Shubham Khandekar

• Led multiple end-to-end primary and secondary research projects across diverse categories including product innovation, packaging, and communication testing, with a focus on driving market entry/expansion and brand strategy across international markets.
• Designed and executed robust research frameworks, including custom questionnaires and discussion guides, to extract meaningful consumer insights and behavioral drivers that align with the research objectives.
• Demonstrated expertise in interpreting, evaluating, and interrelating primary research data to provide strategic recommendations for decision-making.
• Delivered clear, insight-driven presentations and topline summaries, helping internal and client teams translate findings into actionable commercial and marketing strategies.
• Contributed to early-stage product launches, communication testing, and pack evaluations, offering actionable insights.
• Collaborated effectively with team members, field teams, and stakeholders to achieve target results, ensuring seamless communication and collaboration throughout the research process.

Highlights

• Effectively managed a broad scope of primary and secondary research project to identify opportunity space of 12.6 Billion USD in new market.
• Led a early-stage innovation screening study to prioritize 30+ future-facing product ideas -developed through cross-functional co-creation with R&D, agency, and category experts.
• Conducted a large-scale project using an AI-powered qualitative platform with over 100 consumers, enabling hybrid qualitative-quant insight generation at scale, capturing emotional depth, thematic patterns, and consumer language to deliver sharper strategic implications.
• Secured funding for research initiatives by crafting persuasive grant proposals and fostering relationships with key stakeholders.

• Conducted in-depth primary market research to identify target audiences and generate leads across various regions.
• Utilized primary and secondary research methods to analyze vehicle sales data and provide insights for strategic marketing campaigns.
• Stayed up-to-date with industry trends and market changes to create effective marketing solutions and enhance overall business operations.
• Successfully increased brand awareness through the management of internal and external marketing campaigns and programs.
• Led a team of marketing professionals to exceed target CNG fuel sales through effective supervision of marketing activities.
• Analyzed and reported on the testing status of CNG vehicles, providing critical insights to management that resulted in a significant reduction of 55% in the number of expired vehicles coming for refueling.
• Executed promotional marketing campaigns with key automotive manufacturers, including Maruti Suzuki, Hyundai, and Tata Motors, that resulted in a significant increase of 35% in sales of CNG vehicles.