Shubham Puranik
Pune
Summary
Product and Technology Executive with 15+ years of experience leading enterprise and SaaS platform strategy, specializing in data-driven product development, platform APIs, and AI automation. Proven success in defining and executing multi-product roadmaps, scaling cross-functional teams, and aligning platform architecture with business ROI. Adept at managing data infrastructure, customer engagement systems, and cross-team collaboration at scale.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Director & Chief Product Officer
Geta AI Labs Pvt Ltd
Pune
04.2022 - Current
- Articulated the vision and product strategy for scaled AI-powered communication platforms: Geta.ai, Wabo.ai, GetaMsg.com.
- Implemented new technologies to streamline processes and enhance productivity.
- Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
- Cultivated relationships with stakeholders to secure support and funding for key initiatives.
- Designed and led the roadmap for WhatsApp-based automation solutions for marketing, customer service, and eCommerce
- Defined product vision and workflows for CTWA (Click-to-WhatsApp Ads), Catalog integrations, Broadcasts, and Smart Replies in collaboration with development teams
- Drove innovation in Voice AI using OpenAI, Azure TTS, Deepgram, and Plivo for institutions like Symbiosis University
- Architected multi-tenant CRM & engagement platform with 3rd party integrations
- Built the organization from the ground up — recruiting and structuring teams across product, tech, marketing, and support
- Monitored industry trends to identify opportunities for expansion and innovation.
- Collaborated with Sales and Finance to develop pricing models, performance metrics, and investor decks.
- Monitored progress by establishing plans, budgets and measuring results.
- Negotiated agreements with external partners such as contractors or consultants.
- Oversaw daily operations and strategic execution across all teams
Product Manager
Globant India Pvt. Ltd.
Pune
10.2018 - 12.2022
- Delivered AI SaaS tools across legal, cyber threat, and internal employee automation domains
- Created base multi-tenant frameworks using abp.io to reduce delivery efforts
- Managed a 25-member BA team and collaborated with cross-functional stakeholders
Senior Consultant, Product Management
Easebuzz Pvt. Ltd.
Pune
10.2017 - 09.2018
- Built enrollment and fee management solutions for educational institutions
- Launched SME-focused billing and invoicing SaaS product
Cofounder & Head of Product
Inkwish
Bhopal
03.2016 - 09.2017
- Built India’s first customized product marketplace and D2C brand INKIT Lifestyle
- Grew to 150+ daily orders and presented to early-stage investors
Senior Business Analyst
Webonise Lab
Pune
05.2014 - 02.2016
- Led major SaaS projects for Netmagic, Fabrily, Everywoman, USA Football
Business Analyst
HSBC Software Development
Pune
09.2012 - 05.2014
- Delivered HR transformation modules for India, Malaysia, and Egypt
- Built dashboards, travel tools, and productivity management platforms
Assistant Product Manager
Landmark Group
Dubai
05.2011 - 08.2012
- Launched Landmarkshops.com and ShukranRewards with Adobe Analytics integration
Project Associate
CRISP India
Bhopal
01.2009 - 06.2009
- Developed online bus reservation system for MP Tourism
PHP Lead
Ztrenz Web Solutions
Bhopal
06.2007 - 12.2008
- Built web solutions for Nokia USA, Royal Caribbean, and UK campaigns
Education
Ph.D. - Artificial Intelligence
Symbiosis International University
Pune03-2025
MBA - IT Business Management
Symbiosis International University
Pune01.2011
Skills
- Product Leadership
- Enterprise SaaS Platforms
- Platform APIs
- Strategic planning
- Team leadership
- Cross-functional collaboration
- Market analysis
- People management
- Talent acquisition
- Partnerships and alliances
- Product management
- Stakeholder engagement
- Generative AI
- Strategic roadmapping
- Business ROI Analysis
- Agile/Scrum
- Customer-Centric Design
Professional Highlights
- Architected the vision and product strategy behind Geta.ai, Wabo.ai, and GetaMsg.com, delivering cutting-edge AI-powered SaaS platforms for customer engagement
- Led the design and implementation roadmap for multilingual Voice AI Assistants using OpenAI, Azure, and Plivo, deployed at leading universities
- Strategized and guided the execution of enterprise-grade WhatsApp Automation (CTWA, Catalogs, Broadcasts, Chatbots), resulting in a 5x boost in client engagement
- Scaled Geta AI Labs from a 3-member startup team to a 35+ member cross-functional organization, building out core tech, product, marketing, sales, and support teams
- Played a pivotal role in recruitment, team structuring, and operational leadership
- Collaborated closely with Marketing, Sales, and Finance to ensure alignment across go-to-market, delivery, and customer success initiatives
- Spearheaded eCommerce and loyalty platform development for Landmark Group (Dubai) with Adobe Analytics and Oracle Siebel CRM integrations
- Delivered global HR platforms across 5+ countries for HSBC, streamlining processes across Workforce, Travel, and Exit Management
- Co-founded and scaled a fashion-tech D2C brand to 150+ orders/day, pitching to early-stage investors
- Developed multi-tenant frameworks at Globant, enabling scalable SaaS delivery across LegalTech and Cyber Intelligence
Certification
Certified Scrum Product Owner (CSPO)
Hobbies and Interests
- Tech Writing
- Gaming
- Gadgets
- Community Building
- Product Coaching
Timeline
Director & Chief Product Officer
Geta AI Labs Pvt Ltd
04.2022 - Current
Product Manager
Globant India Pvt. Ltd.
10.2018 - 12.2022
Senior Consultant, Product Management
Easebuzz Pvt. Ltd.
10.2017 - 09.2018
Cofounder & Head of Product
Inkwish
03.2016 - 09.2017
Senior Business Analyst
Webonise Lab
05.2014 - 02.2016
Business Analyst
HSBC Software Development
09.2012 - 05.2014
Assistant Product Manager
Landmark Group
05.2011 - 08.2012
Project Associate
CRISP India
01.2009 - 06.2009
PHP Lead
Ztrenz Web Solutions
06.2007 - 12.2008
Ph.D. - Artificial Intelligence
Symbiosis International University
MBA - IT Business Management
Symbiosis International University
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