SHUBHAM KUMAR

• Led a high-performing team of copywriters to translate complex client requirements into precise, actionable creative briefs.
• Orchestrated end-to-end production for brand-specific promotional and walkthrough videos, managing external production houses from initial storyboarding through final post-production delivery.
• Acted as the central strategy link between SEO, Tech, and Paid Media teams to ensure 360-degree alignment of marketing briefs with technical and performance goals.
• Streamlined the 'brief-to-execution' pipeline by establishing clear communication protocols between creative teams and technical stakeholders, ensuring on-time delivery of high-stakes marketing assets.
• Supported paid marketing efforts by ensuring all ad content was visually consistent and optimized for performance.

Brands Managed: Mamy Poko Pants, SOFY App, Catch Foods, Mankind Pharma, Manforce Condoms, Safekind, Unwanted21, DS Group, Corporate, Hindware Tiles, Queo, Lifree, Honor Mobiles, Insurance Dekho, Relaxo Footwear, Bahamas and Volvo Eicher Commercial Vehicle.

• Led the end-to-end development and execution of integrated and channel marketing strategies, driving measurable growth and engagement across digital and mainline channels for 12+ brands, with direct alignment to business objectives and competitive landscape analysis.
• Created comprehensive quarterly operating plans (QOP), annual operating plans (AOP), case studies and brand roadmaps aligned with business strategy and category goals.
• Spearheaded marketing strategies for DS Group (Catch Foods), Mamy Poko Pants, Honor Mobile, and Mankind Pharma, focusing on go-to-market plans, trade marketing activities and digital content that drive awareness, trials and repeat usage by expanding retail penetration and distributor engagement.
• Planned regional and national BTL activations, chef/recipe content, and digital films to increase trials for spices and FMCG products.
• Managed cross-functional teams (content, design, production, media) and ensured on-time delivery of TVCs, digital films and retail creatives.
• Managed digital delivery across paid media, content, SEO, ORM, influencer marketing, and website, ensuring brand consistency and ROI-focused execution.
• Handled client expectations, issue resolution, and upselling opportunities to grow accounts and agency revenue.
• For Mamy Poko Pants, we created mother-centric content and campaign assets used across digital and mainline platforms, supporting diaper penetration in Tier 2 and 3 markets.

Verticals: Dhani eStore & Pharmacy | Dhani Doctors & Labs

• Developed e-commerce brand pages and strategy for marketplaces like Amazon and Flipkart.
• Developed data-informed communication strategies and monthly digital content calendars across multiple platforms (social, e-commerce, email, web), boosting brand awareness and customer engagement in the e-commerce and healthcare sectors.
• Spearheaded digital content production for app marketing campaigns, coordinating with doctors, designers, videographers, and editors to create targeted multimedia content tailored to audience segments and marketing goals.
• Increased Dhani YouTube channel subscribers by 100% organically within 4 months through strategic content planning, optimization, and platform-specific audience targeting.
• Conceptualized and produced original content formats for health-focused shows and digital series for the Dhani Healthcare vertical, driving viewer engagement and brand affinity.
• Liaising with Creative and Social Media Partners for the development of brand and campaign-specific creative briefs, and ensuring relevant communication development and campaign delivery.
• Liaised with creative and social media partners to develop brand and campaign-specific creative briefs, ensuring relevant communication development, and on-time campaign delivery.

Brands Managed: ŠKODA Auto India, Ching’s Secret, Ovenstory Pizza, SonyLIV, Heineken, Amstel Beer, Smith & Jones, Zee TV, Zee Biskope, Zee Ganga, TNN.com, Times Now, Mirror Now, ET Now, Citi Bank, Ralson, and Ralco Tyres.

• Led 360-degree integrated campaigns from concept to tactical rollout across TV, digital, OOH, print, and social media channels, managing major launches, including Zee Biskope Channel, Ovenstory Pizza, and SKODA car models, with measurable business impact.
• Developed dealer-led communication strategies for Ralco Tyres, strengthening links between manufacturers and regional retail outlets.
• Worked closely with client sales and trade teams to translate brand campaigns into market-level GTM plans and retail activation, supporting channel penetration, and off-take.
• Managed full-cycle execution of TV commercials and digital film campaigns for top-tier brands, overseeing creative briefs, production vendor selection, budget adherence, and brand guideline compliance across all deliverables.

• Created a comprehensive journalist database across multiple sectors to support PR campaigns.
• Coordinated a full-scale launch event for the Hyundai Elantra 6, managing communications with journalists and automobile experts for media coverage.
• Supported PR event coordination for Colors TV and UC Browser's strategic partnership announcement.

• Mapped and analyzed consumer insights for Star Plus and Life OK (Star Bharat) shows on a weekly basis using TRP data.
• Conducted research on TV-watching behavior in Hindi heartland states, providing strategic insights for content planning.
• Analyzed the protagonist's performance and captured audience reactions for different shows on Life OK (Star Bharat).
• Conducted research on the Hindi heartland market to analyze audience behavior, content preferences, key events, festivals, and TV-watching habits.
• Contributed to marketing strategy for new show launches by identifying optimal time slots aligned with target demographics, resulting in the creation of Early Prime Time slots targeting women viewers.
• Played an integral role in the rebranding of Life OK to Star Bharat, actively contributing to the planning and execution of the complete content lifecycle, aligned with the channel’s new positioning strategy.

• Managed warehouse operations for solar panels, inverters, mounting structures, and other solar materials in Delhi.
• Handled receiving of materials from suppliers and ensured safe unloading and proper storage.
• Took care of storage of fragile solar panels to avoid damage and breakage.
• Checked stock regularly and ensured proper arrangement for easy tracking and movement to project sites as per installation schedule.
• Handled transporter negotiations, route planning, and freight cost optimization to reduce logistics expenses while maintaining service levels.