SHUBHAM D JAIN
Product Manager
Summary
User Centric | Curious | Willing to Fail
Overview
3
3
years of professional experience
2
2
Certifications
Work History
Product Manager
Electronic Arts (EA)
Hyderabad
08.2022 - Current
- Head LiveOps for EA's biggest title in Simulation genre
- Drive monetization w-o-w through running Limited Time Offers and sales
- Increased LTO revenue by 70% during Black Friday and drove 2x conversion by revamping LTO strategy
- Generated $105K revenue during the summer through curated content cadence
- Document user stories, specifications, and recommend product features based on competitor games and players feedback
- Run first party LiveOps cards for driving organic traffic to App Store and Play Store
- Schedule Social Media posts and collaborate with Product marketing, UA and community teams
- Prioritize product roadmap to achieve product plan
Associate Product Manager
Reliance Games
Pune
05.2021 - 07.2022
- Handled live operations for 3 free to play international IP games in the action, tycoon and cricket genre
- Owned monetization and increased the IAP rev by 20% through running offers
- Curated live events to increase the engagement and drove lift in 10% for engaged players and session-time by 5%
- Collaborated with performance marketing & UA teams to increase the app installs and drive retention
Live Project - Google Adwords
Dialogues Space
09.2020 - 09.2020
- Launched an AdWords campaign and generated 8.29K impressions, 923 clicks, ₹4.59 CPC & a CTR of 11.14%, over a period of 21 days
- Performed an On-Page SEO analysis and optimized the landing page to reduce bounce rate
Product Marketing Intern
Sportz Interactive
Mumbai
06.2020 - 07.2020
- Formulated the GTM strategy for the launch of a strategy based casual cricket gaming app
- Worked on App Store Optimization, customer acquisition & retention strategies to increase stickiness
- Achieved 4.2-star and 5-star ratings on Google Play Store & iOS App Store, respectively & generated 5K+ game downloads
Education
MBA - Marketing
MICA
Ahmedabad 06.2019 - 04.2021
B.E - Computer Engineering
Gujarat Technological University (GTU)
Vadodara 08.2014 - 04.2018
High School -
Rukmani Birla Modern High School
Jaipur 04.2013 - 03.2014
Skills
SQL, Tableau, Excel
JIRA
User Research
Project Management
LeadershipAccomplishments
- Member, SPW, The Strategy and Planning Wing of MICA 2020-21
- Increased the operational efficiency for every student-run committee & events
Certification
Reforge: Experimentation and Testing
Timeline
Reforge: Experimentation and Testing
04-2023
Product Manager
Electronic Arts (EA)
08.2022 - Current
Associate Product Manager
Reliance Games
05.2021 - 07.2022
Live Project - Google Adwords
Dialogues Space
09.2020 - 09.2020
Product Marketing Intern
Sportz Interactive
06.2020 - 07.2020
Coursera: Creative Writing
04-2020
MBA - Marketing
MICA
06.2019 - 04.2021
B.E - Computer Engineering
Gujarat Technological University (GTU)
08.2014 - 04.2018
High School -
Rukmani Birla Modern High School
04.2013 - 03.2014