Shubhangi Bhatia Gupta

• Established the Insights Vertical at BOD Consulting bringing in 6 projects worth INR 10L each within first 3 months
• Became BOD Consulting's first Growth Lead managing a portfolio of INR 2.4 Crore and responsible for a monthly pipeline of INR 2 Crore+
• Developed strategic marketing plans for Brand BOD to enhance brand visibility and growth among clients
• Spearheaded the launch of new products, services, and campaigns for BML Munjal University becoming their marquee partner for 12+ product lines and 4 projects
• Improved revenues by effectively managing expenses, budgets, overheads, increasing closings, and optimizing processes.
• Fostered an inclusive team culture by leading a team of 10+ members across research, insights, and business development.

• Reimagined brand strategy for 10+ marquee clients, unlocking 3 successful product launches, and driving a 30% uplift in brand awareness.
• Delivered ₹1.8 crore in new business revenue through account expansion and new client acquisition.
• Trusted and preferred client manager for leading brands including but not limited to HCL, Bajaj Finance, JSW Sports, Shiv Nadar Foundation, and BML Munjal University.
• Youngest departmental head, leading an 8-member cross-functional team (strategy and design) to deliver high-impact outcomes.

Instrumental in the transition from CredAvenue to Yubi, India's largest debt marketplace.

• Directed end-to-end rebranding, including name, narrative, design, launch campaign, and internal alignment, in collaboration with international agencies.
• Improving unaided brand recall by 3x (post-campaign brand track).aign brand tracks.
• Orchestrated the #LeverageIndia brand campaign across digital, social media, print, and website, delivering over 50 million impressions and a 12% uplift in brand affinity.
• Led agency operations across creative, digital, media, and website, reducing TATs by 30% and by aligning teams on process automation.

Brand strategy, insights, and campaigns for Zee Media, Beam Suntory, Godrej, Nescafe, Pearl Academy, Sugar Cosmetics.

Check out my author profile here: https://razorpay.com/learn/author/shubhangi/