SHUBHAM SRIVASTAVA
New Delhi
Summary
Dynamic and results-driven professional with 3+ years of extensive experience in Marketing, revenue generation, and strategic planning. Proficient in data analysis, customer retention strategies, and designing impactful giveaway and reward programs to enhance user engagement. Demonstrates strong expertise in operational management, and marketing campaign execution, leveraging cross-functional collaboration to optimize organizational outcomes. Equipped with advanced analytical and strategic skills to address complex business challenges and drive organizational growth.
Overview
4
4
years of professional experience
Work History
Senior Associate Revenue and Strategy
Baazi Games
New Delhi
02.2025 - Current
- Leading revenue generation projects and strategic frameworks to enhance profitability, ensuring sustainable growth through innovative business planning.
- Collaborating cross-functionally to refine product features, optimize user engagement, and maximize retention using actionable, data-driven insights and market analytics.
- Analyzing data trends and conducting in-depth market research to uncover strategic opportunities for business expansion and continuous improvement initiatives.
- Developing and executing impactful marketing campaigns, leveraging promotional strategies to boost customer acquisition, engagement, and revenue optimization efforts.
- Creating monthly revenue projection targets, planning for promotion leadership, and managing promo expenses to achieve company revenue goals effectively.
Revenue and Strategy
Baazi Games
07.2022 - 02.2025
- End-to-End Campaign Strategy- Designed and owned the full lifecycle of promotional campaigns from conception to analysis, including acquisition-focused offers and retention-focused programs (e.g., large-scale leaderboards for active users) to drive growth and engagement.
- Managed Product marketing campaigns by briefing creative teams, developing messaging frameworks, and deploying assets across SMS, WhatsApp, IVR, and push notifications to maximize reach and conversion.
- Managed data-driven user segmentation to power personalized messaging across channels (SMS, Push, WhatsApp), and Call. This targeted communication strategy increased ARPU by 82%, and reactivation campaign ROI by 300%.
Marketing Intern
Baazi Games
New Delhi
01.2022 - 06.2022
- Assisted in creating engaging content for social media platforms.
- Monitored social media channels for customer engagement and feedback.
- Managed end-to-end relationships with a portfolio of 40+ influencers, from initial outreach and contract negotiation to final content delivery and performance analysis
- Proactively monitored online reviews and brand mentions on platforms like Google My Business, Trustpilot, and social media. Assisted in developing responses to maintain a positive public brand image.
- Authored and scheduled 3+ daily social media posts, growing the Instagram following by over 3000 followers in 6 months
Education
MBA - Finance
DY Patil
07-2026
Investment Operation
Chartered Institute For Securities & Investment
12-2025
PGDM International Business
IGNOU
New Delhi08-2024
Bachelor of Commerce
Delhi University
Delhi06-2019
Skills
- Excel SQL Clever Tap BI tools Branch
- Data analysis and business intelligence
- Revenue optimization and generation
- Market research and user engagement
- Business development and strategic planning
- Operational efficiency and organizational skills
- Customer segmentation and relationship management
- Team leadership and collaboration
Timeline
Senior Associate Revenue and Strategy
Baazi Games
02.2025 - Current
Revenue and Strategy
Baazi Games
07.2022 - 02.2025
Marketing Intern
Baazi Games
01.2022 - 06.2022
MBA - Finance
DY Patil
Investment Operation
Chartered Institute For Securities & Investment
PGDM International Business
IGNOU
Bachelor of Commerce
Delhi University
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