Shubham Kaundal

Campaign Management and Strategic Development:

• Supported annual advertising campaigns aligned with Brand Marketing Officer objectives and contributed to development of global media campaigns, particularly focusing on digital strategies such as digital direct, programmatic, and social media.
• Conducted thorough pre- and post-campaign research, analyzing effectiveness and presenting actionable insights to senior management.
• Collaborated with digital and web development agencies to optimize campaign landing pages, enhancing user experience and content relevance.

Performance Analysis and Optimization:

• Managed overall campaign performance measurement, conducting in-depth media analysis and providing data-driven optimization recommendations.
• Extracted insights from campaign outcomes and website traffic analysis, utilizing findings to shape future strategies for improved performance.

Stakeholder Management and Data Analytics:

• Established and maintained relationships with internal and external stakeholders, ensuring seamless collaboration with creative and media agencies.
• Proficiently managed and analyzed extensive datasets, presenting comprehensive marketing reports using tools like Tableau for informed decision-making.

CRM Oversight and Vendor Coordination:

• Oversaw the Microsoft D365 CRM system, generating reports and conducting team training to bolster sales support activities.
• Coordinated with external vendors to procure marketing materials, consistently meeting and exceeding promotional goals while maintaining brand standards.

Digital Content Creation and Website Enhancement:

• Created compelling digital content across social media platforms, notably increasing engagement and followers on platforms like LinkedIn.
• Implemented SEO strategies to drive website traffic and improve search engine rankings, resulting in heightened service inquiries and overall performance improvement.

Market Research and Campaign Optimization:

• Conducted thorough market research and competitive analysis, identifying trends and opportunities.
• Executed A/B tests to optimize marketing campaigns and recommended necessary adjustments for enhanced performance.

Proposal Development and Promotional Design:

• Supported the development of commercial and government project proposals, collaborating with cross-functional teams for efficient submissions.
• Designed impactful promotional materials using Canva, Adobe, and other tools for conferences and exhibitions, ensuring effective branding and representation.

International Marketing Events Coordination:

• Actively participated in international marketing events and exhibitions across various countries, expanding market reach and promoting services globally.

• Market Research and Lead Generation: Generated new business opportunities through market research, lead acquisition, and networking
• Client Relationship Enhancement: Strengthened client relationships and implemented adaptable sales strategies to achieve revenue targets
• Sales Strategy Development: Developed and delivered compelling proposals, presentations, and pitches, effectively articulating the company's value proposition to potential clients
• Client Needs Assessment: Assessed client needs through active listening, probing questions, and in-depth consultations, tailoring solutions to their unique requirements
• Competitor Analysis: Analyzed competitors to identify strengths and weaknesses, enabling compelling value propositions and differentiation strategies
• Revenue Forecasting: Developed accurate revenue forecasts and realistic sales targets, aligning with business objectives
• Cross-Functional Collaboration: Collaborated with cross-functional teams to align business development activities with product/service offerings
• Negotiation and Closing: Led negotiations, successfully closing deals with favorable terms and building long-term client relationships
• Market Expansion: Identified expansion opportunities in new regions, contributing to company growth
• Client Education: Informed potential clients about customized product and service solutions for their specific needs.