Shubham Ojha

- Conduct targeted market research and data mining to identify high-value accounts and decision-makers relevant to BFSI sector solutions.

- Leverage ZoomInfo, Apollo, Lusha, and Salesforce to build qualified lead lists and validate contact information with over 95% accuracy.

- Develop comprehensive account profiling using multiple data sources to support Account-Based Marketing (ABM) strategies.

- Analyze market trends and competitor positioning to inform the go-to-market strategy for Adobe Experience Manager (AEM) solutions.

- Maintain and optimize lead databases in HubSpot, ensuring data quality, and segmentation for targeted outreach campaigns.

- Collaborate with sales and business development teams to refine ICP targeting, and increase conversion rates.

- Performed data-driven account research using Apollo, Lusha, and Salesforce to identify Fortune 500 companies and mid-market prospects.

- Built segmented lead lists based on industry, company size, and buying signals, supporting six or more parallel sales initiatives.

- Analyzed competitor databases and market positioning to identify differentiation opportunities.

- Created customized prospect spreadsheets with advanced Excel formulas (VLOOKUP, INDEX/MATCH) for sales team prioritization.

- Maintained 90%+ data hygiene standards across CRM systems through regular audits and database cleaning.

- Identified and prospected over 200 high-quality leads using data research platforms (ZoomInfo, Lusha), resulting in more than 35 qualified meetings.

- Managed the full sales cycle from lead generation through qualification, achieving a 28% conversion rate from prospect to opportunity.

- Built and maintained a dynamic sales pipeline in Salesforce, tracking 150+ active prospects across multiple stages.

- Conducted market analysis for IT services offerings, identifying emerging customer pain points in the enterprise software space.

- Collaborated with the marketing team to develop targeted outreach campaigns, increasing response rates by 32%.

- Prospected and identified over 100 potential clients in IT services, SaaS, and software development sectors.

- Conducted market research using web-based tools and industry databases to understand customer pain points.

- Supported the sales team with lead qualification, scheduling 40+ discovery calls with decision-makers.

- Assisted in creating sales collateral and case studies highlighting service offerings.

- Participated in training on Salesforce implementation and CRM best practices.