Shubham Yadav
Brand Manager
New Delhi
Summary
Accomplished Brand Manager with a proven track record at SBI General Insurance Company, adept in brand strategy and campaign planning. Spearheaded branding campaigns that enhanced product awareness, achieving a CPC of less than ₹1, and increased social media engagement by 157%.
Overview
3
3
years of professional experience
4
4
Certifications
Work History
Brand Manager
SBI General Insurance Company
Mumbai
03.2024 - Current
- Led branding campaigns with budgets over ₹1 crore, driving product awareness and engagement.
- Enhanced brand recognition through targeted marketing, achieving a CPC of less than ₹1 for improved ROI.
- Boosted organic website traffic by over 10% YoY through strategic campaigns.
- Increased social media followers and engagement by 157% over two years, ensuring brand consistency across digital platforms.
Senior Client Partner
Tonic Worldwide
Mumbai
07.2023 - 03.2024
- Managed high-profile clients, including SBI General, Dolby India, Nutralite, Honda Cars and Bikes, and Sunny Oil, driving impactful brand campaigns and engagement strategies.
- Streamlined internal processes, resulting in improved efficiency and increased productivity.
- Collaborated with cross-functional teams to deliver comprehensive solutions for clients' needs.
- Enhanced revenue growth by identifying and pursuing new business opportunities.
Brand Strategist
Brand Gene
Mumbai
03.2023 - 07.2023
- Managed MSME clients across sectors such as FMCG, retail, and cosmetics, devising comprehensive end-to-end market launch strategies.
- Spearheaded extensive rebranding efforts as a strategist, leading a Goan cashew client to successfully launch as a D2C brand, while securing partnerships with major retail stores for a Day Zero launch.
- Overhauled outdated branding materials with a fresh design approach, boosting company image and attracting new customers.
Marketing Trainee
Economic Times
06.2021 - 04.2022
- Collaborated with Economic Times in conceptualizing brand tonality, look, and feel for the newly launched edtech division, ET Masterclass.
- Drove lead generation through digital platforms and BTL channels, playing a key role in defining the brand’s unique selling proposition (USP).
Education
P.G.D - Advertising And Marketing
Xaviers Institute of Communication
Mumbai, India 04.2001 -
B.Com - Accounting And Business Management
Delhi University
New Delhi, India 04.2001 -
Skills
Brand strategy
Campaign Planning
Brand positioning
Internal Communications
Budget Management
Lead Generation
CPC Optimisation
Certification
Google Ads Display Certification
Timeline
Brand Manager
SBI General Insurance Company
03.2024 - Current
Senior Client Partner
Tonic Worldwide
07.2023 - 03.2024
Brand Strategist
Brand Gene
03.2023 - 07.2023
Inbound Social Media Strategy
09-2022
Semrush SEO Toolkit
08-2022
Twitter Flight School
08-2021
Marketing Trainee
Economic Times
06.2021 - 04.2022
Google Ads Display Certification
08-2020
P.G.D - Advertising And Marketing
Xaviers Institute of Communication
04.2001 -
B.Com - Accounting And Business Management
Delhi University
04.2001 -
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