SHUBHAM KAUSHAL
Summary
A seasoned Senior Paid Media Executive with extensive expertise in managing Google Ads and social media advertising campaigns. Proven ability to develop and execute strategic initiatives that drive brand awareness, engagement, and conversions. Skilled in optimizing campaign performance through meticulous data analysis and continuous testing. Adept at budget management to maximize ROI and ensure cost-efficiency. Strong understanding of digital marketing trends and platforms, with a focus on delivering measurable results.
Overview
4
4
years of professional experience
Work History
Senior Paid Media Executive
ARM Worldwide
04.2023 - Current
- Develop comprehensive paid media strategies aligned with business objectives.
- Identify target audiences and define targeting parameters.
- Select appropriate channels (Google Ads, Facebook Ads, etc.) based on strategy.
- Plan and execute paid media campaigns across various platforms.
- Monitor campaign performance and adjust strategies as needed.
- Optimize campaigns for key metrics such as CTR, CPC, ROAS, etc.
- Manage budgets effectively to maximize ROI.
- Allocate budgets across campaigns and channels based on performance.
- Data Analysis and Reporting:
- Analyze campaign data to derive actionable insights.
Prepare regular reports on campaign performance and KPIs. - Present findings and recommendations to stakeholders.
- Collaborate with creative teams to develop compelling ad creatives.
- Conduct A/B testing and optimization of ad copies and visuals.
- Stay updated with industry trends and best practices.
Conduct competitive analysis and market research.
Executive-Paid Media
ARM Worldwide
01.2021 - 04.2022
- Handled High Net worth Accounts of more than 30M (Bajaj Finserv)
- Optimised Paid Media Ad Campaigns and accurately managed budget and spend
- Created Monthly Media Plans by setting paid media goals and important KPIs
- Prepared Custom Reports on Google Analytics by following proper marketing funnel
- Worked On various Ad platforms like Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads
- Reduced Overall CPC by 30% by implementing proper strategies and optimisation
- Managed A-Team of 4 including 2 interns and 2 Junior Executives
- Created Audiences on Google and Facebook for Remarketing Campaigns
- Managed Search, display, discovery, shopping and video Campaigns on Google
- Created Paid Media campaigns leading to over 4,00,000 app downloads in one month
- Collaborated With account managers to devise Paid Media campaigns within the scope of each clients' brief and budget
- Participated In the research, development and presentation of new business proposals.
PPC Executive
DIGITALLY WOW MEDIA SOLUTIONS
- Research- Increased overall business revenue by changing landing page
- Create- Site link extensions, snippet extension, lead form extension, call-out extension, location extension, call extension for Google Ads
- Create- Visual Ads, Expanded Text Ads (ETAs) for clients with unique and targeted keywords
- Optimise- Google Ads Campaigns in order to maximise account ROI
- Optimise- Follow data driven approach to test hypothesis, and identify new market avenues for optimizing Ad response
- Optimise- Developing Retargeting and Remarketing strategies
- Optimise - Reduced Ad spent, Acquired large consumer base, Reached new potential customers and Increased ROAS
- Managed- created conversion events to insure proper tracking of conversion, lead and sales
- Managed- Accountable for publishing and controlling the sensitive KPIs: CTR, CPC, Clicks, Impressions
- Increased- Website traffic 1000% year-over-year with ads and integrated marketing campaign.
Education
BCA - undefined
Himachal Pradesh University
Skills
- Google Tag Manager
- Google Analytics
- Performance Marketing
- Google merchant center
- Paid Acquistion (FB,Google,Bing,LinkedIn)
- Google Ads Editor
- Ads A/B Testing
- Research and Strategy
- Data Analysis
- Microsoft Excel
Accomplishments
- Awarded Best Performer of the month.
- Overachieving the target given by the the client.
- Awarded Digital Marketeer of the month.
Interests
- Listening Music
- Watching Anime
- Playing Basketball
Timeline
Senior Paid Media Executive
ARM Worldwide
04.2023 - Current
Executive-Paid Media
ARM Worldwide
01.2021 - 04.2022
PPC Executive
DIGITALLY WOW MEDIA SOLUTIONS
BCA - undefined
Himachal Pradesh University
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