
Dynamic E-Commerce Analyst with a proven track record at Bamby, leveraging SQL and data visualization tools to enhance campaign performance and drive strategic decisions. Adept at data-driven decision making, I successfully optimized key performance indicators, resulting in significant traffic growth and improved visibility. Passionate about delivering impactful insights and fostering collaboration.
• Bank Customer Market Segmentation (Self Project):
◦ Visualized data through box plots, distribution plots, heatmap etc. to identify outliers, skewness and correlation in data.
◦ Performed Hierarchical Clustering & selected optimal clusters to identify various spending groups of customers.
◦ Applied Elbow Method to identify optimal clusters in K Means clustering and authenticated using Silhoutte Score.
• Identification of Protein subset for Down’s Syndrome Treatment :
◦ Performed EDA on Mice Protein Expression dataset and eliminated correlated variables and imputed missing variables
◦ Applied Logistic Regression, Random Forest, SVC classifiers and compared performance using different score measures.
◦ Checked feature importance and applied recursive feature elimination to observe performance with reduced features.
• Automatic speech Emotion Recognition:
◦ Studied Exploratory Data Analysis on Berlin Database & Spanish Emotional Database containing 5 different Emotions
◦ Reviewed Multivariate Linear Regression, SVM & Recurrent Neural Network to obtain the most logical conclusions
◦ Quantified experimental results based on various metrics- Accuracy, F1 score, Confusion Matrix for validation.