Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Shubhangi Agnihotri

Bangalore

Summary

Shubhangi is an experienced Marketing Communication professional specializing in Corporate Communications, Digital Marketing & Business Development. She has a rich international work experience in the UAE (1.2 years out of total 9 years) Shubhangi has led the corporate communications team in her previous roles. She holds the coveted Master's degree in Advertising and Public Relations from the Indian Institute of Mass Communication, New Delhi.

She started working post her bachelors and has worked in Social Kinnect, Zootout & Petfunday post which she moved to the UAE

Overview

6
6
years of professional experience

Work History

Account Manager & Business Development

Meraki Creative Inc
05.2023 - 09.2023
  • Developed business pipeline using cold and warm techniques.
  • Nurturing and closing inbound leads
  • Utilized knowledge of industry trends to develop value-added solutions and approaches for target audiences.
  • Managed top f&b clients in Bangalore, such as Khmer Kitchen, Pangeo, The Leela, Bhartiya City, Heads Up for Tails
  • Coordination between client and internal delivery teams
  • Responsible for closures and account renewals for social media clients / PR clients etc
  • Managing 6 to 7 accounts and additionally closing 2 to 3 leads per month

Senior Account Manager & Strategist

Pink Lemonade Communications
05.2022 - 01.2023
    • Managing Accounts like ISRO, Inspace, TCP, Mindworks
    • Managing the juniors and the new joiners (Team Leader)
    • Closing new business for Pink Lemonade
    • Working on Strategy presentations, Pitches, UI/UX projects
    • Managing internal & external stakeholders
    • Working on social media accounts, managing their social media platforms, managing digital marketing campaigns

Assistant Manager - New Initiatives

VisionSpring
12.2019 - 05.2022

VisionSpring is a New York based social enterprise. VisionSpring works in the domain of Vision & helps the lowest strata of the society. VisionSpring provides eye glasses to its beneficiaries

  • Handled the south region of India HQ in Bangalore
  • Bringing Accounts from the industry of Microfinance, Finance, Banking, IT - Projects worth Rs1.50CR in 2 yrs . (Lead Generation & Strategic Partnerships)
  • Marketing Campaigns - Such as Webinars Created 8+ successful partnership with the top CXO executives

Marketing & Alliance Manager

Green Bird Trading LLC
02.2019 - 08.2019

Green Bird Trading LLC has been in the UAE for the past 30 years and has pioneered in bringing luxury fashion to UAE

  • Various Haute Couture & Pret a-Porter brands from all the fashion capitals of the world such as Paris - Jenny Packham, London - Emma Hyacinth, New York - Bailey 44, Milan - Versace Jeans, JustCavalli, Alberta Ferretti, Philosophy, Beirut - Gemy Maalouf
  • Ownership of business communications with Luxury brands such as Versace Jeans, Just Cavalli,Philosophy, Alberta Ferretti etc
  • On Boarding new brand such as Emma Hyacinth
  • Team Management - Defined employee performance and sales KPIs at a store level
  • Training and Coaching team of 6 sales staff
  • Process Improvement: Developed and set training material for the staff Personal Info

Marketing & Alliance Manager

Petterr.com
03.2018 - 01.2019

Petterr.com is a startup in the pet-care industry, focused on creating a digital ecosystem for Pet lovers and Pet service providers in the UAE. As a first employee, Key responsibilities was to set up the

  • Marketing & Business Development team
  • Introduced Digital Media Strategy & Aided in the design of the Website
  • Alliance Management - Client acquisitions across Dubai and Abu Dhabi regions
  • Conducted extensive Market Research for the development of channel partners - Pet Salons, Pet Shops, Pet Stores,
  • Developed partner on-boarding strategy Identified 215 prospective vendors in 3 months

Education

MBA - Marketing (Advertising & Public Relations)

Indian Institute of Mass Communication
New Delhi
06-2015

BBA - Marketing & Human Resource

Prestige Institute of Management & Research
Indore
05-2012

Skills

  • Marketing
  • Account Management
  • B2B Lead Generation
  • Salesforce
  • Team Management
  • Flexible and Adaptable
  • Communication
  • Business development and retention

Languages

French
Elementary (A2)
Greek
Beginner (A1)
Spanish
Elementary (A2)

Timeline

Account Manager & Business Development

Meraki Creative Inc
05.2023 - 09.2023

Senior Account Manager & Strategist

Pink Lemonade Communications
05.2022 - 01.2023

Assistant Manager - New Initiatives

VisionSpring
12.2019 - 05.2022

Marketing & Alliance Manager

Green Bird Trading LLC
02.2019 - 08.2019

Marketing & Alliance Manager

Petterr.com
03.2018 - 01.2019

MBA - Marketing (Advertising & Public Relations)

Indian Institute of Mass Communication

BBA - Marketing & Human Resource

Prestige Institute of Management & Research
Shubhangi Agnihotri