SHUBHANGA BASU
Sr. Content Strategy Manager
Bangalore
Summary
Creative strategist with 9+ years of experience driving end-to-end content, brand storytelling, performance marketing, and video strategy for high-growth brands. Specializes in scriptwriting, performance creatives, digital campaigns, influencer strategy, brand identity building, and leading multi-functional creative teams. Proven track record of generating multi-million-rupee revenue through digital content, Kickstarter launches, memes, and high-converting performance ads.
Overview
10
10
years of professional experience
Work History
Content Strategist Manager
Physics Wallah (PW)
11.2024 - Current
- Created 400+ influencer scripts across niches (education, tech, PM, AI, finance, motivation).
- Produced over 300 high-performing static ads for performance marketing.
- Led the content launch strategy for more than 5 PW Skills courses, generating massive lead flow.
- Drove over 800 admissions for the PW Institute of Innovation through content funnels and video marketing in 2025.
- Led video production, managing shoots, scripting, direction, and outdoor campaigns.
- Conducted 20+ live YouTube events with large audience engagement.
- Currently leading copywriters, videographers, and designers across PW Skills and PW IOI.
- Responsible for the entire brand identity, messaging, creative tone, and storytelling for PW Skills and PW IOI.
- Created short-form viral campaigns, performance ads, and content systems.
- Assisted in developing a comprehensive social media strategy that supported overall business goals and objectives.
- Led brainstorming sessions with internal stakeholders to generate creative ideas for new content initiatives targeting specific audience segments.
- Optimized website traffic by implementing effective SEO techniques and keyword optimization in content creation.
- Closely monitored industry trends and competitor activity, adapting strategies as necessary to remain competitive in the digital landscape.
Creative Manager, Senior Copywriter
Eduonix Learning Solutions Pvt. Ltd.
08.2021 - 11.2024
- Generated over $300,000 on Kickstarter through course launches, landing pages, and storytelling.
- Drove over $200,000 in revenue via LinkedIn through meme-led content and product selling.
- Led creative strategy for over 30 Kickstarter campaigns globally.
- I wrote over 300 emails with high open rates and conversions.
- I built webpages, long-form funnels, and product launch journeys end-to-end.
- Created over 500 performance marketing creatives for Meta and Google Ads.
- I wrote over 100 video scripts for ads, explainers, brand films, and UGC.
- Strategized pilot courses for the Indian upskilling market, boosting adoption.
- Oversaw technical production and implementation of online creatives.
- Championed the adoption of cutting-edge creative technologies, driving continuous improvement across all areas of operation.
- Led brainstorming sessions resulting in original concepts that resonated with target audiences.
- Understood, educated, and presented to company and to clients.
- Handled client communications and led meetings, providing clear direction, and consistent updates on design progress.
- Managed and mentored internal team of digital designers and extended team of regular freelance designers.
- Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
- Delivered persuasive presentations to internal executives and external partners, securing buy-in for critical business initiatives.
Senior Copywriter
Uppercut Creative Solutions
01.2020 - 07.2021
- I wrote over 100 performance ad creatives with measurable conversion uplift.
- Managed end-to-end social media content calendars for retained brands.
- Increased brand engagement and watch time through trend-driven, witty creatives.
- Created scripts, static ads, short videos, and brand tonality guides.
- Directed a small-budget production for social-first content.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Provided editorial guidance to facilitate delivery of top-quality content.
- Confirmed compliance with regulatory standards and guidelines prior to publication.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
Content & Strategy Manager
Q.E.D. (Quite Easily Done)
12.2018 - 12.2019
- Created 200+ high-performing static ads for hospitality and F&B brands.
- Led a complete digital presence: brand tone, content pipeline, campaigns, and ORM.
- Boosted watch time, engagement, and local recall using youth-first content.
- Managed video production, set design, casting, and direction for brand shoots.
- Crafted campaign ideas for iconic Kolkata brands like Flurys and Momo I Am.
- Optimized resource allocation through rigorous budget management and cost control measures.
- Mentored junior team members, providing guidance on best practices and professional development opportunities.
- Built strong relationships with key stakeholders, fostering collaboration and alignment across the organization.
- Improved organizational agility by implementing change management practices throughout the company.
Copywriter & Project Manager
Clemenzie Communications Pvt. Ltd.
12.2017 - 11.2018
- I wrote over 500 micro-copies for the BigBasket app categories, banners, and push notifications.
- Worked on product launches, festive campaigns, and offer copywriting.
- Improved app click-through rates through smarter copy and user behavior insights.
- Coordinated with design and product teams on new feature rollouts.
- Researched industry trends and customer preferences to inform copywriting efforts.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Enhanced product visibility by writing clear and concise product descriptions for e-commerce websites.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
Copywriter & Project Manager
Post Production Pvt. Ltd.
01.2015 - 11.2017
- Created 500+ static ads and full-funnel social campaigns.
- Managed video production, set design, casting, and shoot floor operations.
- Storyboarded and scripted pitches for corporate films, TVCs, and digital ads.
- Worked on large-format brand films for Tata Steel, Airtel, and the Government of West Bengal.
- Built performance-driven, creative systems for legacy brands going digital.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
- Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
- Researched industry trends and customer preferences to inform copywriting efforts.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
Education
Post Graduate - Mass Communication & Public Relations
St. Xavier's College
Kolkata 04.2001 -
Bachelor's - Journalism & Mass Communication
Asutosh College
Kolkata01.2015
Skills
Creative Direction
Websites
Accomplishments
- Generated $500,000+ revenue collectively across Kickstarter + LinkedIn.
- Drove 400%+ increase in social engagement for multiple brands.
- Scripted 800+ high-performing ad concepts across digital platforms.
- Delivered creatives with ROAS 3X–10X in peak performance periods.
- Managed creative for 20+ live events & brand shoots.
KEY SOFTWARE & TOOLS
- Figma
- Notion
- Canva
- Adobe Premiere
- Google Ads Creatives
- Meta Ads Creatives
- Gemini
- Veo 3
- Google Banana
- Suno AI
- Eleven Labs
- ChatGPT
- Film Production Workflows
Timeline
Content Strategist Manager
Physics Wallah (PW)
11.2024 - Current
Creative Manager, Senior Copywriter
Eduonix Learning Solutions Pvt. Ltd.
08.2021 - 11.2024
Senior Copywriter
Uppercut Creative Solutions
01.2020 - 07.2021
Content & Strategy Manager
Q.E.D. (Quite Easily Done)
12.2018 - 12.2019
Copywriter & Project Manager
Clemenzie Communications Pvt. Ltd.
12.2017 - 11.2018
Copywriter & Project Manager
Post Production Pvt. Ltd.
01.2015 - 11.2017
Post Graduate - Mass Communication & Public Relations
St. Xavier's College
04.2001 -
Bachelor's - Journalism & Mass Communication
Asutosh College