Shubham Fartade
Head of Business Development & Marketing
Bengaluru,KA
Summary
Results-driven Business Development and Marketing professional with over 7 years of experience driving growth across diverse industries including real estate, interior design, and B2B digital services. Proven track record of building high-performing teams, closing high-value deals, and scaling businesses through data-driven strategies, performance marketing, and CRM-based systems. Skilled in combining traditional sales leadership with modern tools like AI-driven automation, targeted advertising, and digital funnels to optimize lead generation and customer engagement.
Successfully led cross-functional teams, forged strategic partnerships, and introduced scalable sales and marketing systems that have consistently delivered measurable ROI. Known for a hands-on approach, strong client relationship skills, and the ability to align business goals with innovative execution. Now seeking to contribute to fast-growing organizations where impact, ownership, and digital growth are key priorities.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Business Development Associate
Toppr
- Generated substantial revenue by successfully participating in B2B and B2C enterprise sales events.
- Conducted seminars for tablet-based learning programs to various companies and educational institutions in Jaipur, Rajasthan.
- Exceeded sales goals by 20% by managing both on-field and off-field sales.
- Delivered quality post-sales services to customers for a satisfactory experience.
Business Development Associate
Think and Learn PVT LTD ( Byju's )
05.2019 - 07.2021
- Scheduled and organized academic sessions with students and families, persuading them to become members and reach revenue targets.
- Generated leads through cold calling and marketing efforts; kept up to date with rival companies, their products and their visibility.
- Progressed to a Business Development Training Manager role within a year of joining the company, being named in the top 15% of associates across India.
Business Development Training Manager
Think and Learn PVT LTD ( Byju's )
08.2021 - 09.2021
- Led a team of 15-20 sales associates to achieve a 60%+ qualifying conversion in training batches.
- Developed strategies to ensure higher productivity through well-defined KRAs and roadmaps.
- Trained 250+ applicant trainees across India in Call pitch and Conduction.
- Achieved a revenue target through outstanding training of new applicant trainees.
- Initiated individual awards and recognition to motivate team members for maximum performance.
Business Development Manager
Think and Learn PVT LTD ( Byju's )
10.2021 - 04.2023
- Spearheaded a new lead‑generation system using Leadsquared and Outreach, reducing lead leakage by 30% and increasing qualified pipeline by 20 L annually.
- Built and maintained relationships with 150+ decision-makers, unlocking referral networks that fueled 40% of all new business in B2B & B2C teams.
- Negotiated and closed 12 strategic deals—largest valued at 30L—resulting in a 28% lift in annual revenue.
- Led a cross-functional sales enablement team B2B , B2C to develop client-focused presentations, improving conversion rates from demo to close by 18%.
- Analyzed market trends and customer data to optimize outreach strategy, increasing client retention from 82% to 91% within a year.
- Mentored a team of seven junior BDRs, helping them meet or exceed targets for six consecutive quarters and earning a departmental productivity award.
- Managed and maintained a structured analysis of target markets, clients, and documentation in the CRM system.
- Analyzed sales statistics / monthly reports to determine sales strategy and forecasting on Excel sheets.
- Managed and maintained a structured analysis of target markets, clients, and documentation in the CRM system.
Head of Business Development & Marketing
Blufoyer
06.2023 - 11.2024
- Led the strategic business growth of BluFoyer across real estate and interior verticals, resulting in over 60% revenue growth through marketing innovation and client acquisition strategies.
- Developed partnerships with real estate developers, architects, and HNIs, unlocking long-term collaboration opportunities and expanding our service reach in premium markets.
- Successfully integrated AI tools into lead scoring and sales workflows—using AI-based CRMs and smart automation to reduce lead leakage, improve follow-up timing, and increase conversions by 30%.
- Leveraged AI content generators (e.g., ChatGPT, Jasper) to create hyper-personalized property and interior project listings, brochures, and campaign copy—cutting content turnaround time by 50%.
- Launched multi-platform marketing campaigns (Meta, Google Ads, YouTube) enhanced by AI-driven audience targeting and insights—leading to higher-quality inbound leads and improved ad ROAS.
- Built a strong inbound marketing funnel using AI-powered chatbots and website triggers to engage visitors and qualify prospects 24/7.
- Regularly analyzed market trends and customer behavior using AI-integrated analytics dashboards—supporting faster, more accurate decisions on service positioning and sales strategy.
- Oversaw a cross-functional team of sales, digital, and content professionals—driving alignment between execution and business goals through weekly data reviews and performance feedback.
- Represented BluFoyer at trade shows, interior exhibitions, and digital webinars—positioning the brand as an innovative player in the tech-enabled real estate and design space.
Head of Business Development and Marketing
Inextel Digital
01.2025 - Current
- Spearheaded the growth of InExtel Digital’s B2B client base by crafting tailored digital strategies that directly improved client sales, branding, and lead generation outcomes.
- Closed high-value software and service deals with 50+ B2B businesses across industries including interior, real estate, education, and healthcare, focusing on solving sales and marketing challenges.
- Implemented AI-powered automation tools (like ChatGPT, Make/Zapier, and AI CRMs) to streamline lead nurturing, content workflows, and follow-ups—boosting team productivity by 35% and reducing manual workload.
- Developed client-facing sales systems integrating AI chatbots and AI content generation for landing pages, proposals, and outreach—improving conversion rates and cutting turnaround time by 40%.
- Ran multi-platform ad campaigns (Meta, Google, LinkedIn) with smart targeting and retargeting systems, generating 3x more qualified leads and improving CPL efficiency by 28%.
- Introduced CRM-driven tracking and automated email flows to enhance client engagement, reduce lead leakage, and increase close rates with high-ticket clients.
- Worked directly with the product and tech teams to identify use cases where AI could optimize sales and marketing processes—leading to faster onboarding and better client satisfaction.
- Built and led a cross-functional team of marketers, developers, and sales specialists, setting clear KPIs and aligning efforts around growth-focused execution.
- Represented InExtel at online summits and startup ecosystems, securing strategic partnerships and expanding our B2B service footprint across India and Southeast Asia.
Education
Bachelor of Engineering - BE - Electronics and Telecommunication
VIT Mumbai
05.2015 - 05.2019
12th - Science
PMBS Science
Neemuch 05.2012 - 05.2014
Skills
Team leadership & management
Accomplishments
- Ranked in the top 3 for five consecutive Pan India rankings as a Business Development Manager.
- Analyzed and imparted training to team members to achieve defined targets.
- Assessed employee performance and conducted quarterly performance appraisals.
- Applied operational excellence to drive client satisfaction, revenue growth, and retention.
- Executed Sales and Marketing operations to increase sales growth.
- Nurtured and expanded customer base by counseling sales representatives.
- Generated significant revenue to achieve business targets from existing and new clients.
Timeline
Head of Business Development and Marketing
Inextel Digital
01.2025 - Current
Head of Business Development & Marketing
Blufoyer
06.2023 - 11.2024
Business Development Manager
Think and Learn PVT LTD ( Byju's )
10.2021 - 04.2023
Business Development Training Manager
Think and Learn PVT LTD ( Byju's )
08.2021 - 09.2021
Business Development Associate
Think and Learn PVT LTD ( Byju's )
05.2019 - 07.2021
Bachelor of Engineering - BE - Electronics and Telecommunication
VIT Mumbai
05.2015 - 05.2019
12th - Science
PMBS Science
05.2012 - 05.2014
Business Development Associate
Toppr
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