Machine Learning Intern
FeyNN Labs
04.2024 - 05.2024
- Conducted market segmentation analysis on India's EV market with a dataset of 1000 samples to identify the best vehicle category for a start-up. Analyzed consumer demographics, preferences, and behaviors to pinpoint high-growth segments. This approach guides strategic product focus, ensuring a competitive entry into India's EV market.
- Conducted a comprehensive market segmentation analysis for a leading toy company, identifying key customer segments based on demographic and behavioral data. Utilized data analytics tools to assess market trends, customer preferences, and competitive positioning, leading to targeted marketing strategies and product recommendations. Developed actionable insights that contributed to a 19% increase in customer engagement and a 14% growth in market share within the identified segments.
- Created a business model for a mental health startup app targeting individuals seeking support. Utilized market segmentation to identify consumer preferences and demographics, defining revenue streams through subscriptions, in-app purchases, partnerships, and advertising. Developed a financial model ensuring profitability, emphasizing accessibility, affordability, personalized therapy, and progress tracking as key value propositions.
