Summary
Overview
Work History
Education
Skills
Timeline
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SHUBHAM SHARMA

Delhi

Summary

Results-driven Performance Marketing Expert with a proven track record at Top Rank Digital, managing over $1M in Google Ads campaigns. Skilled in optimizing ad performance and enhancing conversion rates by 12%. Adept at leveraging Google Analytics and strategic communication to deliver impactful insights and drive client success.

Overview

4
4
years of professional experience

Work History

Performance Marketing Expert

Top Rank Digital
03.2022 - Current
  • Management of 30+ international client Google Ads campaigns: Proven expertise in strategizing, executing, and optimizing Google Ads campaigns for a diverse portfolio of 30 or more international clients.
  • Responsibly managing a substantial monthly budget of 1,000,000 across multiple Google Ads campaigns to achieve optimal results within allocated resources.
  • Tailoring advertising strategies to meet the unique goals, target audiences, and market dynamics of each client's business.
  • Monitoring campaign performance, adjusting bids, and reallocating budgets as necessary to maximize return on investment (ROI), and meet client objectives.
  • Conducting ongoing performance analysis, A/B testing, and optimization of ad creatives, targeting parameters, and bidding strategies to improve campaign effectiveness and efficiency.
  • Providing regular performance reports and strategic recommendations to clients, demonstrating the impact of Google Ads campaigns on key metrics and business outcomes.
  • Designed and executed a landing page optimization strategy that lifted conversion rates by 12%.

Digital Marketing Intern

NK Tech Pvt. Ltd.
08.2021 - 12.2021
  • Work on Google Ads and Facebook ads (ad spend, $25k) to drive leads for the company.
  • Manage the client website and create audit reports on a monthly and weekly basis.
  • Perform on-page and off-page SEO activities for 28 company portals and 15+ client websites.

Education

Graduation in Bcom -

Mahatma Jyotiba Phule Rohilkhand University
01.2021

12th -

National Institute of Open School (NIOS)
01.2018

10th -

PADMAWATI ACADEMY SCHOOL
01.2016

Skills

  • Google Ads
  • Meta Ads Manager (Facebook, Instagram)
  • Google Merchant Center
  • LinkedIn ads
  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Looker Studio (formerly Data Studio)
  • Ubersuggest, SEMrush
  • Google Keyword Planner
  • Google Search Console
  • Yoast and Rank Math SEO
  • ChatGPT, Copyai
  • Canva
  • Facebook Pixel
  • Google Trends
  • What's app automation Tools (no app and Interakt)

Timeline

Performance Marketing Expert

Top Rank Digital
03.2022 - Current

Digital Marketing Intern

NK Tech Pvt. Ltd.
08.2021 - 12.2021

Graduation in Bcom -

Mahatma Jyotiba Phule Rohilkhand University

12th -

National Institute of Open School (NIOS)

10th -

PADMAWATI ACADEMY SCHOOL
SHUBHAM SHARMA