SHUBHANG BALODI

✔ Cross-Functional Collaboration & Partner Growth ✔ Supply Chain & Logistics Acceleration ✔ Large-Scale Event & GTM Execution ✔ Strategic Product Launches & Tech Innovation

Driving large-scale, high-impact initiatives, reaching 2M+ customers daily through strategic programs in partner profitability, supply chain optimization, GTM execution, and product launches.

• Worked closely with product, engineering, and supply chain teams to drive customer-centric initiatives online/offline - Apay integration /Reverse logistics.
• Led the Amazon Premium Partner Program, boosting partner profitability via cross-selling opportunities (+33% revenue retention).
• Designed and executed a supply chain optimization program, reducing last-mile delivery time in Tier 2/3 cities from ~4 days to ~3 days by streamlining vendor partnerships.
• Amazon Great Indian Festival – Orchestrated a 33-day promotional event, managing product, supply chain, business, and finance teams to deliver a glitch-free experience.
• Alexa Multilingual Upskill Program – Developed a GTM roadmap for expansion across 100+ cities in South India, leveraging data-driven decision-making & market research.
• Xiaomi Fire OS Launch – Core member of a 5-member launch task force, driving India’s first Xiaomi + FireTV OS rollout.
• Achieved a baseline run rate of ~1,000 SKUs/day, ensuring a successful Pan-India expansion.
• Alexa Smart Home Integration – Enabled hands-free smart home usability, allowing seamless voice control over electric appliances.Drove global stakeholder alignment, including leadership interactions across international teams.
  Led vendor engagement, product visioning, and MDP (Minimal Deployable Product) strategy, guiding it from pilot to full-scale launch on Amazon.in
  

Revenue Generation & Business Growth ✔ Channel Optimization & Partner Profitability ✔ Team Leadership & Workforce Development ✔ Manpower Productivity & Talent Development

• Managed an annual revenue portfolio of ~$5 million through strategic store sales.
• Started from scratch and scaled retail & distribution channels, expanding Amazon Devices’ reach to 2000+ customer touchpoints, while improving customer acquisition cost (+10% YoY) and Lifetime Value (LTV) (+5% YoY).
• Onboarded regional format players with 1:1 proprietary engagement, improving top-down channel efficiency.
• Optimized inventory replenishment & assortment mix, ensuring channel fill and fostering customer delight.
• Enhanced partner business profitability by ~15%, driving sustainable revenue growth for the org.
• Built and trained a team of 100+ 3P supervisory manpower, improving operational efficiency by ~83% YoY.
• Mechanized the end-to-end hiring, training & appraisal playbook for a 150+ member 3P agency team reducing attrition rate by ~25% and encouraging role upgradation towards leadership roles (+15% YOY)

Responsible for a business portfolio of $250 million across Karnataka & Telangana and strategizing success of trade partners.

"RIGHT Product at the RIGHT place at the RIGHT time for the RIGHT customer"

• End To End Category/ P&L management across 500+ SKU's of entertainment & lifestyle products online/offline

*Cost Of Investment Vs Sales Margin & Evaluation/AR

* Assortment Mix - Expansion/Contraction/Depth/Differentiation

* Quarterly Sales Budget Forecasting

* Market mapping & promotions

* Pricing

* Competition benchmarking & VOC

* Chase ALL TIME HIGH Figures

• Offline/Online Sellout Management:

* Store Profiling - Weekly/Monthly/Quarterly

* Building & Mentoring sales team

* Stakeholder Incentivizing & Chaos Management

* Creating & propagating best offline/online practices

• Planning & formulating quarterly budget for the branch for conducting BTL/ATL activities across trade partners
• Co-working & Co-managing sales support verticals - Service, Logistics, Marketing

Geography - South india

✔ Product Development & Upgradation ✔ Architecture & Process Transformation ✔ Go-to-Market & Expansion ✔ Business Impact & Revenue Growth ✔ Product Vision ✔ Strategic Account Management ✔ GTM Playbook ✔ Operational Efficiency

Product: uniPAY NEXT (Offline Payment POS)

• Transitioned from uniPay to uniPayNext, enhancing scalability, security & PCI DSS compliance (Level 1 vs Level 2).
• Optimized transaction time by 25% (~5 sec/txn) and settlement TAT to T+1(vs T+2), improving merchant cash flow.
• Integrated seamlessly with 450+ billing systems, ensuring a merchant delight.
• Pivoted from Waterfall to Hybrid Agile, leading a 5-member engineering team.
• Collaborated with CXO, design, and business teams to align product vision with execution.
• Reduced POS downtime by 30%, improving system reliability (95% vs 90%)and operational efficiency(-15% manpower bandwidth).
• Onboarded large-format retail chains (Metro Cash & Carry, Reliance Retail), expanding user transaction base 1000+ customer touchpoints, driving widespread adoption and product penetration.
• Increased ARPU by 10% from ₹1000/user through enhanced feature offerings(UPI,RUPAY).
• Optimized payment flows & settlement cycles, leading to a +50% improvement in TAT.

Product: smelending.com ( Lending Marketplace Platform)

Launched & Led India's #1 lending marketplace program with principals - Metro cash & carry, Reliance Market for short term working capital:smelending.com – Lending Marketplace India’s #1 short-term working capital lending platform for SMEs, distributors, and retailers.

• Designed and executed the end-to-end product roadmap, aligning with business goals.
• Led enterprise adoption with Metro Cash & Carry and Reliance Retail, driving market penetration to 100+ stores.
• Successfully onboarded & managed key banking partners like RBL Bank & Kotak Bank.
• Established a lender network from scratch, enhancing financing availability for SMEs.
• Onboarded 100+ dealers across Jaipur, Bangalore, Hyderabad & Vijayawada within 30 days of launch.
• Achieved daily transaction value >INR 1 Million within 90 days of launch.
• Reduced settlement TAT from 30 days to 14 days, improving merchant cash flow.

• Responsible for building & managing a portfolio of $10 million sales annually with regional retailers, distributors & Corporate buyers
• Responsible for building distribution network with 100 sub-dealers across Karnataka
• Planning, deploying and driving territory based sales volume/value targets on a weekly/monthly basis
• Planning of SKU's across territories, visualizing the display planogram basis the market demands& WOS (Week Of Stock)
• Responsible for budgeting of sales quota across territories in Karnataka
• Planning and driving the Go-To-Market strategy with a team of 60 Sales Executives & 10 RSOs for driving the daily sell-out sales turnover targets: monthly, quarterly and annually
• Formulate, consult & close the business plan with the customers on monthly, quarterly and annual basis
• Manage account reconciliation with CAs/CXOs/Finance Controllers on monthly basis ensuring the business profitability to the client
• Manage the inventory life cycle by channelizing/flushing out the obsolete & defective stocks with the client on a regular basis.
  

• Total experience of 2.5 years as a Software Engineer in Data Warehousing & Business reporting and Embedded systems
• Responsible for translating the business requirements into action items for developers in the team
• Hands on experience on datawarehousing tools - Informatica, Pentaho, KETTLE
• Involved in R&D exercises on Rhapsody tool and Code generation in C++ using Rhapsody functionalities. Integration of Rhapsody eclipse with VxWorks 6.7
• Multitasking and kernel based programming on VxWorks environment. Establishing and customizing target connection of the host server with the target SBC (Single Board Computer) using TCP/IP and FTP