Shubham Tyagi
Senior Specialist - Software Engineering
Noida,UP
Summary
Over 14+ years of progressive experience in CMS Like Contentful, AEM, Directus, Salesforce & Drupal and Web Development. Strong background in Adobe Target, Adobe Analytics, SEO and Digital Marketing. Working in LTIMindtree as Senior Specialist – Software Engineering (P4). Lead CMS team from last 2 years and handling the team of 4 - 5 in recent projects. Experienced in HTML, CSS, JavaScript, React JS, TDD and Agile project methodology. Certified in Contentful, AWS Technical Accreditation Badge, TDD and Generative AI.
Overview
14
14
years of professional experience
6
6
Certifications
Work History
Senior Specialist - Software Engineering
LTIMindtree
08.2021 - Current
- To create a new reimagined website for Anywhere partners such as AARP
- Application would allow end user to create a lead for buy or sell the house or it can combine the two after selecting location in map and asking question in simplified lead form
- Answer for series of questions will assign an agent/ agent in applicable location and generate the lead for the brokers and anywhere partners through partner site
- Lead and execute all the Contentful Development Tasks
- Designing Contentful Architecture for Reimagined Website
- Creating Content Models in Contentful for reimagined website
- Migrating all the Contentful Data to different Environments using CLI Script
- Worked with React Team to help them in creating react components
- Integrating Contentful by creating webhooks for GIT Lab (Devops team)
- Completed all the courses recommended by the client like TDD
- Helping clients with JIRA by creating tickets and estimating the story points
- Creating documents for clients with step-by-step integration of Contentful to create Sub Site
- Connecting with Client for Demo and Approval process
- Help team if they are stuck with some critical implementation
- Technology & Tools: Contentful, Gatsby, Graphql, React JS, HTML, CSS, JIRA, Confluence
Technical Lead / CMS Lead
LTIMindtree
06.2022 - 02.2023
- Create static site using Gatsby as framework and page data coming from Contentful
- HTML, CSS, MUI used for page designing
- Lead CMS team
- Creating Contentful Architecture for Cartus Website
- Interactive with React, UI and Devops teams regularly
- Importing Data from Old Cartus CMS to Contentful
- Migrating Contentful data to different environments using CLI Script
- Worked with react team in creating react components
- Integrating Contentful by creating webhooks for GIT Lab (Devops team)
- Updating real time content provided by the clients
- Connecting with Client for Demo and Approval process
- Help team if they are stuck with some critical implementation
- Technology & Tools: Contentful, Gatsby, Graphql, HTML, CSS, Git, React, JavaScript
Adobe Target Lead
LTIMindtree
10.2021 - 01.2022
- Creating New KELLOGS E-commerce website using Gastby Framework with proper Adobe Target integration and implementation
- Worked as Adobe Target and Analytics specialist for creating campaigns and positioning
- Provided support for 2 months for Adobe Target and Analytics
- Technology & Tools: Adobe Target & Adobe Analytics
Senior Portfolio Manager
Investors Clinic
02.2019 - 10.2020
- Navigated volatile markets effectively by adjusting investment strategies based on changing economic conditions and market fluctuations.
- Enhanced team productivity by implementing project management tools that streamlined workflows and improved collaboration among team members.
- Delivered consistent long-term growth for clients'' portfolios through tactical asset allocation decisions rooted in fundamental analysis.
- Focused on continuous improvement by regularly soliciting feedback from clients and colleagues to identify areas for potential growth.
Assistant Marketing Manager
Askmebazaar.com
11.2015 - 10.2017
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Provided support to the sales team by creating engaging sales collateral and presentations that effectively communicated product benefits.
- Successfully managed multiple vendor relationships including agency partners, freelance designers, and technology providers ensuring timely delivery of assets necessary for marketing initiatives.
- Improved overall SEO ranking through keyword optimization strategies applied throughout various content pieces.
- Measured campaign success using analytics tools such as Google Analytics or Adobe Omniture Suite; utilized insights gained from this data analysis process to make data-driven recommendations on future marketing efforts.
- Developed captivating landing pages designed specifically for tracking purposes while also driving higher conversion rates among prospective customers online.
Ecommerce Marketing Manager
India Today Group
07.2013 - 10.2015
- Collaborated with cross-functional teams to ensure a cohesive marketing approach across all channels.
- Increased online sales by developing and implementing targeted ecommerce marketing strategies.
- Developed engaging content for the company''s blog, social media platforms, and paid advertisements.
- Optimized website performance for improved customer experience and higher conversion rates.
- Utilized Google AdWords and Facebook Ads Manager to create targeted paid advertising campaigns that drove traffic and conversions on the website.
Financial Contracts Coordinator
Agilent Technolgies
09.2010 - 06.2013
- Fostered a culture of continuous improvement within the Contracts Coordination team by soliciting feedback from internal stakeholders, evaluating performance metrics, and implementing targeted process enhancements.
- Mitigated potential disputes through proactive issue resolution and open communication channels with vendors throughout the contracting process.
- Decreased processing times for incoming requests by establishing clear workflows and prioritization guidelines within the Contracts Coordination team.
- Guided junior team members in best practices for contract administration tasks such as filing system maintenance, data entry accuracy checks, and status report generation.
Education
B.B.A - PGDM
Skills
Retail
Pastexperience
12/01/08, 06/01/21, Prepare, Organize and execute Digital Marketing Campaigns., Create and regularly update Adobe Target Campaigns, A/B Testing., Develop the CMS Content models, Updating Content and Data Migration., Excellent portfolio with strong demonstration of web and mobile design., Expertise in relevant CMS tools (Contentful, Salesforce, AEM, Drupal)., Created Adobe and Google Analytics Dashboard to create preferred reports., Salesforce Admin and Supporting to team members., Expert in Contentful and web designing who has worked on complex Dynamic Rich UI content based., Website and Data migration from CMS tools., Strong working knowledge AEM, JavaScript/jQuery, Bootstrap., Understanding requirements, writing web Services and Building User, Admin and Super-admin Panel.
Certification
Contentful, Contentful Certified Professional
Skillssummary
Retail, E-Commerce, Real Estate, Transport, Travel and Hospitality, CMS, HTML, CSS, SASS, AEM, JavaScript, Bootstrap, React JS, Windows OS, Mac OS, Contentful, Magento, Salesforce, Drupal, AEM, GIT, JIRA, Adobe Analytics, Adobe Target, Intel Series
Timeline
Technical Lead / CMS Lead
LTIMindtree
06.2022 - 02.2023
Adobe Target Lead
LTIMindtree
10.2021 - 01.2022
Senior Specialist - Software Engineering
LTIMindtree
08.2021 - Current
Senior Portfolio Manager
Investors Clinic
02.2019 - 10.2020
Assistant Marketing Manager
Askmebazaar.com
11.2015 - 10.2017
Ecommerce Marketing Manager
India Today Group
07.2013 - 10.2015
Financial Contracts Coordinator
Agilent Technolgies
09.2010 - 06.2013
B.B.A - PGDM
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