- Design professional with over 14+ years of experience in Product Design and Service- Consulting, specialising in user research-driven strategies that analyse consumer behaviour and trends. Expertise in implementing AI & Data-Driven Design frameworks through Design Thinking and User-Centred Design Principles
- Hand on User-Research, AI+Data Driven Insights, Discovery-User Interviews, Storyboard, Persona, Define-Concept Sketching, User flow, Design -Wireframe, and Prototyping through AI-based tools like (Figma+AI plugins, Sketch, XD) AI + Voice-based Agentic input, conversational AI, Chatbots design
- Interacting with Product Team, Tech, Business, Marketing and Content teams to engage them in the early design cycle, getting requirements via a design workshop mode.
- Versed with an agile framework for Digital Transformation, design System, effort estimations, design hand-off, handling Design Op's i.e training, hiring and managing designers
- Business/Platforms: Mobile, Web Platform Innovation, Healthcare, Travel, BFSI, FMCG, B2B, SAAS, D2C, E-Commerce.
- Onsite: Switzerland, Austria, London, and Singapore for different clients and markets
Background in Multi-Disciplinary Design.Executed strategies to build design studios, drive design culture, and grow the design team. Excellent communicator and team leader.