SHUBHANGI DODKE
Mumbai
Summary
Experienced marketing professional known for enhancing brand presence and leading strategic initiatives. Skilled in executing branding campaigns and assisting with product launches. Collaborative team player adept at adjusting to market changes and delivering consistent results. Proficient in market analysis and project management, poised to contribute to organizational success.
Overview
4
4
years of professional experience
Work History
Assistant Brand Manager - Brand Partnerships
Firstcry.com
11.2024 - Current
- To Build, manage, and grow relationships and spend with key advertisers and their agency partners by helping them achieve performance on Firstcry platform
- Dive deep into campaign performance data; guiding KPI driven measurement strategies, identifying performance trends, optimizing campaigns to achieve results, and providing recommendations for upsell opportunities.
- Prepare key data points for client meetings and recommendations for media plans.
- Regularly participate in client meetings to deepen client relationships.
- Partner with cross-functional internal teams to deliver campaign results.
- Facilitate campaign activation and the creative production processes.
- Own the post-campaign analysis with findings and recommendations to drive repeat business.
Assistant Key Account Manager e-commerce
Yoga Bar
05.2024 - 11.2024
- A revenue Owner who's responsible to meet Sales Targets on the channels like Bigbasket and emerging platforms.
- Building and owning relationships with external POCs to drive business objectives.
- Creating and executing marketing plans for channels with a data centric approach mapping ROI.
- In-charge of day to day operations such as pricing inputs, pricing checks, content, media alignment, event participation, reporting etc.
- Respomsible for maintaining Account Health Metrics, and ensuring timely resolutions.
- Mapping competition and implement best practices based on consumer feedback
Key account manager - e-commerce
True Elements
03.2023 - 04.2024
- Proficient in managing key accounts such as BigBasket, Nykaa, 1MG, FirstCry, and many more.
- Proven track record of fostering strong client relationships, implementing strategic initiatives, and exceeding sales targets.
- Skilled in identifying market trends, negotiating contracts, and optimizing product placement to ensure market dominance.
Digital Marketing Executive
BizProWorld - Booms Edge Pvt Ltd
08.2022 - 03.2023
- Generate leads and maintain sales funnel through various digital & social media campaigns.
- Develop creative, innovative, and relevant campaigns to achieve business objectives.
- Maintain updated potential & lead database through the proper process and personal interventions.
- Fix-up appointments with the leads for further discussion, demonstration, and diagnostics.
- Conduct necessary research to identify leads and develop sales funnel for the company.
- Report on the effectiveness of the programs and campaigns.
- Follow-up actions and system updates, as necessary.
- Effectively coordinate with the management and other team members to ensure smooth operations.
Key Account Executive
Reliance Retail
01.2022 - 08.2022
- Used excellent negotiation, upselling, and sales techniques with clients to increaserevenue.
- Ensured accounts felt valued and up to date on matters by communicating with them through phone and email.
- Conducted competitor research to stay updated on industry updates, moneymaking opportunities, and threats.
- Successfully and continuously hit sales targets by seeking money-making opportunities for expansion.
- Managed the evaluating, determining value, and pricing of new products within the product range.
- Kept up to date with competitor activity and Retail trading developments through regular researching and networking
Education
MBA - Marketing
Bharati Vidyapeeth Institute of Management Studies And Research
Navi Mumbai01.2022
Bachelor of Science - Information Technology
Changu Khana Thakur College of Science, Commerce & Arts
Navi Mumbai04-2016
Skills
- Marketing Strategy
- Partnership development
- Data Analysis
- Competitor analysis
- Media planning
- Consumer insights
- Category growth
- Brand strategy
- Product positioning
Languages
English
Hindi
Marathi
Internship
Shemaroo Entertainment, 61 Days
Timeline
Assistant Brand Manager - Brand Partnerships
Firstcry.com
11.2024 - Current
Assistant Key Account Manager e-commerce
Yoga Bar
05.2024 - 11.2024
Key account manager - e-commerce
True Elements
03.2023 - 04.2024
Digital Marketing Executive
BizProWorld - Booms Edge Pvt Ltd
08.2022 - 03.2023
Key Account Executive
Reliance Retail
01.2022 - 08.2022
MBA - Marketing
Bharati Vidyapeeth Institute of Management Studies And Research
Bachelor of Science - Information Technology
Changu Khana Thakur College of Science, Commerce & Arts
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