SHUBHAM SHARMA
Delhi
Summary
Results-driven Performance Marketing Expert with a proven track record at Top Rank Digital, managing over $1M in Google Ads campaigns. Skilled in optimizing ad performance and enhancing conversion rates by 12%. Adept at leveraging Google Analytics and strategic communication to deliver impactful insights and drive client success.
Overview
4
4
years of professional experience
Work History
Performance Marketing Expert
Top Rank Digital
03.2022 - Current
- Management of 30+ international client Google Ads campaigns: Proven expertise in strategizing, executing, and optimizing Google Ads campaigns for a diverse portfolio of 30 or more international clients.
- Responsibly managing a substantial monthly budget of 1,000,000 across multiple Google Ads campaigns to achieve optimal results within allocated resources.
- Tailoring advertising strategies to meet the unique goals, target audiences, and market dynamics of each client's business.
- Monitoring campaign performance, adjusting bids, and reallocating budgets as necessary to maximize return on investment (ROI), and meet client objectives.
- Conducting ongoing performance analysis, A/B testing, and optimization of ad creatives, targeting parameters, and bidding strategies to improve campaign effectiveness and efficiency.
- Providing regular performance reports and strategic recommendations to clients, demonstrating the impact of Google Ads campaigns on key metrics and business outcomes.
- Designed and executed a landing page optimization strategy that lifted conversion rates by 12%.
Digital Marketing Intern
NK Tech Pvt. Ltd.
08.2021 - 12.2021
- Work on Google Ads and Facebook ads (ad spend, $25k) to drive leads for the company.
- Manage the client website and create audit reports on a monthly and weekly basis.
- Perform on-page and off-page SEO activities for 28 company portals and 15+ client websites.
Education
Graduation in Bcom -
Mahatma Jyotiba Phule Rohilkhand University
01.2021
12th -
National Institute of Open School (NIOS)
01.2018
10th -
PADMAWATI ACADEMY SCHOOL
01.2016
Skills
- Google Ads
- Meta Ads Manager (Facebook, Instagram)
- Google Merchant Center
- LinkedIn ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Looker Studio (formerly Data Studio)
- Ubersuggest, SEMrush
- Google Keyword Planner
- Google Search Console
- Yoast and Rank Math SEO
- ChatGPT, Copyai
- Canva
- Facebook Pixel
- Google Trends
- What's app automation Tools (no app and Interakt)
Timeline
Performance Marketing Expert
Top Rank Digital
03.2022 - Current
Digital Marketing Intern
NK Tech Pvt. Ltd.
08.2021 - 12.2021
Graduation in Bcom -
Mahatma Jyotiba Phule Rohilkhand University
12th -
National Institute of Open School (NIOS)
10th -
PADMAWATI ACADEMY SCHOOL
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