Summary
Overview
Work History
Education
Skills
Timeline
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Shubham Singh

Noida

Summary

Results-focused retention marketer with a proven background in end-to-end campaign development, customer journey design, and driving growth. Experienced in digital marketing, SEO, and campaign management. Seeking a challenging role to apply my skills and contribute to the success of a dynamic organization. Dedicated to enhancing collaboration among associates for collective success.

Overview

6
6
years of professional experience

Work History

Associate CRM

Boutiqaat
Mumbai
11.2023 - 04.2025
  • End-to-end ownership of all activities involved in planning and executing impactful campaigns, like push notifications, web push, web popup notifications, email marketing, in-app notifications, WhatsApp notifications, and customer journeys.
  • Identifying the target segments, getting the content and design template/assets, preparing for all relevant touch points, setting up the campaigns using CleverTap, and conducting the post-campaign analysis.
  • Involved in formulating and executing the lifecycle strategy to drive content consumption, repeat purchases, and upsell.
  • Responsible for approving the campaign plans for stickiness, retention, RPC, and ATC campaigns.
  • Coordinate with the tech team to implement the relevant custom events and attributes for the app and web.
  • Draw insights from data using Power BI.
  • Responsible for creating the app, web-based landing pages, and deep links on branch.io.

Retention Marketing Executive

Rehlat
Hyderabad
11.2021 - 10.2023
  • Developed and executed marketing strategies and end-to-end campaigns, including Push Notification, Web Push Notification, Onsite Notification, Inapp Notification and Email Marketing.
  • Using tools like, Trello, Singular, Webengage, Google Analytics, Qlik Sense
  • Built customer journeys to increase retention rates and customer lifetime value
  • Analyzed campaign performance and provided insights to optimize future campaigns
  • Collaborated with cross-functional teams to deliver successful campaigns.

Online Marketing Executive

PageTraffic
04.2021 - 10.2021
  • Managed off-page and on-page SEO, Excel, Internet Surfing to improve website traffic and search engine rankings
  • Executed online marketing campaigns and collaborated with the team to create effective strategies
  • Conducted regular audits to identify and fix technical SEO issues.

Search Engine Optimization Intern

Quince Market Insights
Pune
05.2019 - 07.2019
  • Assisted in the development and execution of SEO strategies to improve search engine rankings and website traffic
  • Conducted keyword research and competitor analysis to identify opportunities for improvement
  • Analyzed campaign performance and provided recommendations for optimization.

Education

Master of Business Administration - MBA - Digital Marketing and E-commerce

Ajeenkya D Y Patil University
06.2020

Bachelor of Technology - BTech - Electrical and Electronics Engineering

Amity University
06.2017

Skills

  • Retention marketing
  • Growth marketing
  • End-to-end campaign management
  • Digital marketing
  • SEO
  • Microsoft Excel
  • Internet surfing
  • HTML
  • Direct marketing campaigns
  • Market segmentation
  • Time management
  • Product promotion
  • Campaign performance tracking
  • A/B testing
  • Problem solving
  • Brand marketing
  • Brand-building strategies

Timeline

Associate CRM

Boutiqaat
11.2023 - 04.2025

Retention Marketing Executive

Rehlat
11.2021 - 10.2023

Online Marketing Executive

PageTraffic
04.2021 - 10.2021

Search Engine Optimization Intern

Quince Market Insights
05.2019 - 07.2019

Master of Business Administration - MBA - Digital Marketing and E-commerce

Ajeenkya D Y Patil University

Bachelor of Technology - BTech - Electrical and Electronics Engineering

Amity University

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Shubham Singh