SHUBHAM SRIVASTAVA
Nagpur,Maharashtra
Summary
Marketing manager with proven leadership in TRADE MARKETING, SALES & DISTRIBUTION.
Collaborative Modern Trade & Ecommerce Business Manager with demonstrated success in relationship building, negotiating and developing new business within targeted and assigned accounts. Strong analytic, quantitative and technical aptitude with great attention to detail. Self-motivated, driven and adaptable with proven track record of exceeding goals.
Fair understanding in increasing Sales revenues, calculating and maintaining ROI of business, developing productive & profitable business relationships, coordinating with decision-makers, building an excellent client base, route planning and market development.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Manager
Dinshaw's Dairy Food Pvt Ltd, MT
10.2021 - Current
- Handle Modern Retail & Ecom Business of Dinshaw's for all across geography which includes a total of 120+ outlets in Modern Retail and 6 accounts for Ecom
- Channel Sales: KPI Includes Business value, Focus brands, Distribution and Share growth by stores; Right Store and Right quantity balance has to be made; Give best CFR
- Account Management: Manage different chains of stores; build business relationship with Store Managers to Department heads and DC managers; make bridge between Dinshaw's and account policies to get the business done;
- Sales Fundamentals: Maintain Share of Shelf & Displays; Focus on availability & visibility of Dinshaw's Products; Merchandising and Asset Executions; Linking and mapping SKUs in Store
- Team Management: Handling & training a team of 40+ sales executive, Merchandisers & audit and accounts executives;
Modern Retail Leader
Pride Distributors Pvt Ltd Modern
11.2018 - 09.2021
- Handled Modern Retail & Ecom Business of P&G for Nagpur & Indore Site which includes a total of 72 Stores in Nagpur and Indore region for MR and 5 accounts for Ecom
- Handled channel sales while maintaining all the sales fundamentals as per the company guidelines
- Dealt with the MT & Ecom teams to negotiate the terms of business and finalize supply ground rules.
- Identified team weak points and implemented corrective actions to resolve concerns.
- Oversaw day-to-day activities of 43 team members, fostering inspiring atmosphere to optimize employee experiences.
Territory Sales Manager
Essar Oil Ltd
08.2016 - 11.2018
- NEW LOAs: Evaluating proposed sites for new retail outlet setup. Examine the documents of the applicant to meet and evaluate the applicant
- NOC: Getting approvals from the government authorities for construction of RO;
- COMMISIONING: Proposing the number of sites under construction for energizing by supervising & coordinating a team of engineers;
- OTP: Complete the construction and setup of the RO with Zero deviation and 100% standardization so that the RO can be open to public(OTP)
- Branding: Co-ordinate with the brands team for customizing and deciding on the type of branding;
Deputy Manager - Marketing
J.K. CEMENT LTD
04.2014 - 07.2016
- Handled planning and execution of BTL branding activities, studied and gave feedback on ATL campaigns, designed annual branding calendar, conducted and analyzed market research for company's concern areas, developed strong market intelligence for the company
- Work area was serviced regions of Maharashtra & Goa
- Planned the branding initiatives for the territory
- Reported with market intelligence data.
Sr. Area Executive
ITC LTD
07.2010 - 04.2014
- Skilled in handling channel sales projects, merchandising, handling sales team & distributor level operations
- An effective communicator with exceptional interpersonal skills and ability
- Handled a team of 2 Sales Trainee (on rolls), 6 Supervisors (on rolls), 32 Distributor's Salesmen.
Marketing Executive
MONEY BEE INSTITUTE (P). LTD
03.2009 - 03.2010
- Worked for Business Development & Marketing Handled Promotions & Sales for the company, Event Management, Media Planning and Database Management
Education
Ph.D - Sales &Distribution
RTM Nagpur University
Nagpur2021
MBA - Marketing &HRM
Tirpude College
Nagpur2010
Bachelor of Science - Biotechnology
SMV Department of Biotechnology
Nagpur, India04.2007
H.S.S.E - Science
SFS College
Nagpur, Maharashtra2004
S.S.C. General -
V.T.C. School, Maharashtra Board
Nagpur2002
Skills
- Modern Trade & Ecommerce
- Team Leadership
- Time Management
- Verbal and written communication
- Complex Problem-Solving
- Channel Sales
- Trade Marketing
- Branding
- Merchandising
- Market Research
- Strategic Planning
- Data Analysis
Certification
- MSME certification of ‘Entrepreneur Development Program'
- Certified Internal Auditor for ISO 9001.
- MS Office
- Attended Training on SAP Client 500 & Sify Forum in Sep'10.
Languages
English
Advanced (C1)
Hindi
Advanced (C1)
Marathi
Intermediate (B1)
Timeline
Manager
Dinshaw's Dairy Food Pvt Ltd, MT
10.2021 - Current
Modern Retail Leader
Pride Distributors Pvt Ltd Modern
11.2018 - 09.2021
Territory Sales Manager
Essar Oil Ltd
08.2016 - 11.2018
Deputy Manager - Marketing
J.K. CEMENT LTD
04.2014 - 07.2016
Sr. Area Executive
ITC LTD
07.2010 - 04.2014
Marketing Executive
MONEY BEE INSTITUTE (P). LTD
03.2009 - 03.2010
Ph.D - Sales &Distribution
RTM Nagpur University
MBA - Marketing &HRM
Tirpude College
Bachelor of Science - Biotechnology
SMV Department of Biotechnology
H.S.S.E - Science
SFS College
S.S.C. General -
V.T.C. School, Maharashtra Board
- MSME certification of ‘Entrepreneur Development Program'
- Certified Internal Auditor for ISO 9001.
- MS Office
- Attended Training on SAP Client 500 & Sify Forum in Sep'10.
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