thinking

  • Business development

Timeline

Co-Founder

TARTH FARMS
06.2022 - 05.2025

COO

JHAKAAS HOME CARE (P) Ltd
07.2018 - 10.2022

B. Com (Hons.) -

Delhi College of Arts & Commerce

AISSCE (Commerce) -

Hillwoods Academy

AISSE -

Hillwoods Academy
Shubham DudhoriaEntrepreneur