SHUBHAM TYAGI
GHAZIABAD
Summary
Accomplished experience in Digital Marketing and Creative Team Leadership.
Overview
4
4
years of professional experience
Work History
Associate Manager- Digital Marketing
EbizON Digital
Noida
07.2022 - Current
- Manage a team of Google Ads Specialists and SEO Specialists.
- Quality Assurance of Deliverables by Team Developing and Implementing SEO/Marketing Strategies for Company and Client’s Websites Logging and Monitoring Project Progress
- Work on Proposals For Digital Marketing Services.
- Coordinate & lead the execution of strategic SEM plans and content creation that integrate with the organization's marketing initiatives to meet revenue & ROAS goals
- Manage an SEM budget of over $1 Lakh+ and maintained the ACOS around 5%.
- Consistently review web analytics to optimize and improve campaigns in order to reach goals
- Implement tests across paid search, PLA, CSE and Affiliate Marketing channels to identify opportunities
- Partner with the merchants, analytics team and brand marketing teams to identify trends, optimize campaigns and ensure key sales drivers have the proper coverage
- Optimize and troubleshoot the PLA, CSE and Affiliate product feeds
- Manage Affiliate marketing program, oversee content creation and maintain budget, revenue, ROAS & profitability goals
- Develop detailed reporting to share performance metrics with internal stakeholders.
Team Lead- Digital Marketing
EbizOn Digital
Noida
12.2020 - 07.2022
- Managed a team of ten Digital Marketing Specialists and work with them to achieve the KPIs.
- Created detailed reporting to show off opportunities and successes from the paid search and SEO programs
- Led monthly client meetings to discuss account progress and strategy for paid search, and SEO.
- Handled 5 Individual Accounts of Google Ads for e-commerce and ensure the timely delivery of SEO projects
- Assisted in the website development planning and site architecture
Digital Marketing Associate
EbizOn Digital
Noida
04.2019 - 12.2020
- Developed keyword research and execute set-ups for paid search accounts
- Analyzed and evaluated opportunities to refine and improve PPC programs.
- Created detailed reporting to show off opportunities and successes from the paid search programs
- Monitored accounts' budget pacing and manage bids
- Responsible for Preparing Daily, Weekly, And Monthly Reports and Presenting them to the client.
- Exceeded target goals by effectively creating quality and organic backlinks for different projects
Digital Marketing Intern
Future Wings Media Pvt. Ltd.
Delhi
11.2018 - 04.2019
- Handled SEO projects in various niches like travel, e-Commerce, Marketing, etc
- Performed Google Adwords of projects in eCommerce and Travel and ran campaigns for the same.
- Website Development ( WordPress)
Education
Marketing
Symbios Centre For Distance Learning
Noida05.2020
M.A. in Mass Communication
Guru Jambeshwar University
Hisar, Haryana12.2017
P.G. Diploma in Mass Communication
Bharatiya Vidya Bhavan
Delhi, India06.2016
B.sc Physical Science
Rajdhani College, University of Delhi
Delhi05.2015
XII
RPVV, Ludlow Castle No. 1
Delhi05.2012
Skills
- Google AdWords
- Google Analytics
- Bing Ads
- GA4
- Google Tag Manager
- SEO
- WordPress
- Link Building
Timeline
Associate Manager- Digital Marketing
EbizON Digital
07.2022 - Current
Team Lead- Digital Marketing
EbizOn Digital
12.2020 - 07.2022
Digital Marketing Associate
EbizOn Digital
04.2019 - 12.2020
Digital Marketing Intern
Future Wings Media Pvt. Ltd.
11.2018 - 04.2019
Marketing
Symbios Centre For Distance Learning
M.A. in Mass Communication
Guru Jambeshwar University
P.G. Diploma in Mass Communication
Bharatiya Vidya Bhavan
B.sc Physical Science
Rajdhani College, University of Delhi
XII
RPVV, Ludlow Castle No. 1
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