Mural Painting
SHUBHAM JAGDISH MAKWANA
Cluster Growth Manager
Bangalore
Summary
Performance-oriented Growth Leader offering exceptional record of achievement. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing revenue targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
6
6
years of professional experience
8067
8067
years of post-secondary education
1
1
Certification
Work History
Cluster Growth Manager
Swiggy Instamart
Bangalore
04.2023 - Current
- Boosted monthly city revenue from ₹108 cr to ₹240+ cr within a year by expanding the dark store network, optimizing city operations, implementing growth initiatives, leveraging assortment strategies, and conducting competitive benchmarking
- Executed a data-driven expansion strategy, opening 50+ stores in a year, with 60 more planned by year-end. Managed the full store lifecycle and collaborated with cross-functional teams to resolve underperforming stores.
- Developed reports to monitor city performance at the store level and implemented corrective actions for underperforming stores
- Hyperlocal Growth Strategist; Developed a ₹8 crore quarterly hyperlocal growth strategy, driving adoption and awareness through targeted BTL campaigns.
- Managed hyperlocal discounting and delivery fee strategies to drive user growth and engagement
- Optimized assortment strategies through market research, competitive benchmarking, and collaboration with category teams to drive growth
Category Manager
Swiggy Ltd.
01.2022 - 04.2023
- Spearheaded the 0-to-1 launch of a new vertical, building the brand supply chain and assortment strategy from scratch.
- Managed end-to-end ownership of Baked Products and Sweets & Snacks categories, overseeing P&L and category performance.
- Finalized category layout, onboarded 60+ brands (~35% margin), and streamlined procurement readiness.
- Collaborated cross-functionally on growth strategies, marketing campaigns, merchandising, and operations.
- Have overseen 1/3rd of the platform's assortment, driving growth and operational efficiency through continuous innovation.
- Reduced inventory costs through effective vendor negotiations and optimizing product assortments.
- Led cross-functional project teams in the launch of new product lines, resulting in successful category expansion efforts.
Growth Manager
Ninjacart
06.2020 - 12.2021
- Drove market penetration by launching partnerships with 3rd-party gig-economy platforms and establishing a new channel using auto drivers to reactivate dormant customers.
- Designed and launched an app for auto drivers, enabling real-time customer reconversions and onboarding 230+ new customers across 4 cities, achieving over 60K+ tonnage.
- Trained tele-caller teams to recover beginner dropout customers and created a new pool of active users.
- Optimized on-ground operations by identifying root causes of delays, implementing product changes, and revising audit processes.
- Stabilized operations in 4 out of 6 parent cities, achieving 90% facility compliance with company deadlines.
- Coordinated with stakeholders, conducted daily reviews with National Heads, and implemented streamlined reporting formats.
Intern, City Launch
Zomato Media Pvt. Ltd.
05.2019 - 06.2019
- Led the launch of Zomato operations in 3 Gujarat cities, serving as the sole sales representative.
- Built the city’s sales network from scratch, onboarding 75+ restaurant partners and managing documentation, licensing, and merchant training.
- Ensured operational success post-launch by acting as Account Manager, facilitating smooth workflows and resolving issues.
- Achieved record-breaking first-day order volumes in 2 of the 3 cities launched, topping at country level
Education
MBA -
IIFT
New Delhi, India04-2020
Bachelor of Commerce -
HL College of Commerce
04-2018
12th Commerce -
The HBK New High School
04-2015
10th -
The HBK New High School
04-2013
Skills
Growth Strategy Development
Stakeholder Management
Project Management
Customer Segmentation and Targeting
Data Analysis and Reporting
Budget Allocation and Cost Optimization
Hyperlocal Growth Tactics
BTL/ATL Marketing
Vendor/Brand Management
Campaign Planning and Execution
Market Analysis and Competitive Benchmarking
Cross-Functional Collaboration (Marketing, Sales, Product, Operations)
Certification
Product Growth | GrowthX - GX18 | At GrowthX, I built Acquisition, Onboarding, Retention and Engagement, and Monetization strategies for Products like Zepto, Blinkit, and Instamart, alongside industry leaders in the same space
Extra Curriculars
- HL College of Commerce, Organizer - TEDxHLCC, 2018, Conceptualized and successfully organized college's first ever TEDx talk with 17 distinguished speakers
Interests
Horseback rider (Level Intermediate)
Following Indian Automotive industry (emphasis on Motorcycles))
Timeline
Product Growth | GrowthX - GX18 | At GrowthX, I built Acquisition, Onboarding, Retention and Engagement, and Monetization strategies for Products like Zepto, Blinkit, and Instamart, alongside industry leaders in the same space
01-2024
Cluster Growth Manager
Swiggy Instamart
04.2023 - Current
Category Manager
Swiggy Ltd.
01.2022 - 04.2023
Growth Manager
Ninjacart
06.2020 - 12.2021
Intern, City Launch
Zomato Media Pvt. Ltd.
05.2019 - 06.2019
MBA -
IIFT
Bachelor of Commerce -
HL College of Commerce
12th Commerce -
The HBK New High School
10th -
The HBK New High School