Shubham Gupta

• Managed In-stock & Operations for Small Home Appliances Category Pan-India scope
• Responsible for driving Category growth & Inventory management for Seasonal, Premium & Microwave Super-categories across Alpha, Alpha-lite & Marketplace streams of business
• Owner of PO health, Inventory Days, inventory ageing & Inter-warehouse stock transfers
• Consistently improved Inventory metrics: Instock% & Speed (RU, P1 & CF) which helped to boost sales
• Worked with Sell-side & Demand Planning team to develop forecast strategies
• Worked in tandem with major brands & suppliers - provided futuristic projections across zonal & FC cuts to help brands proactively plan timely manufacturing & logistics, ensuring their business sustainability & driving operations within defined guardrails
• Stakeholder management - close coordination with Buy, Sell, Planning & Fulfillment Center teams across both Large & Non-Large Supply chains
• Ensuring adequate Inbound capacity in FCs is allocated as per the quantities to be inwarded basis monthly AOP sales plan
• Planning, design & execution of specialized inventory management frameworks during event specific scenarios such as summer & winter verticals hoarding & major sale events like BBD
• Created automated dashboards for accurate data reporting on live inventory health status for real time actioning

• Capacity & Network Planning across ADM (Alternate Delivery Models) in E-Kart Logistics arm of Flipkart
• Business Owner of Alternate Pickup Model (Partner based model) in First Mile. Scaled APM share from 15% of overall EKL FM portfolio to 50% within a short span of ~6 months thereby saving considerable overhead costs
• Vendor Management: Regularly engaged with logistic partners on Network expansion, Business sustainability & improving key Performance matrices like NPS, Breach, Timeslot adherence etc
• Stakeholder Management: Coordinated with multiple stakeholders - Planning, Design, Tech, BizFin & Zonal Ops teams on a regular basis for finalising monthly AOP plans and smooth operations
• Generated multiple data driven dasboards & reports to achieve insights on daily partner performance & take actions on ground
• Managed Part-timer model (Fquick) right from lead generation for hiring to driving metrics like Delivery Conversion, CSAT and NPS . Scaled this model by 2x within ~1 year leading to prominent cost savings in the last mile leg of supply chain
• Played pivotal role in Manpower Ramp-up & introducing variable capacity & flexibility in the system to cater spike in demand during sale events like BBD
• Designed & executed framework/plan for annual reduction in overall CPS, incentive schemes for LM/FM executives during event Ramp-up, new initiatives & operational excellence
• Drafting, implementation, assessment & honing new processes to operational excellence & continuous improvement

• Business Owner for 3PL Delivery Model: Identification and allocation of reliable 3PL vendors to share the order load across 7 cities
• Accountable for quality of order delivery to the end customer through partner's delivery network
• Strategic route planning & optimization along with DC teams for LM operations to ensure maximum productivity from vehicles & FEs
• Monitoring & improving partner's performance through weekly review meetings based around promised SLA's
• Efficaciously increased load on 3PL model by 400% within a span of 3 months. Currently doing 25% of the total order load through this model
• Decreased last mile delivery costing by 40% through inclusion of cost per packet model
• Built a robust & economical network of fleet aggregators to balance demand & supply throughout the system
• Responsible for vendor onboarding, contract creations, validating invoices as per the defined SLA standards

Provided Research & Strategy support to businesses across various sectors to assist them in taking more informed decisions and enhance business growth. Have led Market Research, Brand Audits & Mystery Shopping projects for various clients.

• Functional competencies: Market entry strategy, Macro environmental analysis, Consumer research study, Market assessment, Business Strategy, Competition benchmarking, Retail Intelligence & Trade surveys
• Sectors served: Consumer Electronics & Durables, Fashion, Food & Beverages, Automobiles, Hospitality, Sanitaryware, Insurance, E-commerce

Program Management: Facilitated project planning, progress reviews, operational excellence & risk management

Client Servicing: First point of contact for clients - managed the full life cycle from proposal creation, communication on operational milestones, handling escalations & final deliverables

People Management: Responsible for hiring & resource planning team of Deputy/Assistant Program Managers to ensure flawless operational execution of projects.

Strategy & Process Improvement: Spearheaded Innovation & process design on all aspects of the projects to deliver continuous improvement & execute long term sustainable strategies. Also supported in business development for new business opportunities

Primary Research, Data Analysis & Presentation: Designed Research methodologies basis demographic & geographical target segments, identification & training of surveyors/auditors on field, platform for data collection, implemented Quality checks, data analysis and interpretation. Created final decks & presented outcome of the study to clients

Key Projects Managed:

Google: Google Android One retailer engagement program:

• Responsible for enrollment, training & distribution of merchandize to ~30k mobile retailers to raise awareness on Google Android One platform
• Conducted primary research across different mobile store retail formats (located across Metro to Tier 3 cities) to understand customer mindset on several key parameters which influence their decision making during a mobile purchase
• Research helped the client to formulate feasible Market Entry strategy for their smartphone launch in India, with useful insights pertaining to Pricing, Place, Customer demand & Market Competition

Tiger Global: Online seller surveys to capture and benchmark their current business association (across several parameters like Listing, Pricing, Order Management, Payments, KAM support etc.) with prominent E-commerce giants

Coca-Cola: Trade satisfaction surveys to evaluate the satisfaction levels of HCCB distributors (Pan-India) across various key parameters

Snapdeal: E-commerce competition benchmarking study with Flipkart & Amazon across end-to-end process of Order to Delivery, Product & Packaging quality, Post- delivery processes (return/exchange/refund) process & Customer Care support

Managed Mystery audits for Amazon, Dell, Lenovo, Intex, Samsung, SBI Credit cards, Bachpan Play Schools, Reebok, etc

Managed Seller Onboarding & training programs for Flipkart, Amazon & HDFC PayZapp