Shubham Kharoo
New Delhi
Summary
Hardworking Research Executive adept at targeting research for maximum effectiveness and relevant results. Knowledgeable about needs and practices, and focused on driving improvements.
Overview
8
8
years of professional experience
Work History
RESEARCH EXECUTIVE
IPSOS
Gurugram,Haryana
05.2024 - Current
- Contributing to client strategy by qualitative module and digital data, preparing reports, and identifying actionable business insights; while also l enabling team members to move up the curve, and deliver high-quality research
- Designed and executed brand health tracking programs and strategic evaluation studies (concept, ad, pack, and product testing) to inform key marketing decisions for top-tier Indian brands
- Partnered with cross-functional teams to translate research findings into clear brand and innovation strategies, enhancing market positioning and consumer engagement
- Managed full lifecycle of insights projects—from proposal writing, briefing, coordination, questionnaire design and analysis to stakeholder presentation
- Successfully managed automobile projects and conducted in-depth research on smartphones, delivering actionable insights and contributing to strategic decision-making in both sectors.
SENIOR ASSOCIATE
IPSOS
Gurugram,Haryana
02.2022 - 04.2024
- Managed end-to-end research project logistics, ensuring smooth execution from initiation to delivery by coordinating timelines, sampling, vendor communication, and stakeholder alignment.
- Designed customized research questionnaires (RQs) tailored to specific study objectives and methodologies.
- Edited and compiled consumer video responses to generate engaging, insight-rich reels for internal storytelling and presentations.
- Liaised with internal teams across functions to gather inputs, align expectations, and ensure timely delivery of research outputs.
- Created topline reports with clear, actionable insights to support decision-making and internal discussions.
- Conducted social listening and sentiment analysis for a leading liquor brand using the Linkfluence Radarly platform, identifying key consumer conversations, brand perception trends, and actionable insights.
- Delivered regular analytical reports to the client, highlighting emerging themes, sentiment shifts, and competitive intelligence to support strategic brand decisions.
CONSULTANT
IPSOS
09.2021 - 01.2022
- Recruited for and independently managed two full-cycle research projects, overseeing all stages from scoping, questionnaire design, to analysis, and final reporting.
- Handled client communication, aligning on objectives, managing expectations, and presenting key insights.
- Gathered and synthesized respondent verbatims to uncover rich consumer insights and support compelling storytelling.
- Delivered final reports with strategic recommendations tailored to client needs and business goals.
SALES AND MARKETING INTERN
HINDUSTAN TIMES LEARNING CENTRES LTD
Delhi
06.2017 - 07.2018
- Managed overall sales operations for the centre in collaboration with the Sales Head, focusing on lead conversion and course enrollment strategies.
- Executed localized BTL marketing initiatives around the centre to drive footfall and brand awareness, aligning efforts with sales goals.
- Led a niche marketing project focused on foreign expats (Korean and Japanese), using observational research techniques to assess skill levels and inform outreach strategies.
- Successfully coordinated and executed a large-scale event for Hindustan Times — Children's Award Function — across Delhi NCR, overseeing end-to-end logistics, stakeholder coordination, and on-ground management.
MARKETING INTERN
HINDUSTAN TIMES LEARNING CENTRES LTD
Gurugram,Haryana
06.2017 - 07.2017
- Collaborated with the marketing team to plan and execute Below-The-Line (BTL) campaigns across Delhi NCR, successfully managing and training a team of 9 promoters.
- Oversaw on-ground execution across multiple centers, ensuring campaign consistency, team alignment, and achievement of outreach targets.
- Drove engagement and visibility for the brand through effective coordination, promoter performance management, and real-time problem solving.
Education
MBA - Marketing, IT
Rukmini Devi Institute of Advanced Studies
New Delhi, India08-2020
BBA - General
Institute of Information Technology And Management
Janakpuri, Delhi07-2018
Commerce Stream
Kendriya Vidyalaya
New Delhi, India05-2015
Skills
- Qualitative research
- Critical thinking
- Collaboration
- Adaptability
- Creativity
- Social listening
- Data analysis and visualization
- Storytelling and consumer insights
- Project management
- Sentiment analysis
- Professionalism
Personal Information
Date of Birth: 11/16/95
Languages
- English
- Hindi
Timeline
RESEARCH EXECUTIVE
IPSOS
05.2024 - Current
SENIOR ASSOCIATE
IPSOS
02.2022 - 04.2024
CONSULTANT
IPSOS
09.2021 - 01.2022
SALES AND MARKETING INTERN
HINDUSTAN TIMES LEARNING CENTRES LTD
06.2017 - 07.2018
MARKETING INTERN
HINDUSTAN TIMES LEARNING CENTRES LTD
06.2017 - 07.2017
MBA - Marketing, IT
Rukmini Devi Institute of Advanced Studies
BBA - General
Institute of Information Technology And Management
Commerce Stream
Kendriya Vidyalaya
Similar Profiles
Hendrik Van BlerkHendrik Van Blerk
Service Line Lead, Market Strategy & Understanding at IpsosService Line Lead, Market Strategy & Understanding at Ipsos
Jayesh BrahmaneJayesh Brahmane
Account Manager at IPSOSAccount Manager at IPSOS
Tsvetozar TonovTsvetozar Tonov
Account Leader at IPSOSAccount Leader at IPSOS